APR 10, 2020
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, a customer engagement evangelist at Braze, and Jean Thomas, CMO of Pomelo Fashion. They will share how to provide meaningful, relevant brand experiences using a variety of different technologies, including customer data platforms (CDPs) and analytics platforms.
JUN 29, 2020
Amid unprecedented recessionary headwinds caused by the coronavirus pandemic, China’s total ad spending will downshift considerably, but remain in positive territory at 0.4% growth. This will make it the only national market we cover to see net growth this year. Digital ad spending in China, meanwhile, will grow by 5.0%.