Despite uncertainty stemming from ongoing challenges in identity resolution, programmatic display ad spending is steadily taking on an ever-greater share of total US digital display ad spending.

Marketers within the insurance industry will zero in on how to best utilize digital ad budgets, as spending growth settles at more modest levels.

Traditional Media Ad Spending by Media Type. Digital Ad Spending by Format. Mobile Ad Spending. Digital Ad Revenues by Company. Behind the Numbers.

Traditional Media Ad Spending by Media Type and Country. Digital Ad Spending by Format and Country. Mobile Ad Spending by Country. Behind the Numbers.

Worldwide media ad spending will cross the $900 billion threshold this year ($907.12 billion). Of this total, almost exactly two-thirds will come from digital ad spending ($602.25 billion). Both metrics represent healthy year-over-year growth, although ad spending across all categories will decelerate this year compared with 2021’s blistering pace.

Global marketers are set to increase social spend 53% in the next year. It will be increasingly important for marketers to understand how to navigate the complex influencer landscape to build authentic consumer connections.

We forecast that US podcast ad spending will surpass $2 billion next year and $3 billion by 2026. Podcasts will account for over a quarter of digital audio services ad spending in 2022 and will be more than a third of spending by the end of 2026.

With a category as broad as display advertising, any emerging trend is bound to have ad spending implications. A handful of hot topics, from the deprecation of third-party identifiers to the metaverse, will have varied levels of influence on display ad spending this year.