On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abby Whitmer, vice president of ecommerce at BeautyBio, to discuss how the beauty brand is adjusting to iOS privacy changes, tackling supply chain issues as a medium-sized business, and lessons from this year’s holiday season.

But there’s an opportunity for Google and Android partners to capitalize on the wearable surge in emerging markets where Android is the dominant phone platform. Google officially debuted its Pixel Watch earlier this month, which could help Google climb up the ranks in the global smartwatch market and encroach on Apple’s dominance.

Since Apple’s AppTrackingTransparency (ATT) framework in iOS 14.5 took effect in late April, Facebook has experienced steadily worsening data loss as iOS users have adopted the update.

The survey associated with the IAB’s “State of Data Report” was fielded from December 2021 through January 2022, so it preceded Google’s February 2022 announcement that it plans to extend its Privacy Sandbox to Android devices and start allowing users to opt out of the Android advertising ID in two years.

On today's episode, we discuss the most impressive part of Google's Q3 earnings, YouTube's mini milestones, and how Apple's iOS changes are affecting the search giant. We then talk about the significance of Nielsen's rebrand and what the average Netflix user looks like. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

On today's episode, we discuss the most interesting takeaways from Twitter's Q3 earnings, why the social media company was able to weather Apple's iOS privacy changes, and what Twitter hopes to become by 2023. We then talk about the share of tweets that come from young people and the appeal of Twitter Blue now that it includes ad blocking service Scroll. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

On today's episode, we discuss the most interesting takeaways from Snapchat's Q3 earnings, how Apple's iOS changes are affecting Snapchat, and where the social media company will be by the end of the year. We then talk about where people prefer to follow their favorite brands and how concerned Instagram is about losing young people. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Jasmine Enberg.

Wallet will house payment and nonpayment assets across Android and Wear OS devices like a physical wallet would, while Pay will be the access point for payment information, financial data, and offers and deals. Both will be woven into other Android applications.

Gimbal estimated that opt-in rates for “always on” location tracking was 32.2% on Android and 21.9% on iOS in Q3 2021. In-use opt-in rates were estimated at 23.1% and 29.1% for Android and iOS, respectively. According to Antonio Tomarchio, founder and CEO of location intelligence company Cuebiq, the median for opt-in rates hovers closer to 20%.

Internet users spend considerably less time on Facebook and Instagram than they do on TikTok and YouTube, per our forecast—which makes it harder for Meta to lower CPMs to attract more ad dollars. iOS changes have demonstrably led to a decline in ad spending on Meta’s mobile properties, also according to Tinuiti.

Despite low interest, providers continue to invest: Google recently launched voice-activated fuel payments through Android phones and connected cars, for example. These could fuel mobile wallet or connected car system usage. P2P Domestic Payments. Saturation means that US mobile P2P payment volume growth will primarily come from existing users forming habits around the tech.

Snap misses Q3 revenue goal by $3 million, citing iOS privacy changes: The platform’s bottom line was affected by supply chain issues and changes to app tracking via Apple, foreshadowing a rough quarter for other social platforms.

The early 2021 arrival of Apple’s AppTrackingTransparency (ATT) framework limited the collection of iOS user data, effectively making the personalized advertising that has driven app economies much less cost-effective. Some app developers—particularly those in the gaming category—have banked on consumers’ increased comfort with subscriptions as a result.

This includes vehicles that utilize interfaces like Apple CarPlay and Android Auto. Connected services include navigation and routing, infotainment (e.g., music, social media, news), diagnostic and telematic services, emergency and driver assistance, and health and wellness. Excludes audio controlled through a mobile device.