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52 Results
Demographics: Age
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    Publication Date: 10/22/2015
    Name: Dave Austin
    Title: Managing Director
    Company: Influent50
    Topics: Brand Marketing
    Geographies: United States
    Demographics: Baby Boomers
    Context: More tech-savvy than marketers give them credit for, baby boomers have money to spend and they're willing to spend it on brands that can deliver the right message.
    Publication Date: 10/22/2015
    Name: Lori Bitter
    Title: President and Senior Strategist
    Company: The Business of Aging; Author of "The Grandparent Economy"
    Topics: Mcommerce; Smartphone Users; Retail Ecommerce Sales
    Geographies: United States
    Demographics: Baby Boomers
    Context: Lori Bitter, consultant at The Business of Aging and author of "The Grandparent Economy," talks about baby boomers and their adoption of mobile devices.