ABM has gained momentum on LinkedIn. The company is demonstrating its focus on ABM, and brands have increasingly adopted its Account Targeting feature. Sales Navigator and its sponsored content alert functionality are becoming valuable parts of the ABM toolkit. B2B marketers in Canada use LinkedIn as their primary digital channel.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Dave Rigotti, head of ABM at Marketo. He dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.