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  • Report
     | 
    OCT 21, 2021

    Broadcast TV, radio, and print have maintained substantial audiences, though time spent with digital alternatives is greater. The share of internet users ages 16 to 64 in Malaysia who watched live TV in the month prior to polling rose very minimally between 2020 and 2021, from 79.9% to 80.2%. It saw a very slight decrease in time spent per day, however, to 1 hour, 45 minutes (1:45).

  • Report
     | 
    OCT 21, 2021

    However, the average time devoted to broadcast TV per day had fallen by 16 minutes, to 2 hours, 47 minutes (2:47). It was much lower than daily time spent with PCs and tablets (3:50). Of course many viewers are no longer watching their favorite TV shows when they are broadcast.

  • Report
     | 
    OCT 21, 2021

    The average daily time spent with digital video content (1 hour, 33 minutes, or 1:33) was also marginally greater than time spent with broadcast TV (1:29). That said, a growing number of internet users watched TV shows via time-shifted options.

  • Report
     | 
    OCT 21, 2021

    Time spent daily with broadcast radio rose by 2 minutes year over year (YoY) to 1:12, but the average time spent with music streaming leapt from 1:23 to 1:40. Similarly, the reach of digital video has surpassed that of traditional TV. Live TV posted a minimal decrease in reach compared with H1 2020, to 86.9% of those surveyed.

  • Report
     | 
    OCT 21, 2021

    Live TV remains widely popular in South Korea, with 89.6% of internet users tuning in this year. Broadcast TV accounted for 1:57 per day, on average—compared with 2:04 in H1 2020. Nearly 63% of respondents had watched TV shows via broadcasters’ catch-up services in the previous month, and 29.7% said they’d recorded TV programs to watch later. Neither figure had changed appreciably since 2020.

  • Report
     | 
    OCT 21, 2021

    Live TV viewing was less popular among younger internet users than with their elders in Q1. Some 74.1% of those ages 16 to 24 had watched live broadcast TV in the prior month, but that share was over 90% for the 35-to-64 group. Moderately affluent respondents were also more likely to watch live TV than those at either end of the income scale.

  • Report
     | 
    MAR 29, 2022

    People were required to stay at home during the numerous lockdowns, and their TVs, offering the best viewing experiences, garnered plenty of interest. Mobile video viewing has benefited from TV’s resurgence, as the substitute screen. The popularity of the TV screen likely resulted in the return of the fight for the remote, harking back to the halcyon days of traditional broadcast TV viewing.

  • Article
     | 
    JAN 26, 2022

    Local broadcast TV will capture most of this year’s spending, at $4.5 billion, but more cash than ever—$3.0 billion—will flow to digital video. California and the battleground states of Florida, Georgia, and Pennsylvania will attract the most political video ad dollars. More like this:. Report: US Programmatic Video 2022. Article: Digital ad spending outlook blows past previous forecasts.

  • Report
     | 
    OCT 21, 2021

    Digital video now reaches more internet users than live broadcast TV. In H1 2021, 90.6% of Egypt’s internet users watched live TV in the month prior to polling. Additionally, 68.9% of respondents used broadcasters’ on-demand or catch-up services—a significant rise from 55.4% in H1 2020. Crucially, though, more internet users were watching digital video than live TV.

  • Report
     | 
    OCT 21, 2021

    The average time spent with broadcast TV was 2:01 daily in H1 2021. The broadcast radio audience was a good deal smaller than that for live TV, at 69.2% of internet users. Live radio listening accounted for 1:09 per day, on average—a marginal increase from 2020. Digital audio and social networking both gained momentum this year. Digital audio services were firmly established in Sweden some years ago.

  • Report
     | 
    OCT 21, 2021

    The appeal of live TV is greater for older internet users, but almost everyone is watching digital video. Live TV has more than maintained its audience among Ireland’s internet users, with 84.6% of those polled in Q1 2021 tuning in at least once in the prior month. But age-related differences in broadcast TV viewing are as clear as ever.

  • Report
     | 
    OCT 21, 2021

    The share of internet users who watched live TV in the month prior to polling climbed to 95.0% in Q1 2021, and more than 80% of respondents had listened to broadcast radio. Time spent with broadcast TV increased year over year, averaging 2 hours, 16 minutes (2:16) daily in H1, though time spent with radio dropped by 11 minutes to 1:10 per day.

