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    Publication Date: 5/31/2017
    Topics: Consumer Attitudes on Marketing
    Geographies: United States
    Demographics: Teens
    Context: New data from YouGov found that teens in the US are split when it comes to trusting the advertisements they see, read or hear.
    Publication Date: 5/24/2017
    Geographies: United States
    Demographics: Millennials
    Context: Are millennials careful with their money or are they, as one critic put it, wasting their cash on avocado toast? eMarketer forecasting analyst Marcus Johnson and demographics specialist Mark Dolliver take a look at the data.
    Publication Date: 5/12/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Demographics: Teens; Baby Boomers; Millennials
    Context: Recent data from J.D. Power and Associates finds that trust in autonomous vehicles hasn’t changed much in the past year. Teens and young millennials are still more likely to trust self-driving cars compared with baby boomers.
    Publication Date: 5/2/2017
    Topics: Smartphones; Time Spent with Media
    Geographies: United States
    Demographics: Teens
    Context: Teens, a generation that grew up in the era of smartphones, spend a lot of time on them—roughly 3 hours 38 minutes a day, research finds.
    Publication Date: 4/24/2017
    Topics: Loyalty Programs
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Demographics: Millennials
    Context: It’s no secret that millennials have high standards for customer experience, especially as companies like Amazon and Starbucks continue to raise the bar. The hospitality space is no exception, and industry veteran Hilton Worldwide has had to transform its business in numerous ways to keep up and thrive. Mark Weinstein, Hilton’s senior vice president of customer experience, engagement, loyalty and partnerships, spoke with eMarketer’s Maria Minsker about how the company tackles change by thinking like a millennial.
    Publication Date: 4/21/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Baby Boomers
    Context: Amid anecdotes about teens fleeing a Facebook overrun by grandparents, boomers have indeed established a presence in social media. Still, not even half are users, and relatively few who are have ventured beyond Facebook.
    Publication Date: 4/20/2017
    Geographies: United States
    Demographics: Baby Boomers
    Context: In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Mark Dolliver talks about US boomers' current digital usage.
    Publication Date: 4/17/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: United States
    Demographics: Millennials
    Context: Snapchat, Facebook and Instagram are all popular among young people, but Snapchat stands a bit ahead of the others, winning the battle for daily use, according to new research.
    Publication Date: 4/13/2017
    Topics: Media Consumption
    Geographies: United States
    Demographics: Millennials
    Context: eMarketer analyst Mark Dolliver highlights recent research on millennials' news consumption habits. Are younger people getting news from digital channels? From mobile? The answers are surprising.
    Publication Date: 4/18/2017
    Geographies: China
    Demographics: Millennials
    Context: Young people in China are twice as likely as those in the US to agree with the statement: “I share everything I do online.”
    Publication Date: 4/7/2017
    Topics: Mobile Video; Time Spent with Media
    Geographies: United States
    Demographics: Teens
    Context: Roughly seven in 10 US teens say they spend more than three hours per day watching video on their phones—more than any other activity.
    Publication Date: 4/10/2017
    Topics: Internet Users
    Geographies: Asia-Pacific
    Demographics: Children
    Context: TV has already been displaced by the internet as the medium of choice among many kids in Asia-Pacific. More than three-quarters of internet-using children ages 6 to 14 said they would rather only have access to the internet than just be able to watch television, according to a recent poll.
    Publication Date: 4/3/2017
    Topics: Sharing Economy
    Geographies: United States
    Demographics: Millennials
    Context: A barrage of bad press directed at Uber over the past couple of months has prompted some consumers to delete the app. But here’s why young people will stick around.
    Publication Date: 4/4/2017
    Topics: Social Media Users
    Geographies: Germany
    Demographics: Seniors; Adults; Millennials
    Context: Just over a third of consumers in Germany ages 14 to 29 used Instagram in Q4 2016, but user rates among older groups were much lower.
    Publication Date: 3/16/2017
    Topics: Mobile Social Media; Social Media Usage
    Geographies: Japan
    Demographics: Teens; Millennials
    Context: A recent survey found that nearly 25% of social network users in Japan ages 15 to 34 said they frequently or occasionally broadcast live on Niconico and Facebook.
    Publication Date: 3/10/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Teens; Children
    Context: Social networks are a top news channel for children and teens, on a par with TV and teachers.
