DEC 9, 2020
Meanwhile, changes like the one Apple announced regarding its new AppTrackingTransparency framework signal that user-level tracking of any sort will require consent in at least some environments.
OCT 5, 2020
As much as consumer behavior and the wider economic situation influence the app economy, Apple and Google do as well. With their commissions on in-app purchases (IAPs) and subscriptions, and with their rules surrounding data and advertising, they can make or break different monetization strategies. The changes set to take effect in early 2021 under Apple’s iOS 14, especially, have upended app monetization.
SEP 3, 2020
eMarketer principal analysts at Insider Intelligence Nicole Perrin and Yory Wurmser discuss why Facebook is sounding the alarm on Apple's iOS 14 update to its privacy and tracking settings. They then talk about CVS's new ad platform, programmatic returning to pre-pandemic norms, and how mobile ad spending is fairing.
MAR 10, 2021
Where is the Android OS used more than the iOS? Everywhere
FEB 11, 2021
In late January 2021, Apple announced that its new AppTrackingTransparency framework will go into effect “in early spring”—months before Chrome is expected to deprecate third-party cookies. The framework will require users to opt in before any app can collect the IDFA, a persistent mobile device identifier. Most in the mobile app industry expect opt-in rates to be low.
NOV 17, 2020
NOV 17, 2020
OCT 8, 2020
This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.
JAN 28, 2021
The coronavirus pandemic dampened growth in US mobile ad spending. This year, we expect US mobile ad spending will rise by 22.2% to $117.35 billion, which falls below our pre-pandemic estimate ($123.59 billion).
SEP 22, 2020
Addressable advertising is the default for digital—but users are getting harder to identify thanks to governments and platform controllers stepping in. Read on to learn how advertisers and their partners are hoping to continue tracking users and measuring the results of digital advertising.
SEP 17, 2020
eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Andrew Lipsman, Nicole Perrin, and Jillian Ryan discuss the biggest challenges facing marketers today, and how to tackle them. They then talk about Apple delaying its major privacy update, Snapchat running ads inside "Minis," ecommerce marketers' reliance on Facebook ads, and a new job title that came out of the pandemic.
AUG 12, 2020
Display ad spending in the US will rise by 5.5% this year, despite the pandemic. This report outlines our complete estimates of digital display ad spending, including breakouts by format, transaction method, industry, major ad sellers and more.