Budget cuts and advertising pullbacks are giving companies in industries like retail, accessories and entertainment new reasons to explore the benefits of these technologies.

According to October 2020 data from social metrics firm Shareablee, apparel and accessories drove the highest share of social actions (55.7%) of any retail subcategory, followed by consumer electronics (15.4%) and sporting goods and equipment (8.3%). Apparel/accessories engagement is driven by everything from luxury fashion to youth fashion to athletic apparel to shoes.

“Obviously the impact of fitness centers being closed has driven people to upgrade their home gym—and the apparel that goes with it.”. Apparel is of course a key category during the holiday season. And while certain segments like athleisure did well, the category faced huge pandemic-related headwinds.

Saks Fifth Avenue: The luxury department store promoted the launch of a new line of fitness apparel from clothing brand Alice + Olivia by hosting a series of yoga classes on Instagram Live.

Take direct-to-consumer brand Cuts Clothing, for example. Despite the fact that its main customer base is ages 28 to 40, it has decided to steer clear of using memes in its marketing, said Steven Borrelli, founder and CEO of the brand. Appropriateness: Since memes are supposed to be culturally relevant, they often touch on sensitive or controversial topics.

Apparel Retail Sales. Apparel sales via ecommerce will have a surprisingly strong year in 2020 all things considered, but not by nearly enough to save the overarching category. Most people still prefer to buy clothing in stores, and these sales will decline precipitously.

There’s a particular genius to this year’s “Big Style Sale” fashion event. Amazon embraced this low-risk concept test while ingratiating the company with struggling apparel retailers eager to offload piled up spring and summer inventory. Amazon has been working hard to burnish its fashion credentials to attract more premium apparel brands—and this was a lifeline to many during a time of need.

Minimal need for workwear, event wear, and back-to-school fashions has already hit the category hard. Additionally, excess inventory will be competing with the winter seasonal fashions that typically drive revenues and profits. According to Goldberg of Publicis, “There’s all of this distressed apparel that didn’t sell in season.

Learn how digitally native brand Mack Weldon repositioned its product-based messaging in favor of compassionate campaigns told through consumers’ voices. See our interview with Brian Berger, founder and CEO, as he discusses marketing strategies, brand loyalty, and the importance of testing traditional and nontraditional channels.

Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as more consumers lean on ecommerce—additional information in the form of user-generated visuals is becoming just as critical.

Apparel Retail Sales. Apparel sales via ecommerce will have a surprisingly strong year in 2020, all things considered, but not by nearly enough to save the overarching category. Most people still prefer to buy clothing in stores, and these sales will decline precipitously.

As consumers now spend much of their days at home, some have taken to wearing comfortable attire full-time. One in five US adults said they purchased clothing that is considered loungewear or leisurewear since the pandemic began, according to a June 2020 survey from CivicScience.

And miss seeing pretty shoes and bags too.”. New Industries and Products Come into the Fold. Influencer marketing has traditionally been associated with a select group of industries like travel, beauty, lifestyle and fashion.