Total media, digital and mobile ad spending in 14 markets in Asia-Pacific: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Vietnam.
eMarketer estimates worldwide digital travel sales will grow by 11.7% in 2017 to $612.91 billion. Asia-Pacific will become the world’s largest digital travel market in terms of sales, surpassing North America for the first time.
Asia-Pacific will represent the largest share of retail and retail ecommerce sales worldwide, largely driven by consumer spending in China. This year, total retail sales in the region will hit $9.254 trillion, of which ecommerce will represent 14.7%.