In April, Google launched a user feedback study to determine how Androidusers view, organize, and share their medical record data—signalling its intent to build up its personal health records business after pulling the plug on it nearly 10 years ago.
Unlike Apple iPhone users, who have only one app store to access apps from, Android device users can access apps through a variety of other marketplaces and they can even directly sideload apps downloaded from the internet.
The feature is designed to veil iOSusers’ web browsing behavior from internet service providers and advertisers. As the data privacy landscape there takes shape, Apple and other digital giants will likely struggle to adapt right out the gate, and more international tussles will ensue.
Under iOS 13, iPhone users already have the ability to opt out of IDFA, but this Limit Ad Tracking (LAT) option exists in the operating system settings. According to marketing analytics firm Singular in March this year, over 30% of iPhone users in the US had signed up for LAT. But iOS 14 will eventually force all users to make a choice on whether to limit ad tracking or allow it.
While Apple can leverage its iPhone users and Google and Samsung can tap Androidusers when marketing their health tracking products, Amazon has to play up its value proposition to compete with the likes of Apple and Google to capture smartphone users willing to use a third-party wearable. Big Tech could harness wearables to dive into the growing remote patient monitoring (RPM) market:.