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173 Results
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Article
Demographics: Age
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    Publication Date: 3/9/2017
    Topics: Content Marketing
    Geographies: France; Germany; Italy; Spain; United Kingdom
    Demographics: Teens
    Context: Teen internet users ages 16 to 19 in Germany and the UK are more positive than their older peers about several types of branded content, judging by recent survey data. But that isn’t necessarily the case in France, Italy or Spain.
    Publication Date: 3/3/2017
    Geographies: United States
    Industries: Mobile Banking
    Demographics: Females; Generation X; Millennials
    Context: Women under 30 are behind older women in money management, but they are more likely to use digital tools to help with financial tasks.
    Publication Date: 3/2/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Millennials
    Context: An American Psychological Association study found that the constant connection prompted by social media has caused more stress in adults—particularly in millennials.
    Publication Date: 3/1/2017
    Geographies: United States
    Demographics: Generation X
    Context: Forget the notion that Gen X is a small market—it isn’t. And the fact that they are less eager than younger people to jump on the latest new digital trend makes them easier for marketers to find.
    Publication Date: 2/28/2017
    Topics: Social Commerce
    Geographies: United States
    Demographics: Baby Boomers; Generation X; Millennials
    Context: The ways in which social media users connect with friends, family members—and, of course, brands—vary greatly depending on the user’s age.
    Publication Date: 2/27/2017
    Topics: Consumer Behavior; Artificial Intelligence (AI)
    Geographies: United States
    Demographics: Millennials
    Context: If there’s one particular age group likely to use chatbots for shopping-related activities, it’s millennials.
    Publication Date: 2/23/2017
    Geographies: United States
    Industries: Food & Beverage
    Demographics: Millennials
    Context: Younger consumers’ preferences are causing shifts among established food giants, driving consolidation and product development changes.
    Publication Date: 2/22/2017
    Topics: Digital Video; Influencer Marketing
    Geographies: United States
    Demographics: Teens
    Context: Teen influencers are more likely to watch product review videos than any other type of video on YouTube, according to one study.
    Publication Date: 2/22/2017
    Topics: Internet Activities; Media Consumption
    Geographies: Spain
    Demographics: Seniors
    Context: The internet has gradually come to occupy a top spot among Spain’s major media, with over 70% of residents going online daily in 2016. Only TV reached more people on a typical day.
    Publication Date: 2/21/2017
    Topics: Digital Video; Social Media Usage
    Geographies: United States
    Demographics: Millennials
    Context: Young people are watching and creating live videos, and marketers are paying close attention, even if they are not sure how to harness the platform.
    Publication Date: 2/17/2017
    Topics: Social Media Usage
    Geographies: France
    Demographics: Females; Males; Millennials
    Context: Young women in France use a broader array of social networks than men.
    Publication Date: 2/15/2017
    Topics: TV; Video-on-Demand (VOD)
    Geographies: United States
    Demographics: Males; Millennials
    Context: A new survey suggests that only one-third of millennial males will pay for TV this year. That’s dramatically different from other estimates.
    Publication Date: 2/14/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Females; Generation X; Millennials
    Context: And pound signs aren’t just for social platforms any more.
    Publication Date: 2/8/2017
    Topics: Internet Access Devices
    Geographies: United Kingdom
    Demographics: Children; Parents
    Context: Surveys suggest that parents around the world, including in the UK, are doing little to curb kids’ internet activity. This does not come without repercussions, according to the organizers of this week’s Safer Internet Day.
    Publication Date: 2/2/2017
    Topics: Consumer Attitudes on Marketing
    Geographies: Worldwide
    Demographics: Teens
    Context: Teens worldwide tend to skip online ads if they can, but are more likely than older folks to appreciate the ones they can close or engage with.
    Publication Date: 2/1/2017
    Topics: Omnichannel Retailing; Retail Ecommerce Sales
    Geographies: United States
    Demographics: Millennials
    Context: Yes, millennials grew up with the internet, but that's not the key to understanding their shopping and buying behaviors.
    Publication Date: 1/31/2017
    Geographies: Indonesia
    Demographics: Teens
    Context: Ghani Kunto, business development director, IlmuOne Data, has observed the digital lifestyles of teens in Indonesia—a country that is itself “going through puberty, still trying to find its identity,” he said. eMarketer’s Dustin Sodano spoke with Kunto about how internet access and social media affect the behaviors of teens in Indonesia.
    Publication Date: 1/30/2017
    Topics: Internet Access Devices
    Geographies: Worldwide
    Demographics: Children; Parents
    Context: Almost one-quarter of parents say they use software to monitor their children's activity online.
    Publication Date: 1/26/2017
    Topics: Mobile Payments
    Geographies: United States
    Demographics: Millennials
    Context: The retailer won't be the first big-box store with a mobile payments app, but its young customer base could speed the app's success.
