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    Interview
     | 
    OCT 12, 2017

    eMarketer: Big data is immensely valuable to marketers, but it’s not easy for humans to scale. Why is AI the answer? Allen Nance: Every CMO I speak with knows that human-driven personalization doesn’t scale. The human brain can no longer siphon through all the data and execute campaigns in real time to drive personalization at scale. We’ve simply moved beyond the human capacity.

    Allen Nance
    Global CMO
    Emarsys
    Interview
     | 
    JAN 9, 2018

    They want ads to be more conversive than they are with a big data approach. AI technology can solve these pain points by helping marketers personalize content and make it interactive. Their products become a part of a conversation, and consumers can relate more to what they see if it’s something that matches their interests. eMarketer: Outernets plays in the out-of-home space.

    Omer Golan
    Founder and CEO
    Outernets
    Interview
     | 
    OCT 29, 2018

    We recently went through this process with a client—a data center that sells to big data center operators like Google, Amazon, Facebook and Microsoft. After selecting a handful of test pilot accounts, we established the starting point calculation for the current SOW for each customer. We used an opportunity calculator to see what the potential threshold for maximum SOW could be.

    Mark Kovac
    Global Head of Commercial Excellence Group, Partner
    Bain & Company