eMarketer principal analysts at Insider Intelligence Mark Dolliver and Debra Aho Williamson discuss whether TikTok has a future and what that might look like. They then talk about Instagram's new music-based augmented reality feature, how much the influencer market might take a hit and a new revenue-sharing agreement with Instagram creators.

China’s Singles’ Day is no longer just a discount shopping event, as participating digital giants are now leveraging livestreams, new product launches, and novel technologies to enhance customer engagement and the buying experience.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle at Insider Intelligence discuss Joe Rogan moving exclusively to Spotify, sports trickling back, Twitter letting users limit who replies to them, TikTok AR ads, a grandmother who violated GDPR, an entire indoor town and more.

More innovative events that respondents were looking out for in 2021 included augmented reality (AR) and virtual reality (VR) experiences to demo new products. But the shift to hybrid will start in 2021. A Global DMC Partners survey of event planners worldwide in September compared strategies for 2020 with those for 2021.

Apple to upend in-app advertising with iOS 14. iPhone 12 will supercharge mobile AR in 2021.

Read more:. iPhone 12 will supercharge mobile AR in 2021. App developers see revenue from in-app purchases outpace advertising revenues. Mobile Advertising Outlook 2021: 10 Predictions for a (Hopefully) Post-Pandemic Year.

While augmented reality is still in the early adoption phase, usage is growing quickly. Recent hardware and software advancements—and backing from big tech companies—are spurring advertisers and marketers to create engaging new experiences for their customers.

This report examines key takeaways from our latest forecasts for US virtual reality (VR) and augmented reality (AR) users.

In the AR space, several companies talked up interesting accessories and content. These included Tilt Five, whose forthcoming consumer AR system uses a unique reflective method to project a game board on a tabletop; and Nreal, which announced Nebula, a software system that works with the company’s soon-to-ship Nreal Light AR glasses.

This summer, Nike will roll out its latest augmented reality (AR) initiative, Nike Fit. While the feature is another move toward independence and away from wholesalers, it could also help to alleviate the biggest hassles of online shopping when it comes to clothes and accessories.

It'll be as ubiquitous as the internet

Think utilitarian

The metrics available to marketers today