    Publication Date: 1/26/2017
    Topics: Internet Access Devices
    Geographies: France
    Demographics: Millennials
    Context: Young adults are more likely than their older peers to use smartphones to access the internet. The differences between generations are less distinct when it comes to other devices.
    Publication Date: 1/25/2017
    Topics: Digital Content
    Geographies: United States
    Demographics: Millennials
    Context: A study finds that well more than half of millennials have watched pirated material, and of those, roughly a third watch it at least once a month.
    Publication Date: 1/23/2017
    Topics: Social Media Usage; Time Spent with Media
    Geographies: United States
    Demographics: Baby Boomers; Millennials
    Context: Even older generations like to check their Facebook and Twitter feeds via smartphones.
    Publication Date: 1/23/2017
    Topics: Smartphone Users
    Geographies: Finland
    Demographics: Millennials
    Context: Over 60% of smartphone users in Finland ages 15 to 74 checked their email via smartphone during an average week throughout the summer of 2016, and generally used them at a very high rate.
    Publication Date: 1/18/2017
    Topics: Mcommerce
    Geographies: India
    Demographics: Millennials
    Context: The number of smartphone users in India continues to grow at a fast clip. And younger users are already comfortable tapping their devices to shop online.
    Publication Date: 1/18/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Teens
    Context: Roughly two-thirds of teens say they used the platform daily last year, an even higher percentage than in 2014.
    Publication Date: 1/13/2017
    Topics: Consumer Behavior
    Geographies: Worldwide
    Demographics: Teens
    Context: Teens are their household's chief influencers, whose opinion on purchases is heeded by parents worldwide. Youths' status as digital natives gives them greater authority than older family members and that influence extends beyond digital purchases.
    Publication Date: 1/12/2017
    Topics: Consumer Attitudes on Marketing
    Geographies: France
    Demographics: Millennials
    Context: A recent survey found seven in 10 millennial internet users in France had refrained from buying their preferred brand in the past 12 months, with ethical concerns among the most prominent reasons for doing so.
    Publication Date: 1/11/2017
    Topics: Holiday & Seasonal Shopping; Mcommerce
    Geographies: United States
    Demographics: Millennials
    Context: Many US retailers are reporting better-than-expected sales results for the 2016 holiday season. But questions remain about how much of those sales were fueled by discounting, which can cut into profitability. Among millennials, who are increasingly using smartphones to compare prices in-store, it looks like quite a bit.
    Publication Date: 1/10/2017
    Topics: Holiday & Seasonal Shopping; Omnichannel Retailing
    Geographies: United States
    Demographics: Millennials
    Context: Webrooming—researching products online before buying in-store—increased among millennial shoppers this holiday season.
    Publication Date: 1/10/2017
    Topics: Internet Activities; Mobile Users
    Geographies: Germany
    Demographics: Teens
    Context: Nearly 100% of female teens in Germany owned a smartphone in 2016, and over nine in 10 male teens did so, too. But a few gender imbalances persist when it comes to digital device ownership there.
    Publication Date: 1/9/2017
    Topics: Mobile Payments
    Geographies: United States
    Demographics: Millennials
    Context: The frequency of in-store mobile payments has increased significantly among one key demographic—25- to 34-year-olds.
    Publication Date: 1/6/2017
    Topics: Consumer Attitudes on Marketing; Digital Video Advertising
    Geographies: United States
    Demographics: Millennials
    Context: US millennials love YouTube, and most will view an ad on the platform until the point where they can skip it, but almost a third will watch an ad to completion.
    Publication Date: 12/23/2016
    Topics: Mobile Messaging; Social Media Marketing
    Geographies: United States
    Demographics: Teens; Millennials
    Context: Snapchat and Instagram have both become the go-to platforms for brands looking to reach teens and millennials. But about a third of the young audience is blind to the ads.
    Publication Date: 12/23/2016
    Topics: Smartphone Users
    Geographies: United States
    Demographics: Baby Boomers
    Context: An AARP study shows younger baby boomers are more likely than older boomers to own a smartphone and to do many activities with it.
    Publication Date: 12/22/2016
    Topics: Shipping & Delivery
    Geographies: United States
    Industries: Groceries; Restaurants & Dining
    Demographics: Baby Boomers; Generation X; Millennials
    Context: A survey finds that millennial grocery buyers are far more likely than older shoppers to have tried meal kits.
    Publication Date: 12/19/2016
    Topics: Video-on-Demand (VOD)
    Geographies: United Kingdom
    Demographics: Millennials
    Context: Millennials are far more apt than UK internet users overall to subscribe to streaming video-on-demand (SVOD) services, according to a September 2016 survey by Decipher—the latest of several studies to come to that conclusion this year. And more likely than not, what they’re streaming is Netflix.
