Ideally, marketers should throw out the in-person roadmap and devise a virtual event strategy from the ground up. eMarketer identified three key best practices for event marketers rewriting the playbook:. Reassess the goals of a virtual event strategy. With so much transformation underway, now is the time to reconsider the objectives of an event strategy.
Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur, talks with Rimma Kats, executive editor at eMarketer, about how the company shifted their strategy without the impact of bad data.
To explore new online sales channels, B2B sellers are looking to marketplaces like Amazon, Alibaba and others. This report will cover how and why B2B sellers use marketplaces and how these platforms are transforming B2B ecommerce.