SEP 22, 2021
“Amazon doesn’t have this type of partership because it doesn’t need it, but this sort of partnership is more useful to Roku. This partnership gives Roku an indirect way to pull in ecommerce advertisers who aren’t yet advertising via CTV.”.
SEP 10, 2021
Amazon’s new smart TVs will disrupt both the connected TV (CTV) and TV measurement industries: Amazon Fire TV is already a major player, but its new CTV lines will let it take advantage of the ongoing fracturing of TV measurement.
SEP 9, 2021
OCT 4, 2021
BetterHelp is by far the biggest US podcast ad spender, laying out $35.7 million in the first seven months of 2021—more than twice as much as the next-largest advertiser, ZipRecruiter, which allocated $13.6 million.
JUN 24, 2021
AUG 20, 2021
Amazon. In 2019, Amazon launched Amazon Live, a series of concurrent livestreams where brands can showcase their products. Livestreams appear on Amazon product detail pages and on the Amazon Live homepage. However, Amazon Live hasn’t gained serious traction, with even the featured livestream often attracting a few hundred shoppers at most. Going it alone is also an option.
SEP 13, 2021
APR 14, 2021
By 2023, Google, Facebook, and Amazon combined will net two-thirds of US digital ad spending and 47.6% of total ad spending. And Hulu will be in the top five, instead of Verizon Media.
AUG 5, 2021
On the earnings call, Alphabet CFO Ruth Porat reported that growth in search ad spending was broad-based but particularly propelled by retail ad spending.
JUL 29, 2021
JUL 26, 2021
Taboola buys Connexity: The merger will help Taboola's publisher clients tap into ecommerce dollars while also helping Connexity's retail clients diversify away from Amazon.
MAR 29, 2021
If sports ratings start to stabilize after the MLB begins a new season in April (stabilized sports ratings would help TV networks retain ad dollars and give sports leagues more leverage when their TV rights come up for negotiation). Time Spent with TV and Digital Video. In January, we updated our time spent with media forecasts.
AUG 20, 2020
By now, the story is well-known: US consumers have turned to companies like Amazon in unprecedented numbers in 2020, mostly to avoid shopping in crowded places or because their local stores were closed. We forecast that retail ecommerce will grow by 18.0% this year, for a total of $709.78 billion in spending.
JUL 13, 2021
On today's episode, we discuss what to make of YouTube ad impressions moving over to TV screens, our connected TV ad spending estimates, and how to make TV ads more actionable. We then talk about what's driving Amazon's ad business, whether NBCUniversal can get primetime TV ad rates for slots on Peacock, and what impact Nielsen's new Podcast Ad Effectiveness+ solution will have. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
MAR 2, 2021
Thus, Amazon presents a confounding scenario. Including all of Amazon’s subscription fees would artificially inflate our total figures. Excluding Amazon creates a gap because it operates one of the most popular streaming services. We have chosen to exclude Amazon Prime’s subscription fees because we believe that to be the more accurate approach.
MAR 1, 2021
AUG 7, 2021
FEB 23, 2021
Sellers can also pay to boost the reach of their livestream, so it functions as a paid video ad on the Amazon site and mobile shopping app. What makes it notable? Amazon is the largest ecommerce retailer in the US, so these livestreams are placed directly within a hyper-relevant shopping ecosystem.
JAN 21, 2021
Ad spending data recapping the summer months (July to September) in Canada from Standard Media Index showed OOH spending was down 51% compared with 2019. It foreshadowed the potential drawn-out recovery for this sector, as the 2020 summer months in Canada were fairly unrestricted in public spaces.
JUN 16, 2021
Amazon has been moving its shopping holiday around, and now it's next week. Melissa Burdick, co-founder and president at retail media buying technology firm Pacvue, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what Amazon gets out of having Prime Day in Q2 and the latest in the retail media war.
DEC 22, 2020
Increased political ad spending contributed to a banner year for connected TV.
JUN 3, 2021
On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.
DEC 9, 2020
We forecast that US ecommerce channel ad spending will jump by 38.8% by the end of 2020, to $17.37 billion, and it will double to $34.00 billion by 2023. Amazon will drive most of this ad spend in 2021, as it has already proven its value to brands. But Walmart and Instacart are the real forces to watch with their huge footprints of in-store sales data.
NOV 17, 2020
The dramatic increase in demand for these products offset the dismal overall ad spending environment and recessionary conditions, leaving the final spending figures somewhat close to our original expectations. The Busts. These ad spending forecasts showed the biggest negative shifts compared with our pre-pandemic estimates:. Traditional Media Ad Spending.
DEC 1, 2020