Families, support networks, and allies: People with disabilities often have support networks that include family members, friends, caregivers, and allies that influence their purchases. Marketers often overlook them. “You have to think of the people that love them and the communities around them,” said Christina Mallon, global head of inclusive design and digital accessibility at Wunderman Thompson.

UK retail giants offering investing could become valuable allies for financial incumbents defending themselves from fintech disruption. In December 2020, the FCA stated it expects that all major UK retail banks will offer automated investing within the next few years. However, UK banks have so far engaged in a series of unsuccessful attempts to build their own digital offshoots.

In most international negotiations, the Trump administration has taken a more confrontational approach with allies than past administrations have. A Biden administration would probably seek to work more closely with allies to address their concerns.

It also integrates its offering into the platforms of partners like Ally Bank to improve their mortgage processes. Pandemic conditions over the past year drove demand for Better.com’s digital solution, boosting its valuation amid record-breaking loan volumes. Borrowers flocked to its online and cheap mortgage process due to stay-at-home rules and historically low interest rates.

US adults with disabilities make up 26% of the population, according to 2018 data from the Centers for Disease Control and Prevention.Their disposable and discretionary income varies by disability type and they often have wide support networks that include family members, friends, caregivers, and allies that influence their purchases. Marketers are missing important opportunities to connect with them.

The American Institutes for Research (AIR) calculated in 2018 that the 20 million US working adults (ages 16 to 24) with disabilities—not including their extended families, support networks, and allies—had a collective after-tax disposable income of $490 billion, slightly lower than those of Black ($501 billion) and Hispanic consumers ($582 billion).

According to Chafin, brands achieve more meaningful engagement with LGBTQ+ consumers and their allies by “connecting, displaying, and advocating,” in "deeper and more authentic ways.” This includes—but is not limited to—donating to and advocating for LGBTQ+ causes, supporting LGBTQ+ employees, sponsoring LGBTQ+ events, celebrating diverse LGBTQ+ figures in ads, and celebrating Pride month.

The company may be positioned to provide consumers with all the BNPL tools they need between its installment product and its collaboration with Ally.

The risk is palpable for digital-only legacy financial institutions (FIs) like USAA and Ally, which don’t have branch networks to fall back on. To shore up this threat, incumbents are seeking to identify what sets neobanks apart—chief among them, the digital experience. Forecast data does not include Current.

The American Institutes for Research (AIR) reported that the roughly 20 million US working-age adults with disabilities—not including their extended families, support networks, and allies—had a collective after-tax disposable income of about $490 billion in 2014. This was close to the collective after-tax disposable incomes of Black consumers ($501 billion) and Hispanic consumers ($582 billion).