On today's episode, we discuss the Clubhouse competitors that keep emerging in the social audio space: Who are they, does their proposition make sense, and will they succeed? Tune in to the discussion with eMarketer forecasting analyst Peter Vahle and principal analyst at Insider Intelligence Jeremy Goldman.

On today's episode, we discuss Facebook letting users choose how their News Feed looks, Clubhouse adding tipping, tech giants betting people are ready for augmented reality (AR) glasses, making the most of "micromoments," Apple making a car, what happens when you look down at your phone while walking, and more. Tune in to listen to the discussion with eMarketer analysts Nina Goetzen and Blake Droesch, and senior analyst at Insider Intelligence Sara M. Watson.

On today's episode, we discuss the different ways brands might get involved on social audio apps like Clubhouse, what kind of Summer Olympics we can expect this year, common ad tactics that are alienating people, America's payments revolution, how retailers are using Facebook Shops, what we know and don't know about the ocean, and more. Tune in to the discussion with eMarketer principal analysts Jeremy Goldman, Nicole Perrin, and Debra Aho Williamson.

On today's episode, we discuss Apple's upcoming iOS 15 privacy measures, what we make of Spotify's new Clubhouse competitor Greenroom, whether new social network IRL can take on Facebook groups, if we can expect a new data privacy agency, how much people are getting out, American's favorite time of the year, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Blake Droesch.

On today's episode, we discuss whether augmented reality is the future of marketing, how Clubhouse launching on Android can help the social audio platform grow its user base, how much the pandemic changed boomers' online behavior, whether "buy now, pay later" can move beyond retail, how to help people find something to watch on Netflix, how to swim up in the sky, and more. Tune in to the discussion with eMarketer analysts Nina Goetzen and Daniel Keyes, and principal analyst at Insider Intelligence Jeremy Goldman.

On today's episode, we discuss how LinkedIn is evolving, how successful its creator initiative can be, whether its upcoming social audio platform can compete with Clubhouse, and how user growth and ad revenues are performing. We then talk about whether we can expect nearly all events this year to be virtual, making B2B events more appealing, and how robots can make our lives easier in the office. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Jillian Ryan.

The excitement over social audio is palpable, judging by the number of companies building out apps or features to support it, and by the number of news reports and opinion columns covering it (our own “Clubhouse and Social Audio 2021” report included). But any marketer that’s active in social media should weigh the drawbacks of entering social audio right now. Here are some key issues to consider before jumping on board.

In January, Clubhouse said the app had roughly 2 million weekly active users worldwide. (In case you missed it: Facebook is also reportedly working on its own Clubhouse rival, according to The New York Times.). Monetization Product and Targeting Updates. Here are the key monetization product and targeting updates for Twitter in Q1 2021:. Revue Acquisition.

In yesterday's live podcast (broadcast on Clubhouse), we discussed the audio social network movement: the advantages, disadvantages, key players, and what marketers should consider. Tune in to the discussion with eMarketer principal analysts Debra Aho Williamson and Jeremy Goldman, and forecasting analyst at Insider Intelligence Peter Vahle.

In recent months, Twitter has rolled out more new products than probably ever in the platform’s history, including subscriptions and Clubhouse-rival Spaces. But those new features will do little to attract new users and are more likely to increase engagement among existing ones. Twitter’s dependency on the news cycle and events is mainly to blame for the losses.

However, newer features like Spaces (a Clubhouse rival) and paid subscriptions may not move the needle on usage. Snapchat May Be Smaller than TikTok, but It Offers Differentiated Marketing Use Cases. Snapchat’s user base is about 60% of TikTok’s and will remain at roughly the same ratio through the end of our forecast period.

Marketer Takeaway: Of all of the Clubhouse competitors, Spaces is the one to watch. Twitter already beat Clubhouse to punch when rolling out on Android, and it’s making serious monetization moves to encourage people to use the platform.

Clubhouse: In July, social audio app Clubhouse launched a direct messaging feature, Backchannel, that allows users to send text messages to each other within the app both during and outside of a live discussion. Instagram and Twitter’s messaging ambitions may pose a threat to standalone messaging apps.

Don’t forget: Clubhouse is still in the mix—and it's pressing forward. In August, the company announced that it averages 700,000 “rooms” per day. But that number pales in comparison to the 55.6 million Twitter users or 179.5 million Facebook users who now have access to social audio within the apps they already use.

In its announcement, Twitter also mentioned a number of upgrades to Spaces, its voice-driven Clubhouse competitor, and reemphasized Communities, its new Facebook Groups competitor that lets users interact exclusively with curated groups of like-minded individuals.

By helping them make money on the platform, Twitter aims to keep them—and their followers—from moving over to rivals like Clubhouse and Substack. Read Next. Sources. App Annie. Flurry. The Harvard Business Review. Shopify.