FEB 3, 2020
The PwC research found that 26% of respondents reported using cars with them, while an additional 26% expected to use them within three years. And Adobe found that 44% of respondents said having a car with such self-driving features was a factor in their car buying decision. What This Means for Marketers.
JUN 2, 2020
Connectivity has become a major focus in the automotive industry. The ability to integrate vehicles with the internet-of-things (IoT) universe brings opportunities for enhanced services and personalization, but marketing executives like VMLY&R’s Aleks Niestroj think that there’s still progress to be made before cars go from “connected” to “smart.”
OCT 27, 2021
Connected vehicles are changing the nature of transportation and mobility. Players in the traditional automotive ecosystem—including retailers and marketers—are using the massive amounts of data connected cars produce to enhance brand loyalty, create new revenue streams, and drive business growth.
MAY 19, 2021
In addition to buying Nio vehicles right in the app, users can also tap the “surprise” button to access an online shop featuring a wide array of Nio-branded everyday items, such as eco-friendly pillows, antibacterial T-shirts, wine, and even cookware. The social functionalities live behind the “discover” button.
JUN 25, 2020
Those were the most-cited delayed purchase categories in the study, ahead of things like buying a car, smartphone or remodeling a house. The Strategy Analytics survey was conducted from March 20 to 22. On March 11, Trump announced a 30-day ban on travel from most European countries to the US. Less than a week later, the US extended the ban to include the UK and Ireland.
JAN 26, 2021
OCT 14, 2021
In context, the shortage cost the global automotive industry is $210 billion in lost sales for 2021. A persistent component shortage creates product scarcity, which in turn will lead to higher prices that will inevitably be passed on to consumers.
DEC 22, 2021
It’s created a large real-estate-focused ecosystem, but it also offers auto and personal loans. Truebill, also US-based, provides a consumer-facing app that manages subscriptions, automates savings, and offers spending insights and budgeting tools. It says it has 2.5 million members.
JUL 25, 2019
An August 2018 study from Insight Advantage for Motors.co.uk found that about half of UK internet users ages 25 to 34 would consider buying their next car online. The youngest adults were much less likely to do so—just 35.9% of respondents said they would. Given the price point of such a purchase, these kinds of figures are not surprising.
JAN 11, 2021
As larger advertising verticals like auto and travel come back into the programmatic channel, we’ll likely see some brand advertising return to display. The industry was already moving to outcomes-based buying before the pandemic, and this will only accelerate as advertisers continue to track every dollar invested.”.
AUG 4, 2021
The behavioral shifts during the pandemic coincided with the widespread arrival of a number of technological factors that made mobile buying easier. Seamless Buying. Seamless payment systems are now widely used in both mobile websites and apps. These systems save payment information and allow for one-click buying.
DEC 2, 2020
She has more than 13 years of experience in digital media, programmatic buying, and performance KPIs. Prior to Neustar, Courtney led programmatic media buying teams at Omnicom’s PHD and Collective Media. She has expertise in the auto, retail, ecommerce, tech, education, and travel verticals. MODERATOR. Paul Verna is vice president of eMarketer’s content studio at Insider Intelligence.
AUG 23, 2021
Advertisers buying OOH inventory over the last year and a half had to navigate a turbulent market. One downside of buying inventory in this market was that many ads didn’t reach as many viewers as they normally would. On the positive side, inventory became cheaper, which allowed smaller advertisers that normally didn’t spend money on OOH to test out the medium.
SEP 16, 2021
Automotive: Includes all automotive-related categories such as the sale/purchase of vehicles, as well as their parts and maintenance, including but not limited to the following categories and segments: new cars, used cars, service, parts, original equipment manufacturers (OEMs), dealer associations, franchise dealers, co-op programs, independent dealers, aftermarket service, aftermarket parts, auto finance
JUL 25, 2019
Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play.
APR 27, 2021
When looking at ecommerce’s share of total retail, it’s common to exclude automotive and gas sales, which make up a huge chunk of the retail economy and are almost exclusively purchased through traditional channels. Excluding gas, ecommerce will make up 16.9% of total retail sales in 2021. Excluding both automotive and gas, that figure rises to 20.9%.
OCT 13, 2020
The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media and entertainment, and CPG industries. Countries covered in this report series include the US, UK, and Germany.
NOV 16, 2020
However, a July 2020 survey by Reuters and Modev found that just 14% of voice-tech professionals distributed their tech/content to auto manufacturers, leaving much room to grow. As a result, we believe that a longer-term increase in on-the-go voice assistant usage will more than offset the temporary, pandemic-induced decline. Audio Listening Booms; Voice Buying Lags.
OCT 11, 2021
Prior to the pandemic, Edison Research estimated one-third of all audio was listened to in the car. In Q2 2020, with commuters stuck at home, just 20% was consumed in the car. That share bounced back in October 2020, when in-car listening accounted for 28% of all audio listening, slightly down from its pre-pandemic levels.
JUL 12, 2021
Automotive claimed 24% of the pie in 2020—equivalent to $224.03 billion (€196.47 billion)—which is no surprise, given the importance of auto and related industrial production to the country’s economy.
JAN 15, 2021
That growth likely accelerated in 2020 as customers sought out frictionless, low-contact ways to transact from their own homes and cars. If increased interest in spending on these devices translates into increased usage, new types of payment offerings—particularly wearables, TVs, and cars—are set to hit the mainstream. Wearable devices.
MAR 8, 2021
Even if publisher segments aren’t yet standardized, they can still offer a more accurate way of buying context compared with broad-based vendor contextual solutions that crawl the web and scrape publisher URLs to repackage and sell publisher context.
APR 21, 2020
Keyword search ads linked to groceries, cleaning supplies and other FMCG items have likely increased with the surge in online buying, for example. Yet any increase in those areas is being offset by a sharp fall in ad sales for travel, tourism, hospitality, automotive and other major categories where demand has fallen precipitously.
NOV 5, 2021
Potential buyers did not show up when they said they would; people asked me for favors like moving the furniture with them and loading it in their cars; some haggled with me; and others made me feel unsafe in my own place. I thought to myself: “There has to be a better way to do this, where you can make it a trust community.
MAR 18, 2021
Autonomous cars will also rely in part on 5G service, which will include V2X networks that will send traffic/road updates and information on other vehicles to self-driving cars, while also sending operating data back to maintenance centers. More Flexible Workplaces. The development of private networks will let businesses create modular factories, offices, and stores.