Comité Gestor da Internet no Brasil (CGI.br). GWI. Interactive Advertising Bureau Brasil (IAB Brasil). International Monetary Fund (IMF). Logan. Núcleo de Informação e Coordenação do Ponto BR (NIC.br). Opinion Box. Xandr.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Not one to shy away from new channels and technology, the pizza giant teamed up with Amazon a few years back—as the smart speaker space was heating up—to launch an Alexa skill, giving consumers a way to order food without having to lift a finger.

Article: India proposes tighter ecommerce rules targeting Amazon and Flipkart.

Some notable ones include deals with Telecom Argentina, with Vivo and Globoplay in Brazil, and with Izzi and Telmex in Mexico. Disney+ has also teamed up with ecommerce giant Mercado Libre to offer consumers a free subscription period based on their level of Mercado Puntos, or Market Points in English.

Where are people buying into social buying?

Brazil, Argentina, and Mexico will each maintain a spot in this year’s top five fastest-growing retail ecommerce markets. The region’s wider embrace of ecommerce partly stems from the fact that two of its economic powerhouses—São Paulo, Brazil, and Buenos Aires, Argentina—have been under some of the longest government-mandated lockdowns worldwide since March 2020.

Meanwhile, Brazil will rank fourth, at 35.0%, slightly ahead of the UK (34.7%) and 1 percentage point behind Spain (36.0%). For reference, Mexico will come in 17th with an equally noteworthy 27.0% growth.

Among the 37 markets we forecast, Colombia (11.2%), Chile (5.9%) and Brazil (5.2%) will rank first, second and third, coming in ahead of China (5.0%). Argentina and Mexico will come in fifth and sixth place, respectively. Peru will be right on the heels of Finland and Russia, in 10th, since the two countries will tie for ninth place.

For example, more than 7 in 10 respondents ages 16 and older in Brazil indicated that they generally make their digital purchases on marketplace websites like Mercado Libre or Americanas S.A., according to a September 2021 Bornlogic and Opinion Box study. Consumers’ interest in third-party (3P) marketplaces has become lucrative for retailers’ bottom lines.