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Ad Spending (152)
Ad Spending by Media (150)
Total Media Ad Spending (30)
Advertising (127)
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Retail & Ecommerce (132)
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152 Results
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Topic: Ad Spending
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    Publication Date: 12/14/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: Canada
    Context: An overview of eMarketer’s latest figures for consumer time spent with media and ad spending by media in Canada.
    Publication Date: 12/8/2017
    Topics: Digital Advertising; Digital Ad Spending; B2B Marketing; Mobile Ad Spending; Digital Media Buying; Big Data; Marketing Technology; Programmatic Advertising
    Geographies: United States
    Context: US business-to-business (B2B) advertisers will spend over $4 billion on digital advertising in 2017, with the majority going to desktop/laptop formats.
    Publication Date: 12/5/2017
    Topics: Digital Video Ad Spending; Digital Video Advertising; Programmatic Advertising; Programmatic Ad Spending
    Geographies: United States
    Context: Cross-platform video advertising presents an opportunity to bridge the divide between digital video and traditional TV, but many hurdles stand in the way, including device and platform fragmentation, lack of scale in connected TV, and technical and workflow issues.
    Publication Date: 12/4/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending
    Geographies: India
    Context: eMarketer estimates adults in India will average 3 hours, 52 minutes per day consuming media in 2017. Of that time, 2 hours, 11 minutes will be spent watching TV.
    Publication Date: 11/29/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending
    Geographies: China
    Context: An overview of eMarketer’s updated figures for consumer time spent with media in China, as well as estimates of ad spending by media, format and company.
    Publication Date: 11/27/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: France; Germany; Italy; Spain; United Kingdom; Western Europe
    Context: eMarketer’s total media, digital and mobile ad spending forecasts for France, Germany, Italy, Spain and the UK.
    Publication Date: 10/31/2017
    Topics: Digital Display Ad Spending; Digital Video Ad Spending; TV Ad Spending; Mobile Ad Spending; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: By 2019, more than four in five US digital display ad dollars will transact programmatically. This report looks at the trends that will help programmatic ad spending go from $32.56 this year to $45.72 billion by 2019, while also breaking spending down by transaction type, format and device.
    Publication Date: 11/1/2017
    Topics: Digital Video; TV; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising; TV Advertising
    Geographies: Worldwide
    Context: Ad industry professionals provide their insights on how to benchmark campaigns for maximum effectiveness, depending on the platform and device.
    Publication Date: 11/2/2017
    Topics: Out-of-Home Ad Spending; Geolocation; Traditional Media Advertising
    Geographies: United Kingdom
    Context: UK digital out-of-home advertising is a growing market. It offers impact and unprecedented reach, all within a flexible and reportable framework. Further growth is expected as more innovation and cross-channel opportunities come to the fore.
    Publication Date: 10/19/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Asia-Pacific; Indonesia; Malaysia; Philippines; Singapore; Thailand; Vietnam
    Context: This report covers eMarketer’s latest estimates for total media, digital and mobile ad spending in six markets in Southeast Asia: Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
    Publication Date: 10/18/2017
    Topics: Digital Ad Spending; Social Media Marketing; Mobile Ad Spending
    Geographies: France
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer examines digital ad spending trends and consumer behaviors in five key industries: automotive, CPG, financial services, retail and travel.
    Publication Date: 10/13/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Directory Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Paid media ad spending worldwide will grow 7.1% in 2017 to $583.62 billion. Digital formats will account for 39.0% of ad expenditures, of which mobile will make up 62.7%.
    Publication Date: 10/9/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Argentina; Asia-Pacific; Australia; Brazil; Canada; China; Denmark; Europe; Finland; France; Germany; Worldwide; India; Indonesia; Italy; Japan; Latin America; Mexico; North America; Norway; Russia; Singapore; South Korea; Spain; Sweden; Thailand; United Kingdom; United States; Vietnam
    Context: A visual overview of the major platforms used in 24 countries and all major regions.
    Publication Date: 10/10/2017
    Topics: Mobile Advertising; Mobile Ad Spending
    Geographies: Canada
    Context: Taking a look at eMarketer’s forecast for mobile in Canada, and discussing the new mobile opportunities for advertisers.
    Publication Date: 10/4/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Denmark; Finland; Netherlands; Norway; Sweden; Western Europe
    Context: Total media, digital and mobile ad spending forecasts for Denmark, Finland, Norway, Sweden and the Netherlands.
