Ad industry sees gaming as a growth opportunity amidst industry turmoil: Inaugural PlayFronts event focuses on how brands can gain new customers and revenue.

Identity resolution is in a state of flux in the US advertising industry, with third-party cookies and mobile IDs being ushered out in the name of consumer privacy.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Ad Load Perception. In a September 2021 Morning Consult poll, most US adults either believed that linear TV and streaming video have the same amount of advertising, or were unsure which format features more ads. Young respondents were much more likely than their older counterparts to believe that streaming services feature more ads.

Meta’s earnings miss shows the vulnerability of its ad revenue model: The company could be in for a $10 billion hit from Apple’s privacy changes, and the rise of TikTok isn’t helping.

AVOD viewer growth is driven by the fact that there has been an increase in apps with large video libraries that monetize their product through ads. Peacock, Discovery+, and HBO Max are just a few of the streamers that have recently launched ad-supported tiers.

Part of the reason our programmatic CTV forecast is so high is because we include YouTube in our CTV definition, and nearly all of YouTube’s advertising is sold through automation.

Although a growing percentage of ad spending around TV content is happening through addressable, programmatic, and connected TV channels, making advertising more accountable, holistic campaign metrics that cut across the linear and digital domains remain elusive.

She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

As retail media advertising continues to increase year over year, retailers and brands have the opportunity to better plan their digital advertising strategies

Consumers are frustrated by intrusive or invasive ad experiences, and they’re concerned about how advertisers use their data. Here’s how consumers perceive their ad experiences across media channels, how they avoid ads, and how brands, advertisers, and publishers are responding.

Amazon fined under GDPR: The tech giant was fined €746 million for using consumer shopping data for ad targeting without consent—which doesn’t bode well for other Big Tech companies that are facing privacy-related scrutiny.

We anticipate digital retail media advertising will jump by 31.4% in 2022 to $41.37 billion, marking it out as one of the digital ad segments with the highest growth. However, retailers will need to come up with new ad formats and advanced capabilities to prove to brands they are effective at bringing in new customers.