    Publication Date: 3/9/2017
    Topics: Content Marketing
    Geographies: France; Germany; Italy; Spain; United Kingdom
    Demographics: Teens
    Context: Teen internet users ages 16 to 19 in Germany and the UK are more positive than their older peers about several types of branded content, judging by recent survey data. But that isn’t necessarily the case in France, Italy or Spain.
    Publication Date: 3/3/2017
    Geographies: United States
    Industries: Mobile Banking
    Demographics: Females; Generation X; Millennials
    Context: Women under 30 are behind older women in money management, but they are more likely to use digital tools to help with financial tasks.
    Publication Date: 3/1/2017
    Geographies: United States
    Demographics: Generation X
    Context: Forget the notion that Gen X is a small market—it isn’t. And the fact that they are less eager than younger people to jump on the latest new digital trend makes them easier for marketers to find.
    Publication Date: 3/2/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Millennials
    Context: An American Psychological Association study found that the constant connection prompted by social media has caused more stress in adults—particularly in millennials.
    Publication Date: 2/28/2017
    Topics: Social Commerce
    Geographies: United States
    Demographics: Baby Boomers; Generation X; Millennials
    Context: The ways in which social media users connect with friends, family members—and, of course, brands—vary greatly depending on the user’s age.
    Publication Date: 2/27/2017
    Topics: Consumer Behavior; Artificial Intelligence (AI)
    Geographies: United States
    Demographics: Millennials
    Context: If there’s one particular age group likely to use chatbots for shopping-related activities, it’s millennials.
    Publication Date: 2/23/2017
    Geographies: United States
    Industries: Food & Beverage
    Demographics: Millennials
    Context: Younger consumers’ preferences are causing shifts among established food giants, driving consolidation and product development changes.
    Publication Date: 2/22/2017
    Topics: Digital Video; Influencer Marketing
    Geographies: United States
    Demographics: Teens
    Context: Teen influencers are more likely to watch product review videos than any other type of video on YouTube, according to one study.
    Publication Date: 2/21/2017
    Topics: Digital Video; Social Media Usage
    Geographies: United States
    Demographics: Millennials
    Context: Young people are watching and creating live videos, and marketers are paying close attention, even if they are not sure how to harness the platform.
    Publication Date: 2/22/2017
    Topics: Internet Activities; Media Consumption
    Geographies: Spain
    Demographics: Seniors
    Context: The internet has gradually come to occupy a top spot among Spain’s major media, with over 70% of residents going online daily in 2016. Only TV reached more people on a typical day.
    Publication Date: 2/15/2017
    Topics: TV; Video-on-Demand (VOD)
    Geographies: United States
    Demographics: Males; Millennials
    Context: A new survey suggests that only one-third of millennial males will pay for TV this year. That’s dramatically different from other estimates.
    Publication Date: 2/14/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Females; Generation X; Millennials
    Context: And pound signs aren’t just for social platforms any more.
    Publication Date: 2/17/2017
    Topics: Social Media Usage
    Geographies: France
    Demographics: Females; Males; Millennials
    Context: Young women in France use a broader array of social networks than men.
    Publication Date: 2/8/2017
    Topics: Internet Access Devices
    Geographies: United Kingdom
    Demographics: Children; Parents
    Context: Surveys suggest that parents around the world, including in the UK, are doing little to curb kids’ internet activity. This does not come without repercussions, according to the organizers of this week’s Safer Internet Day.
    Publication Date: 2/1/2017
    Topics: Omnichannel Retailing; Retail Ecommerce Sales
    Geographies: United States
    Demographics: Millennials
    Context: Yes, millennials grew up with the internet, but that's not the key to understanding their shopping and buying behaviors.
    Publication Date: 2/2/2017
    Topics: Consumer Attitudes on Marketing
    Geographies: Worldwide
    Demographics: Teens
    Context: Teens worldwide tend to skip online ads if they can, but are more likely than older folks to appreciate the ones they can close or engage with.
    Publication Date: 1/31/2017
    Geographies: Indonesia
    Demographics: Teens
    Context: Ghani Kunto, business development director, IlmuOne Data, has observed the digital lifestyles of teens in Indonesia—a country that is itself “going through puberty, still trying to find its identity,” he said. eMarketer’s Dustin Sodano spoke with Kunto about how internet access and social media affect the behaviors of teens in Indonesia.