    Publication Date: 9/27/2017
    Topics: Social Media Users; Social Media Marketing; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: Worldwide; United States
    Context: Snapchat’s ad revenues haven’t grown as quickly as eMarketer had expected a year ago, and its worldwide user growth rate is also slowing. This report explores the reasons why, and gauges marketers’ current feelings about the social platform, including its future.
    Publication Date: 9/28/2017
    Topics: Search; Digital Ad Spending
    Geographies: Germany
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer’s forecast for digital ad spending in Germany covers five key industries: automotive, CPG, financial services, retail and travel.
    Publication Date: 9/21/2017
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; Mobile Video; Connected TVs; Digital Video Advertising
    Geographies: United States
    Context: YouTube’s revenue outlook is significantly higher than previously expected, reflecting a healthy market for video advertising. However, a rush to create and monetize video content across entertainment and news platforms could push up against the limits of what the market will bear.
    Publication Date: 9/19/2017
    Topics: Total Media Ad Spending; Digital Display Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; Classified Ad Spending; Directory Ad Spending; Digital Video Ad Spending; Mobile Search; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Mobile Ad Spending; Search Ad Spending
    Geographies: United States
    Context: US digital ad spending will grow 15.9% in 2017 to reach $83.00 billion, widening its lead over TV advertising, which will bring in $71.65 billion.
    Publication Date: 9/18/2017
    Topics: Targeting; Search Marketing; Mobile Search; Search Ad Spending
    Geographies: United States
    Context: Search ad spending continues to grow robustly in the US, thanks to mobile. Mobile growth is so strong that overall spending increases are in the double digits despite declines in desktop-based search ad spending.
    Publication Date: 8/28/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; TV Ad Spending; Mobile Ad Spending; TV Advertising
    Geographies: Worldwide; United States
    Context: The facts and figures you need to know about TV and digital video in the US, now and for the future. Bookmark the StatPack page to keep these numbers and findings handy throughout the year.
    Publication Date: 8/24/2017
    Topics: Digital Video; Digital Advertising; Search; Digital Ad Spending; Mobile Ad Spending
    Geographies: United Kingdom
    Industries: Travel; Financial Services; Automotive; Retail; Consumer Products (CPG)
    Context: eMarketer’s forecast of digital ad spending in the UK covers five key industries: automotive, CPG, financial services, retail and travel. Across all industries, mobile, digital video and social media strategies will drive spending increases over the forecast period.
    Publication Date: 8/22/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; TV Ad Spending
    Geographies: Canada
    Context: This report explores how consumers in Canada satisfy their viewing appetites across screens, as well as the ways advertisers and media companies are developing ads to engage them.
    Publication Date: 8/15/2017
    Topics: Digital Video; TV; Digital Video Ad Spending; Mobile Video; Social Media Marketing; Mobile Social Media; Social Media Usage; Social Media Ad Spending; Digital Video Advertising
    Geographies: United States
    Context: Facebook, Twitter and Snapchat are snapping up TV-style programming in an attempt to become video destinations. This report details those plans and the video ad formats that come with them.
    Publication Date: 8/10/2017
    Topics: Pay TV; Digital Video; Video-on-Demand (VOD); Digital Video Ad Spending; TV Ad Spending; Connected TVs; Digital Video Advertising; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: Growth estimates and the key near-term drivers for addressable, programmatic, and over-the-top (OTT) TV advertising.
    Publication Date: 7/5/2017
    Topics: Digital Video Ad Spending; Mobile Video; Programmatic Ad Spending
    Geographies: United States
    Context: Out-stream video advertising—defined as video units served in nonvideo environments such as text articles, games and social feeds—has emerged as a high-CPM format for publishers with limited video content.
    Publication Date: 6/15/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Media & Entertainment
    Context: This is the seventh in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 6/12/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Healthcare & Pharma
    Context: This is the seventh in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
    Publication Date: 6/7/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Electronics; Telecom
    Context: This is the sixth in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
    Publication Date: 6/6/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Automotive
    Context: This is the third in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 6/1/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Retail
    Context: This is one in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 5/30/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: This is the second in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 5/25/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Consumer Products (CPG)
    Context: This is one in an eight-part series of StatPacks providing a visual overview of ad spending trends across several US industries.
    Publication Date: 5/22/2017
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Travel
    Context: This is the first in an eight-part series of StatPacks that provide a visual overview of ad spending trends across several US industries.