    Publication Date: 12/19/2016
    Geographies: China
    Demographics: Millennials
    Context: China’s millennials are already the most digitally active and aware group of consumers on the planet. At more than 400 million strong, they account for almost a third of China’s population and amount to more than the working population of the US and Western Europe combined.
    Publication Date: 12/16/2016
    Topics: Email Marketing
    Geographies: United States
    Demographics: Millennials
    Context: Younger millennial email users are more hit or miss than older US email users when it comes to opening marketing emails, with larger percentages either always or never opening those messages.
    Publication Date: 12/14/2016
    Geographies: United States
    Industries: Personal Care & Beauty
    Demographics: Millennials
    Context: Millennials are dominating the US beauty market, fueled by a constant stream of trends on social media, a vast network of digital influencers and a number of millennial-friendly brands that have recently entered the market.
    Publication Date: 12/14/2016
    Topics: Ad Blocking
    Geographies: France
    Demographics: Millennials
    Context: Over half of internet users ages 16 to 24 polled in France had installed an ad blocker, according to one recent study—the highest rate among any age group in the country. But they were also the group most likely to have uninstalled ad blocking technology.
    Publication Date: 12/9/2016
    Topics: Video-on-Demand (VOD)
    Geographies: United Kingdom
    Demographics: Children
    Context: Many children in the UK are prolific digital media consumers from an early age, and digital video consumption is particularly marked. But not all digital video is equally embraced—the ready availability of short-form content means longer-form video-on-demand (VOD) services are slightly less coveted among this age group.
    Publication Date: 12/5/2016
    Topics: Digital Video; Time Spent with Media
    Geographies: United Kingdom
    Demographics: Teens; Children
    Context: Today’s children and teens have been presented with more video viewing options than any demographic before them, and in return they’ve become keen users of new digital video platforms. YouTube use is particularly common, with only a small minority not devoting any time to the platform each week, according to recent studies.
    Publication Date: 11/30/2016
    Topics: Digital Content; Influencer Marketing
    Geographies: United States
    Demographics: Millennials
    Context: In a move to reach younger, mobile-oriented viewers, CNN acquired mobile video app Beme, co-founded by Casey Neistat, one of the most widely-followed videomakers on YouTube.
    Publication Date: 11/28/2016
    Topics: Smartphone Users; Internet Access Devices
    Geographies: United States
    Demographics: Teens; Children
    Context: Many kids become internet users before they learn how to walk. But having a smartphone is a different matter.
    Publication Date: 11/23/2016
    Geographies: United States
    Demographics: Affluent; Millennials
    Context: Affluent millennial internet users are strongly attached to brands—much more so than those with less income. More than half of those in a worldwide survey said they were defined by the brands they purchase.
    Publication Date: 11/23/2016
    Topics: Digital Video Advertising; Real-Time Marketing; Marketing Technology
    Geographies: United States
    Demographics: Millennials
    Context: A live-streaming ad experiment with Vice Media pushed fast-food chain Carl's Jr. into unknown territory. “This was the first time that we handed over the keys on the technology side,” said Brandon LaChance, director of advertising for CKE restaurants. LaChance spoke to eMarketer about the challenges of advertising in live streams.
    Publication Date: 11/21/2016
    Topics: Consumer Behavior
    Geographies: India
    Demographics: Affluent; Millennials
    Context: Millennial internet users (ages 16 to 34) in India who are relatively well-off are more likely to prefer brands to provide them with content than their worldwide contemporaries. They also prefer brands to tell them marketing stories at a higher rate than their global peers.
    Publication Date: 11/21/2016
    Topics: Mcommerce
    Geographies: North America; United Kingdom
    Demographics: Millennials
    Context: Millennials frequently use their mobile devices to pay for things, but concerns about identity fraud or security may be stopping more from transacting this way. August 2016 research found that though many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week—there are others that only do so once a month or a few times per year.
    Publication Date: 11/18/2016
    Topics: Time Spent with Media; Smartphone Users
    Geographies: Japan
    Demographics: Teens; Females
    Context: About two in five female smartphone users in Japan ages 10 to 19 spend 3 hours or less on their smartphone each day, according to an October 2016 survey. For the majority, though, a bigger chunk of their waking hours are spent with their phone.
    Publication Date: 11/11/2016
    Topics: Digital Video Advertising
    Geographies: United States
    Demographics: Millennials
    Context: Interactive videos, an advertiser’s version of a “Choose Your Own Adventure” story, can deliver valuable data on consumer preferences and serve as engaging digital focus groups. Jill Orsini, advertising director of Cotton Incorporated, spoke with eMarketer’s Maria Minsker about what the company learned about its millennial audience through a recent interactive video project.