Geography

Asia-Pacific (6)
Europe (10)
Latin America (4)
North America (59)
Worldwide (24)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
67 Results
Filter
Sort by: Relevance | Date
  • Report
     | 
    MAY 28, 2020

    COVID-19 has altered the relationship between TV viewership supply and advertising demand.

  • Report
     | 
    AUG 24, 2020

    Another reason that brands are turning to TikTok creators is that traditional advertising options on the platform are less developed when compared with other social networks. That’s led to a lower ad load, and thus limited opportunities to reach TikTok users through paid ads.

  • Report
     | 
    OCT 17, 2019

    With gaming shifting to mobile, developers increasingly turn to ads, while marketers realize that games can reach a wide array of people.

  • Report
     | 
    JUL 23, 2019

    More ads are clearly another way Twitter will grow its ad revenues. In May, the company started experimenting with a larger ad load for some of its users, though it didn’t say how many were affected or whether it would be permanent. Sources. Counterpoint Technology Market Research. International Data Corporation (IDC). Sensor Tower. Sprout Social.

  • Report
     | 
    NOV 26, 2019

    This scenario would be particularly true for national advertisers that depend on linear TV to lay down a broad base of target audience reach. CTV, along with addressable and VOD, offers selective targetability but within limited household footprints and smaller ad loads. As viewership, household penetration and ad loads for CTV expand, so will its position and budgeting status vs. linear TV placement.

  • Report
     | 
    NOV 21, 2019

    In addition, Tencent has also increased inventory on mobile messaging app WeChat by increasing the maximum daily ad load on its “Moments” timeline feature, as well as adding in-app ads to miniprograms.

  • Report
     | 
    FEB 20, 2020

    And on the services where ads are available, like Hulu, the ad loads are smaller than they are on traditional TV. Changing viewing patterns are forcing marketers to rethink how they’ll reach their targets. Streaming Video Ad Opportunities and Challenges.

  • Report
     | 
    OCT 30, 2019

    As ad load rises, so does the potential for interruptions. Right now, TikTok’s ad load is quite low, and users are eager to respond and engage with them. That will change as the app introduces more ads and more types of ads. Marketers should be wary. “What's exciting and interesting about the platform, and why Gen Z enjoys it so much, is that it doesn't have interruption ads,” Kroger’s Smith said.

  • Report
     | 
    DEC 9, 2019

    While WeChat does host ads, the ad load is limited, and Tencent makes most of its money from alternative revenue streams, like in-app purchases via its integrated payment system WeChat Pay and gaming. But as Facebook struggles to gain US regulatory and popular support for many of its new revenue streams, the success of those services remains unclear.

  • Report
     | 
    NOV 25, 2019

    Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

  • Article
     | 
    JUL 12, 2021

    Google’s Chrome Team stress-tested the digital ad world by announcing in early 2020 that the browser—the world’s most popular—would deprecate third-party cookies within two years. Vendors, publishers, agencies, and advertisers scrambled to understand what would take cookies’ place, and how they would identify and target their audiences without them. Google’s announcement in June 2021 that cookie deprecation would be delayed by almost two years has given marketers and their partners more time to test and integrate new solutions—but also a longer period of uncertainty.

  • Report
     | 
    JUL 11, 2019

    The lead-up to Prime Day in June 2018, as the single biggest one-month gain of the year, may have been an inflection point, as sellers realized the value of boosting spend to prime the pumps for Prime Day—though it could also reflect a decision on behalf of Amazon to increase ad loads. Brands understand that to get the biggest boost from Prime Day, advertising needs to be part of the mix.

  • Report
     | 
    JUL 16, 2019

    How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.

  • Report
     | 
    JUL 30, 2019

    Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.

  • Article
     | 
    OCT 21, 2021

    Instacart has gradually grown beyond grocery delivery into being a grocery retail solutions provider—helping its partners with things like fulfillment and advertising. Acquiring Caper complements this initiative and gives Instacart’s partners access to technology that streamlines in-store and online shopping.

  • Report
     | 
    NOV 21, 2019

    Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.

  • Report
     | 
    FEB 11, 2020

    Digital ad fraud is still a major problem in the programmatic ecosystem, with advertiser losses estimated in the billions of dollars annually. This report explores how advertisers, publishers and partners are protecting themselves.

  • Article
     | 
    NOV 2, 2021

    A core system in our infrastructure became overwhelmed, prompted by a subtle bug in our back-end service communications while under heavy load … the failure was caused by the growth in the number of servers in our data centers.”.

  • Report
     | 
    AUG 18, 2021

    Digital media revolutionized advertisers’ targeting capabilities. But regulatory and commercial updates are changing how advertisers can find and reach audiences in digital media. Read on to understand how the ecosystem is dealing with ad targeting trends in 2021.

  • Article
     | 
    MAY 25, 2021

    If you think people in the US spend a lot of time staring at their phones, get a load of China. We forecast that this year, adults in China will spend an average of 3 hours, 16 minutes (3:16) per day on smartphone activities, which we define as excluding calls on the cellular network. Up 25 minutes, or 14.6%, from 2020, this total will vault China to first place in the world for that metric.

  • Report
     | 
    JAN 21, 2021

    Many have taken a greater load of functions in-house during the pandemic. This is made possible by the increased digital skillsets being developed internally and the preponderance of self-serve ad tools from publishers. WHAT’S IN THIS REPORT? This report covers five key developments in Canada’s digital economy in 2020 that will have lasting impacts on the market in 2021.

  • Report
     | 
    MAR 18, 2021

    Retail stores are going to load up on new technologies such as smart shelves, RFID sensors, and cameras for inventory management and supply chain management. Doing so will place networks under more stress than ever, because of the increasing volume of data being generated.

  • Report
     | 
    MAR 18, 2021

    An April 2020 Verizon Media survey of US advertisers, conducted by Toluna and Advertiser Perceptions, highlights some other possible applications advertisers are already considering. More than half of respondents (56%) said they were already exploring real-time image processing for in-app purchases.

  • Video
     | 
    MAR 17, 2020

    If the embedded video above does not load, you can watch the video here. eMarketer senior analyst Jasmine Enberg analyzes the impact of the coronavirus pandemic on eMarketer's worldwide ad spending forecast. She considers supply chain disruptions, the effect of social distancing and the likelihood of a global recession or economic rebound.

  • Report
     | 
    MAY 21, 2020

    Knowing the specific product you want and quickly locating that item within the store takes time and requires a certain mental load. When browsing fashion or home furnishings, this is less of a burden. But for more mundane occasions like going to the supermarket or home improvement store, it can be taxing.

Others also searched for