    Publication Date: 5/18/2017
    Topics: Mobile Advertising; Mobile Users; Mobile Ad Spending
    Geographies: United States
    Context: All the mobile stats you need to sense-check, justify or adjust your business plans are now in one place. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 5/16/2017
    Topics: Digital Ad Spending; Time Spent with Media
    Geographies: Canada
    Demographics: Languages
    Context: French-speaking consumers in Canada spend less time with digital media than the rest of the country. As a result, advertisers targeting Quebec have been slower to invest in digital ads.
    Publication Date: 5/1/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Out-of-Home Ad Spending; TV Ad Spending; Radio Ad Spending; Newspaper Ad Spending; Magazine Ad Spending; Time Spent with Media; Mobile Ad Spending
    Geographies: China
    Context: An overview of eMarketer’s latest figures for consumer time spent with media and ad spending by media and company in China.
    Publication Date: 4/12/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Worldwide
    Context: Paid media ad expenditures worldwide will rise 7.3% to $583.91 billion in 2017. Spending on digital—desktop/laptop, mobile and other internet-connected devices—will represent 38.3% of the total, while mobile will account for 63.3% of digital.
    Publication Date: 4/6/2017
    Topics: Cost per Thousand (CPM); Digital Ad Spending; Digital Media Buying; Programmatic Ad Spending
    Geographies: Worldwide; United States
    Context: This StatPack provides a visual overview of trends in display, video and social ads bought programmatically, both in the US and worldwide.
    Publication Date: 3/29/2017
    Topics: Social Media Users; Mobile Social Media; Social Media Usage; Social Media Ad Spending
    Geographies: United States
    Context: All the social stats you need to for 2017 and beyond. Bookmark the StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 3/20/2017
    Topics: Digital Display Ad Spending; Native Advertising
    Geographies: United States
    Context: US native digital display ad spending will reach $22.09 billion in 2017, largely driven by social dollars that skew native spend heavily toward programmatic and mobile. Still, demand for native display ads beyond social properties is also significant.
    Publication Date: 3/22/2017
    Topics: Total Media Ad Spending
    Geographies: United Kingdom
    Context: Although concerns remain over what Brexit will mean for the UK, it has yet to significantly depress ad spending. Total media ad outlays will climb 5.5% in 2017 and will stay strong throughout the forecast period, driven largely by mobile spending.
    Publication Date: 3/15/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: United States
    Context: Digital media overtook TV as the biggest US ad spending category for the first time in 2016, and the gap is expected to widen to over $10 billion this year. Mobile advertising is driving digital’s growth and will surpass TV on its own by 2019.
    Publication Date: 3/9/2017
    Topics: Digital Video; Digital Video Ad Spending; Digital Video Advertising
    Geographies: United States
    Context: With the digital video industry showing strong vital signs in ad spending, usage, device mix and content, key players are expanding their horizons into live video, social video, and live TV delivered over the internet.
    Publication Date: 2/5/2017
    Topics: Total Media Ad Spending; Digital Ad Spending; Mobile Ad Spending
    Geographies: Asia-Pacific; Hong Kong; Indonesia; Malaysia; Philippines; Singapore; Taiwan; Thailand; Vietnam
    Context: Forecasts for total media, digital and mobile internet ad spending in eight markets in Asia-Pacific: Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Conducted in conjunction with IAB Singapore.
    Publication Date: 1/31/2017
    Topics: Word-of-Mouth; Social Media Marketing; Social Media Ad Spending; Influencer Marketing
    Geographies: Worldwide
    Context: Influencer marketing is one of the biggest trends of 2017. As more marketers get involved, the need for adequate measurement is becoming a priority.
    Publication Date: 1/25/2017
    Topics: Digital Display Ad Spending; Targeting
    Geographies: United States
    Context: As 2017 unfolds, the US digital display advertising space will see substantial innovations, including cross-screen initiatives and improvements to ad creative.
    Publication Date: 1/12/2017
    Topics: Digital Video; Digital Video Ad Spending; Mobile Video; Digital Video Advertising
    Geographies: United States
    Context: Current best practices in video advertising reflect the growing sophistication of data metrics and targeting capabilities, the proliferation of formats and platforms, and the threats of fraud and ad blocking.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Telecom; Consumer Products (CPG)
    Context: US telecom, computing products and consumer electronics advertisers will spend $13.37 billion on digital advertising in 2016, a 19.9% gain from 2015.
    Publication Date: 12/21/2016
    Topics: Digital Ad Spending
    Geographies: United States
    Industries: Financial Services
    Context: Digital ad spending by the US financial services industry is expected to reach $8.77 billion in 2016, up 19.5% from 2015, and will experience another double-digit rise to top $10 billion in 2017.