Despite the return of some sporting events like NBA exhibition games and the MLB, marketers are delaying their planned ad spend.

US agencies might be looking at a loss of over 50,000 jobs by the end of 2021, per Forrester estimates cited by AdExchanger. For reference, in total an estimated 250,000 people were employed by ad agencies as of the end of 2019, per IBISWorld.

As the spread of coronavirus forced event cancellations worldwide, the experiential marketing industry has had to adapt to a new culture of remote work and social distancing. Companies like MAG Experience, a New York-based experiential marketing agency, acknowledge the tough road ahead but see an opportunity to bolster their virtual events and innovate new offerings for clients.

William Mills Agency.

Our overall US digital spending by industry estimates are based on an analysis of 386 quantitative and qualitative data points from 32 sources, including research firms, government agencies, media firms, and public companies, plus 125 interviews with top executives at publishers, ad buyers, and agencies. Data is weighted based on methodology and soundness.

Our US digital ad spending by industry estimates are based on an analysis of 386 quantitative and qualitative data points from 32 sources, such as research firms, government agencies, media firms, and public companies, plus 125 interviews with top executives at publishers, ad buyers, and agencies. Data is weighted based on methodology and soundness.

Our US digital ad spending by industry estimates are based on an analysis of 386 quantitative and qualitative data points from 32 sources (such as research firms, government agencies, media firms, and public companies), plus 125 interviews with top executives at publishers, ad buyers, and agencies. Data is weighted based on methodology and soundness.

Our overall US digital spending by industry estimates are based on an analysis of 386 quantitative and qualitative data points from 32 sources, including research firms, government agencies, media firms and public companies, plus 125 interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness.