We expect the number of Instagram users to rise by 24.5% over 2019, compared with 18.1% for Asia-Pacific and 13.8% for Latin America. The five fastest-growing countries for Instagram are all developing markets. They are India, Mexico, Japan, the Philippines and Brazil. Facebook has not updated its Instagram user figures since July 2018, when it said it had more than 1 billion MAUs worldwide.

Also among the worst performers this year will be the Latin American markets of Brazil, Mexico, Argentina, and Peru and the European markets of France, Italy, and Spain, with double-digit declines expected in their media ad spending growth.

Rich media ad spending also increased, growing from a 33.5% share in 2016 to 43.0% in 2019. Meanwhile, client investments in standard mobile display fell from a 51.5% share to 20.0% during this same period.

Programmatic advertising will account for 71.0% of the digital display ad market in China this year. Mobile programmatic growth, as well as gains in private marketplaces and programmatic direct play a role. This report features our latest programmatic display forecast for China and explores these and other factors shaping the market through 2021.

This report collection explores programmatic digital display ad spending through 2021 across Canada, China, France, Germany, the UK and the US. Reports include breakdowns by device, transaction type and more, and explore the factors driving investment.

Despite a downgrade to our forecast, digital ad spending in China will still grow 5.0% this year. But there will be a power swap among the major platforms, as Tencent displaces Baidu and becomes the No. 2 publisher. And Alibaba will remain No. 1, but with lowered expectations.

The US will remain the largest market worldwide for total and digital advertising for the foreseeable future. China achieved rapid catch-up growth for a while, starting at one-quarter of the US spend in 2012 and rising to almost half by 2020.

Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began in the US. Since then, we have provided guidance through a series of "Analyst Take" notes on US ad spending. Guidance for US search, out-of-home, display, digital video and TV are now available. We also issued ad spending guidance in Canada, China, France, Germany and the UK. We will update our full-year forecast for ad spending again in June.

We have downgraded our forecast for total and digital media ad spending in China, but are not making any other major adjustments to our worldwide estimates due to the impact of the COVID-19 outbreak yet.

The research agency forecast that 34.0% of the global 5G smartphones will be shipped to China in 2023, followed by North America (18.8%) and the rest of the Asia-Pacific region (17.4%).

Digital, which already commanded two out of three ad dollars in 2018, is expected to grow its share of media ad spend to 69.5% this year. By 2021, it will reach a milestone, accounting for 75.6% of total media ad spending. Traditional media advertising continues to struggle to find an avenue for growth.

Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.

This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.