In Latin America, ad buys on ecommerce channels consist of lower-funnel actions like sponsored product ads. Although brands are shifting spending to more upper-funnel formats, such as sponsored display and video, these performance-driven formats will remain the cornerstone of marketers’ retail media strategies in the near term.

Amazon’s net US digital ad revenues will rise 55.5% this year, as the No. 3 digital ad seller rides the wave of an ecommerce shift that’s attracting more brand investment.

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

We anticipate Amazon will lean further into its speed value proposition to create the next-step change in ecommerce growth. Advertisers looking for accountability will propel Amazon’s ad business forward.

On today's episode, we discuss Spotify's Q3 earnings, the company's growing ad business, and the viability of video podcasts. We then talk about Amazon building a new music-centric live audio app and who is winning the gaming platform war. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Peter Vahle.

Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.

Join our analysts Paul Verna and Andrew Lipsman as they discuss the top-gaining segments of digital advertising, like connected TV and retail media, and explore whether the future of digital advertising belongs to Silicon Valley giants Meta and Google or their Seattle counterparts Amazon and Microsoft.

Soon digital ad buyers will no longer be wed to buying ads from the two largest digital ad sellers in the world—the duopoly of Google and Meta (formerly Facebook). Retail media networks offer a powerful alternative to the advertising ecosystems of these two giants since they allow brand advertisers to reach consumers while they are in a buying mindset. Predictions.

Amazon will launch more of its cashierless Go stores under the Fresh brand in 2022, and copycat stores will also emerge. Meanwhile, retailers with a physical presence will start to experiment with tech that enhances the in-store experience and enables customers to continue their journey with them even after they’ve walked out of the store.

Amazon Ads ranked No. 1 on the traffic pillar, posting a sizable advantage at No. 1 on traffic scale, given its dominant position as the top digital marketplace.

Retailers take last-mile fulfillment into their own hands: Companies like Costco and Amazon are building their own logistics networks, to the detriment of FedEx and UPS.

New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.