    Publication Date: 1/30/2017
    Topics: Internet Access Devices
    Geographies: Worldwide
    Demographics: Children; Parents
    Context: Almost one-quarter of parents say they use software to monitor their children's activity online.
    Publication Date: 1/26/2017
    Topics: Mobile Payments
    Geographies: United States
    Demographics: Millennials
    Context: The retailer won't be the first big-box store with a mobile payments app, but its young customer base could speed the app's success.
    Publication Date: 1/25/2017
    Topics: Digital Content
    Geographies: United States
    Demographics: Millennials
    Context: A study finds that well more than half of millennials have watched pirated material, and of those, roughly a third watch it at least once a month.
    Publication Date: 1/23/2017
    Topics: Social Media Usage; Time Spent with Media
    Geographies: United States
    Demographics: Baby Boomers; Millennials
    Context: Even older generations like to check their Facebook and Twitter feeds via smartphones.
    Publication Date: 1/26/2017
    Topics: Internet Access Devices
    Geographies: France
    Demographics: Millennials
    Context: Young adults are more likely than their older peers to use smartphones to access the internet. The differences between generations are less distinct when it comes to other devices.
    Publication Date: 1/23/2017
    Topics: Smartphone Users
    Geographies: Finland
    Demographics: Millennials
    Context: Over 60% of smartphone users in Finland ages 15 to 74 checked their email via smartphone during an average week throughout the summer of 2016, and generally used them at a very high rate.
    Publication Date: 1/18/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Teens
    Context: Roughly two-thirds of teens say they used the platform daily last year, an even higher percentage than in 2014.
    Publication Date: 1/18/2017
    Topics: Mcommerce
    Geographies: India
    Demographics: Millennials
    Context: The number of smartphone users in India continues to grow at a fast clip. And younger users are already comfortable tapping their devices to shop online.
    Publication Date: 1/13/2017
    Topics: Consumer Behavior
    Geographies: Worldwide
    Demographics: Teens
    Context: Teens are their household's chief influencers, whose opinion on purchases is heeded by parents worldwide. Youths' status as digital natives gives them greater authority than older family members and that influence extends beyond digital purchases.
    Publication Date: 1/11/2017
    Topics: Holiday & Seasonal Shopping; Mcommerce
    Geographies: United States
    Demographics: Millennials
    Context: Many US retailers are reporting better-than-expected sales results for the 2016 holiday season. But questions remain about how much of those sales were fueled by discounting, which can cut into profitability. Among millennials, who are increasingly using smartphones to compare prices in-store, it looks like quite a bit.
    Publication Date: 1/10/2017
    Topics: Holiday & Seasonal Shopping; Omnichannel Retailing
    Geographies: United States
    Demographics: Millennials
    Context: Webrooming—researching products online before buying in-store—increased among millennial shoppers this holiday season.
    Publication Date: 1/9/2017
    Topics: Mobile Payments
    Geographies: United States
    Demographics: Millennials
    Context: The frequency of in-store mobile payments has increased significantly among one key demographic—25- to 34-year-olds.
    Publication Date: 1/12/2017
    Topics: Consumer Attitudes on Marketing
    Geographies: France
    Demographics: Millennials
    Context: A recent survey found seven in 10 millennial internet users in France had refrained from buying their preferred brand in the past 12 months, with ethical concerns among the most prominent reasons for doing so.
    Publication Date: 1/10/2017
    Topics: Internet Activities; Mobile Users
    Geographies: Germany
    Demographics: Teens
    Context: Nearly 100% of female teens in Germany owned a smartphone in 2016, and over nine in 10 male teens did so, too. But a few gender imbalances persist when it comes to digital device ownership there.
    Publication Date: 1/6/2017
    Topics: Consumer Attitudes on Marketing; Digital Video Advertising
    Geographies: United States
    Demographics: Millennials
    Context: US millennials love YouTube, and most will view an ad on the platform until the point where they can skip it, but almost a third will watch an ad to completion.
    Publication Date: 12/23/2016
    Topics: Smartphone Users
    Geographies: United States
    Demographics: Baby Boomers
    Context: An AARP study shows younger baby boomers are more likely than older boomers to own a smartphone and to do many activities with it.
    Publication Date: 12/23/2016
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Demographics: Teens; Millennials
    Context: Snapchat and Instagram have both become the go-to platforms for brands looking to reach teens and millennials. But about a third of the young audience is blind to the ads.