  • Report
     | 
    OCT 21, 2021

    For example, in H1 2021, internet users polled in Argentina spent an average of 1:14 daily with online TV and 1:45 with music streaming. Time spent each day with broadcast TV also rose, from 2:28 to 2:34. As in past years, social media claimed a far larger slice of time than any other specific media activity, at 3:24 per day.

  • Report
     | 
    OCT 21, 2021

    More internet users watched digital video than broadcast TV, but live TV claimed twice as much time. More than 86% of UK internet users polled in H1 2021 had watched live TV in the prior month, spending an average 2 hours, 39 minutes (2:39) per day—a very minimal year-over-year (YoY) increase. As last year, about two-thirds of UK respondents had viewed pre-recorded TV shows.

  • Report
     | 
    OCT 21, 2021

    Broadcast TV remains widely popular in Denmark. Yet between H1 2020 and a year later, penetration declined in every cohort. In H1 2021, 78.4% of internet users ages 16 to 64 watched live TV in the prior month. Usage was at least 10 percentage points greater among respondents ages 45 to 64, and 88.1% in higher-income households, though. PCs and tablets claim more time each day than mobile devices.

  • Report
     | 
    OCT 21, 2021

    Broadcast TV largely bucked this trend, though. Over 83% of internet users in Q1 were live TV viewers, spending an average of 1 hour, 52 minutes (1:52) per day. Penetration was well above 80% in almost all demographic groups—the exceptions being 25- to 34-year-olds and respondents in low-income households. Digital video viewing surged between H1 2020 and H1 2021.

  • Report
     | 
    OCT 21, 2021

    Broadcast TV remained a key media experience for internet users, with average daily viewing time rivaling that of mobile, at 2 hours, 16 minutes (2:16) in H1 2021. As of Q1, just over 89% of those surveyed had watched live TV in the month prior, while 69.0% had used a channel’s catch-up or on-demand services, and more than half had recorded TV shows to watch later.

  • Report
     | 
    OCT 21, 2021

    As of Q1 2021, 83.5% of respondents ages 16 to 64 had watched live broadcast TV in the month prior to polling. Meanwhile, 88.6% of respondents had streamed video-on-demand (VOD) content as of H1 2021. The share of internet users watching subscription VOD (SVOD) services like Netflix climbed to 76.2% in Q1 2021.

  • Report
     | 
    OCT 21, 2021

    The reach of video—including subscription services—has finally surpassed that of broadcast TV. Nearly 90% of internet users in Canada had streamed some type of video-on-demand (VOD) in the month prior to polling in H1 2021. In the youngest cohort, ages 16 to 24, that share was 98.6%.

  • Chart
     | 
    DEC 28, 2021
  • Report
     | 
    OCT 21, 2021

    In many countries, digital video has overtaken broadcast TV. As in prior years, TV still reaches more consumers worldwide than any other content-based medium. Yet the share of internet users watching digital video now surpasses the share watching live TV in many parts of the world.

  • Report
     | 
    OCT 21, 2021

    Live TV, radio, and print media have ceded attention to digital video and audio, and online press. Almost 79% of internet users ages 16 to 64 in Vietnam had watched live TV in the month prior to polling in H1 2021, a drop of more than 6 percentage points compared with 2020. Time spent with broadcast TV also fell, to 1 hour, 9 minutes (1:09) per day on average.

  • Article
     | 
    FEB 23, 2022

    NBCU instead used the Winter Games (and Super Bowl) as a testing ground for its new partnership with iSpot, through which it is providing cross-platform viewership metrics and data sets for linear TV ads that tie impressions to digital actions like purchases or visits to websites. iSpot also uses smart TV content recognition data to track TV broadcast ad impressions. iSpot touted those metrics and ad performance

  • Article
     | 
    MAY 4, 2022

    For years, network TV broadcasts and live sports have experimented with digital product inserts. Stadiums can digitally inject different companies into their billboards, and the NBA makes money from on-court ads. The number of streaming services is on the rise: 65% of paid video subscribers owned three or more subscriptions in 2021, up from just 32% in 2018, per Activate.

  • Report
     | 
    MAY 18, 2022

    Broadcast TV and radio will post much lower growth in 2022 than in 2021, at 2.5% and 3.0%, respectively. Newspapers and magazines, which saw ad spend rise substantially last year, will both revert to pre-pandemic patterns, with investment shrinking between 2022 and 2026. Meanwhile, growth in out-of-home (OOH) ad spending will reach double digits this year.

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