FEB 25, 2020
Every touchpoint a consumer has with a brand—be it a TV ad, a social media post, a call to customer service or a branded end-cap—is part of the customer experience. For years, marketers and their companies have been working hard to make the sum of those experiences as cohesive and value-additive as possible. But like many marketing efforts, such endeavors are often met by taking two steps forward, one step back.
APR 5, 2021
Today’s news means the company’s rollable phone—a 2021 CES favorite—may never reach consumers. LG’s smartphone exit will create a near duopoly in the US between Apple and Samsung. In Q1 2017, LG made up 18% of total US smartphone shipments, making it the third-largest smartphone manufacturer by shipment market share, just behind Samsung (22%), according to Counterpoint data.
JAN 25, 2021
Amazon director of Alexa Trust Anne Toth described on a panel at CES 2021 how every Alexa product release is also paired with a privacy feature improvement. And in the wake of a bungled policy update on WhatsApp, consumers are voting with their feet by choosing competing messaging services for their privacy-protecting value propositions.
FEB 9, 2021
As the organizer of the massive Consumer Electronics Show (CES), the Consumer Technology Association started from scratch in preparation for the fully virtual January 2021 event. “We had to shift our mindset away from producing a physical show,” said Jean Foster, senior vice president of marketing and communications. “Like any organization, we had a playbook on how to approach CES.
MAY 19, 2020
APR 6, 2020