MAY 4, 2021
SEP 22, 2020
As advertisers have relied more on cost-per-action ads, where they pay only after attribution post-install actions (sometimes in very sophisticated setups), attribution fraud has also gone up. But making attribution more difficult won’t make fraudsters give up on trying to claim it, according to Steven Ahlberg, head of product at cybersecurity firm White Ops.
MAR 17, 2021
The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief data strategy officer at agency Mindshare, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the new Data Ethics Compass developed with GroupM and Unilever, what consumers expect from advertisers and their partners, and why experimentation is critical to attributing revenues to marketing touchpoints.
DEC 1, 2020
JUN 6, 2021
Apple’s iOS 14.5 privacy update and the absence of the Identifier for Advertisers (IDFA) is giving marketers cause to reconsider their measurement and attribution practices. And while challenging for marketers, Apple’s digital privacy shift aligns with consumer sentiment on personal data usage.
JUL 4, 2021
In her 8 years at Merkle, she has worked to deliver attribution and optimization solutions across multiple industries and has recently transitioned to leading health analytics, working to bring advanced analytic capabilities to Merkle’s health clients. Moderator:. Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer.
MAY 9, 2019
Our two-part attribution series focuses on holistic attribution. It explores best practices for implementing attribution at the organizational level and balancing channel- and company-level KPIs.
FEB 19, 2019
Holistic attribution is a must if companies want to understand the incremental effects of their marketing efforts on key performance indicators (KPIs). It is difficult to achieve, but companies can make the move, so long as they follow necessary steps.
MAR 12, 2019
Holistic attribution is a must if companies want to understand the incremental effects of their marketing efforts on business KPIs. But how do firms balance business KPIs with their channel-level ones? We share tips and best practices.
OCT 6, 2020
The pandemic has had all kinds of effects on consumers, and in turn, on how they interact with products and services. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman and forecasting analyst Eric Haggstrom about what happens when business metrics go haywire, including at Walmart, Nike, and Peloton. They also talk about Facebook's narrowing attribution window, Prime Day finally happening, and Samsung Ads' new self-serve demand-side platform option.
OCT 4, 2020
One of the unique qualities of retail media advertising is the ability to use closed-loop attribution, tying ad engagements to sales. This is possible because the same company is running the ad and selling the product advertised. Brands often look to Amazon and Walmart.com because those sites facilitate closed-loop attribution—and with the ongoing disruptions to digital identity, this tool will likely provide even greater advantages to those who use it.
JUL 8, 2021
Third-party cookie deprecation will affect your omnichannel marketing—from audience creation to attribution. Identity-based, future-proof solutions can create a foundation to identify individual needs, plus connect in a timely, relevant way. Plus! Ask questions, and interact with your eMarketer community of marketing peers. Presenters:. Shelly Photiades is vice president, strategy services at Epsilon.
JUN 28, 2021
As of last week, iOS 14.5+ adoption could be as high as 70%, per more recent estimates by mobile attribution firm Branch cited by Digiday. According to AppsFlyer, global adoption of iOS 14.5+ was only 16% by the week of May 25, but it rose to 45% by the week of June 7. And so far, more than three-quarters of those who have installed iOS 14.5 or above have chosen not to share their data.
MAR 24, 2021
MAY 12, 2021
How to drive personalization and measure attribution from a single source. Best practices for overcoming data silos across IT and marketing. Presenter. Ganesh Subramanian is director, product marketing at Snowflake. Ganesh works with leaders to transform their business through their use of data.
MAR 23, 2021
AUG 26, 2020
Andreas Cohen, founder and chairman of I-COM Global, a forum for digital leaders, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss community building in a post-pandemic world, how attribution is evolving and AI's role in digital marketing.
JUL 12, 2021
If developers make sure to call their attribution SDK a few seconds after displaying the prompt, they can make sure to capture all possible IDFAs. AppsFlyer reported that at the end of June, apps that made sure to trigger its SDK after the prompt had a 25% IDFA availability rate in the US, compared to a rate of 14% among apps where the SDK wasn’t timed this way.
OCT 12, 2020
The future of measurement lies in weaving the best of marketing mix modeling and multitouch attribution into a unified analytics solution.
FEB 17, 2021
Advertisers have never been under more pressure to prove ROI. Bob Ivins, chief strategy officer at cross-platform TV measurement firm TVSquared, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the remaining deficits in linear TV ad measurement, why it's important to standardize metrics and definitions across traditional and digital TV and video, and why advertisers need to pay attention to the right metrics for their campaign objective.
APR 28, 2021
What new attribution modeling looks like. Ways to reduce customer acquisition costs. How companies such as Tesco and Sofology successfully use a customer data platform (CDP) to increase retention. Presenter. Martin Simo is product marketing manager at Exponea (acquired by Bloomreach). Martin has a deep understanding of marketing technologies.
MAR 15, 2021
SEP 16, 2020
"Volatility" has been the watchword of the pandemic in regards to programmatic display ad buying. Nicolas Bidon, CEO of Xaxis, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the programmatic media firm has experienced in recent months, and what's coming as targeting and attribution challenges mount.
JAN 22, 2021
“As uncertainty over programmatic took hold among advertisers, we initially saw a trend toward investment in [private] marketplaces, where there is less dependency on cookies,” said Emma Delserieys, director of customer success and attribution for EMEA at Nielsen.
JAN 31, 2019
The inaccuracies of last-click attribution are well-documented, yet many marketers still rely on it.