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  • Report
     | 
    DEC 11, 2019

    Vertical videos and vertical video ads have become more common, especially with the rise of TikTok and continued growth in Snapchat, as well as rewarded video in games, which is often vertical. Most advertisers now have inventory in vertical formats, but premium vertical video is still a minority of video. And with OTT on the rise, this will remain the case.

  • Article
     | 
    MAR 19, 2021

    YouTube Shorts debuts in the US: The feature may just be another TikTok clone for now, but if YouTube can successfully harness its existing base of video content creators, it could set Shorts apart.

  • Article
     | 
    DEC 3, 2019

    YouTube was the original platform for video creators, but some are speculating that it will soon face competition from the likes of TikTok and other emerging platforms. What’s your take on this? YouTube is certainly a dominant force and will remain that way for the foreseeable future. However, platforms like TikTok are beginning to emerge as a channel for influencers to grow their brand.

  • Report
     | 
    NOV 21, 2019

    That report stated that RTB may be in violation of GDPR, given the inability for advertisers, publishers and even ad tech providers to properly police the passing of consent flags and identify all parties that are using and sharing consumer data. If parties cannot track this, they cannot entirely validate consumer consent.

  • Article
     | 
    DEC 15, 2020

    New features like livestreaming shopping and shoppable ad formats from creators and brands will also help increase the number of customer touchpoints. Here’s what marketers should do:. Focus further up the funnel. Social media’s role in generating brand awareness and demand for products isn’t going away.

  • Report
     | 
    DEC 8, 2021

    To curate their experiences, Gen Zers often lean on influencers and TikTok algorithms. Meanwhile, baby boomers use Facebook to research products and services. Chinese super apps—a digital ecosystem of products and services housed under the roof of a single application and user experience—evolved to fix a dearth of options. Western super apps will need to address the opposite problem.

  • Article
     | 
    APR 9, 2021

    IDFA isn’t dead yet: New AppsFlyer data suggests that tracking opt-in rates could be much higher than the industry’s expectations, a spot of optimism that could make it worthwhile to keep collecting Apple’s Identifier for Advertisers (IDFA).

  • Article
     | 
    DEC 26, 2019
  • Report
     | 
    JAN 25, 2021

    TikTok users were the most likely to have increased their meme usage, according to GlobalWebIndex research, also from May. Among social media users in the US and UK, 39% of TikTok users said they were sharing more of that type of content than before. The same was true for 34% of Instagram users and 29% of Facebook users surveyed. The US presidential election has been another catalyst for meme usage.

  • Report
     | 
    DEC 23, 2020

    Then you should probably use Spanish-language ads,” Morse said. “If it’s in an English-language environment, you should probably use English-language ads.” And, of course, the specific characteristics of the intended audience are crucial factors. “Is it older? Is it younger? Is it first generation, second generation?”.

  • Report
     | 
    MAY 12, 2020

    In 2019, China provided 38% of the top 200 mobile apps in India, including dominant top 10 performers, such as TikTok, Likee and Helo. Short-form video apps and video-centric social networking are particularly popular, and much of India’s accelerating addiction to digital media can be traced to these services.

  • Article
     | 
    MAY 31, 2021

    The past year has been a whirlwind for many brands as they readjusted their marketing efforts to keep up with the changing landscape. One such brand, direct-to-consumer (D2C) company Peace Out Skincare, learned to be more nimble as it navigated a then-emerging platform—TikTok—and the Gen Z customers it caters to.

  • Article
     | 
    OCT 29, 2020

    Earlier this month, Mucinex unveiled Sickwear, a six-piece fashion collection that aims to help consumers get through the cold and flu season in style. While it may not be the typical route for a healthcare brand, its parent company RB has been leveraging different channels, including TikTok and now social commerce, to reach consumers—particularly those who may not be aware of its direct-to-consumer (D2C) business.

  • Report
     | 
    DEC 12, 2019

    Despite growing competition from Snapchat, TikTok and other digital platforms, Instagram use is still rising steadily around the world. Most new users will come from emerging or developing markets, but even developed countries will continue to see growth. And in 2019, for the first time, the number of Instagram users worldwide will surpass 20% of internet users.

  • Article
     | 
    JUL 23, 2021

    As Facebook continues to hone its Shops platform and the others improve their checkout functionality and publish more shoppable ads, it will be easier and easier for new social buyers in Australia to embrace the concept. As we have seen with ecommerce overall, once a shopping option becomes mainstream, if often develops a momentum of its own.

  • Report
     | 
    FEB 8, 2022

    Square and Shopify let sellers set up shop on TikTok. Creator payments. Providers are looking at enabling direct payments, which may lead to more features like Twitter’s PayPal- and Stripe-operated tip jar and Super Follows. Platform ownership. After acquiring Tidal, Block (formerly Square) is using it to build out artist payouts and will continue to add integrations.

  • Report
     | 
    FEB 24, 2022

    What consumers want from ads also varies across generations. And again, there’s a distinction between those at the top and bottom ends of the age scale. Boomers want utility from ads; Gen Zers want to be entertained. A February 2021 survey from GWI asked UK and US internet users what they wanted ads to do for them.

  • Article
     | 
    MAR 2, 2022

    Tech giants like Alibaba, Tencent, and ByteDance all have growing global footprints, and if they succeed in mastering the metaverse, there is a chance that a made-in-China metaverse will be adopted in other parts of the world, much like what is currently happening with TikTok.

  • Article
     | 
    OCT 18, 2021

    Similarly, Western messaging apps WhatsApp, Messenger, Telegram, and TikTok are also blocked. Chat messaging apps Signal and audio discussion app Clubhouse were also censored and blocked in China earlier this year. What’s next? China’s censorship regulations undermine the way free and open internet companies like to operate and grow their businesses.

  • Article
     | 
    MAR 10, 2021

    While Pinterest, TikTok, Twitter, and Snapchat also registered some responses, their shares were very low. When asked about more upper-funnel shopping for the discovery of new products, respondents indicated a similar type of distribution—dominated by the same top three platforms and fragmented across the rest.

  • Report
     | 
    JUL 9, 2021

    Merchants can now livestream product demonstrations instead of buying ads to showcase their products, and thousands of shoppers will tune in. Notably, the majority of these sales are still converted on one of the major ecommerce platforms.

  • Report
     | 
    MAR 18, 2021

    For advertisers, this might mean that the complex infrastructure—including the programmatic auction process—used to create and serve ads will need to be overhauled to manage new interactive and immersive formats. “From an ad delivery perspective, any ad network worth their salt is already optimizing creative for connection speed,” AdColony’s Harrop said.

  • Report
     | 
    DEC 8, 2020

    Douyin is a video-sharing platform similar to TikTok but designed for consumption within China. Like TikTok, Douyin is owned by ByteDance―and like TikTok elsewhere in the world, Douyin has grown rapidly among younger internet users. We believe it will see user numbers leap by 24.3% in 2020—more than triple the growth rate we projected before the pandemic (7.3%).

  • Article
     | 
    NOV 2, 2020

    “The one situation where you have a unified Congress and a president of the same party—that’s where the ability to move major initiatives goes way up,” said Dan Jaffe, group executive vice president of government relations at the Association of National Advertisers (ANA).

  • Article
     | 
    JUN 16, 2021

    Substack is perhaps the best example of the increasing “creatorfication” of news, though it uses a more sustainable subscription model instead of paying for content ad hoc. What’s next? The question of sustainability is a big one for BuzzFeed. The “summer” portion of the challenge’s name implies BuzzFeed doesn’t intend to pay for content for long.

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