DEC 18, 2020
One of the biggest winners of the pandemic is Peloton, the aspirational fitness brand that developed an early cult following from its $2,000 stationary bike and subscription fitness classes. The company’s worth has quadrupled from an $8.1 billion valuation at its September 2019 IPO to a market capitalization of more than $30 billion today.
MAR 26, 2020
Peloton Has Rocky $8 Billion IPO: The stationary bike and fitness company known for its legions of cult-like adherents hit the public markets with an $8 billion valuation, but promptly declined 11% on its first day of trading and remains underwater.
OCT 22, 2020
Peloton set itself up for a massive holiday quarter by introducing a high-end version of its flagship stationary bike, Bike+, at a $600 price premium. It also cut the price of the original version by 15% to help spur more mass-market adoption. Lululemon looks to continue its momentum, eking out a surprising 2% revenue gain last quarter despite brick-and-mortar retail grinding to a halt.
FEB 13, 2020
Despite Peloton’s controversial holiday TV ad—which some interpreted as misogynistic in its depiction of a husband getting his already-thin wife a Peloton stationary bike for the holidays—it may have served only to broaden awareness of the brand while doing little to deter its adherents.
FEB 3, 2020
For example, a future subscription app could enable payment, routing and access to various combinations of autonomous vehicle rides, bike and scooter sharing, ride hailing, rentals and/or public transportation. “Whoever comes up with such a holistic mobility model could own the market,” he added. LatentView’s Viswanathan also sees MaaS models becoming attractive.
APR 1, 2020