Roughly 3 in 4 B2B marketers worldwide expect to increase their marketing investments in online video and display advertising, according to November 2020 findings from WARC and Spotify. Looking ahead: US B2B display ad spending share will continue to soar as spending in this category will surpass $7 billion by 2023.

Traditional Media Ad Spending by Media Type. Digital Ad Spending by Format. Behind the Numbers.

TikTok will grow worldwide despite government scrutiny. Facebook buys customer service startup Kustomer, aiding its social commerce play. Google, Facebook, and Amazon will account for nearly two-thirds of total US digital ad spending this year. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.

“We still expect H2 to show some stabilization obviously compared with the heavy decline in Q2, which was from national TV,” said Vincent Letang, executive vice president of global market intelligence at media agency Magna Global. “We think the return of sports is a major factor, since at least 20% of national TV spend is linked to sports events.”

Our latest estimates of ad spending in the US were completed on March 6, 2020—after evidence of a slowdown in China's economy but before the coronavirus-induced shocks that occurred worldwide during the following weeks. Our underlying assumption was that if there was a recession in H1 2020, the US would see a return to GDP growth in H2.

Similarly, JCDecaux, a global OOH company, announced a programmatic offering in France. Starting in July 2021, its digital inventory in cities and airports became available for programmatic buying via a premium marketplace on the VIOOH platform.

Nearly every global advertiser surveyed (95%) by digital media measurement software and analytics company DoubleVerify in Q3 2021 planned on using contextual targeting for some or most ad buys in 2022. Leveraging partners’ first-party data.

Compliance is a complex topic for wealth managers, especially because they operate across multiple geographies: 82% of global wealth managers believe that a global mindset and deep knowledge of foreign markets is crucial for the future, per Temenos.

According to Johns Hopkins University, 3.6 million people in Latin America and the Caribbean had tested positive for COVID-19 as of July 17, accounting for more than one-quarter (26.1%) of confirmed cases worldwide.

We don’t yet have a UK forecast for Amazon ad revenues, but our global figures indicated a huge 52.5% increase for the company in 2020, with steady gains set to continue. But while Amazon-inspired search managed to claw back some ground in a difficult 2020, display ad spending (powered by video’s strong showing) forged ahead in the digital shakeout.

Digital media became everyone's safe haven as everyone was trying to understand what a global pandemic really meant for them. Video benefited from a massive increase of streaming behavior, but that shift also really put pressure on brands and buyers to understand how and where to reach their audiences.

Driving efficiencies in targeting is a primary part of marketing channel planning strategies for B2B marketers worldwide, per November 2020 research from WARC and Spotify. Currently, 54% of respondents are focused on better targeting, while another 40% are considering this for the future.

NBCU stated that it would expand the amount of inventory it sells programmatically and that advertisers could buy CNBC International inventory through The Trade Desk. Fox partnered with Comcast-owned ad serving company FreeWheel; now advertisers can buy Fox TV inventory programmatically for Comcast cable households.

According to the company’s financial statements, it spent $2.65 billion on marketing worldwide in 2019, up from $2.37 billion in 2018 and $1.44 billion in 2017. These marketing costs are just a fraction of what Netflix is spending on content. Netflix spent $14.61 billion on content worldwide in 2019, according to its financial reports.

S&P Global. Spotify. ValuePenguin.

Google’s results fall within that range, though its reported low-double-digit revenue declines for late March worldwide are better than our Q2 outlook for the US. Again, US results could be worse than those elsewhere. And YouTube was a bright spot for worldwide growth—as we expect digital video overall will be in the US.

Sensor Tower estimated that global app revenues from purchases rose by 23.4% year-over-year in H1 2020. Of the $50.1 billion generated by in-app purchases, $36.6 billion came from within games, a 21.2% YoY increase. In recent years, hybrid monetization models—a combination of in-app purchases and advertising—have become more common in mobile games (and elsewhere).

This unusual data point is possible due to a confluence of factors: The region has a relatively low share of ad spending going to digital, so strong growth is still possible amid an otherwise major industry contraction; the region has some of the fastest internet and mobile adoption rates worldwide, so advertisers are motivated to transition their spending to follow their customers; and, finally, the region

The global embedded insurance market will surpass $70.7 billion in 2025, up from $5.0 billion in 2020, per Lightyear Capital estimates cited by Mitsui & Co. Global Strategic Studies Institute in March 2021. We expect auto and home insurance to account for the bulk, as data related to property is less sensitive than health data.

Traditional Media Ad Spending by Media and Country. Digital Ad Spending by Country and Format. Mobile Ad Spending by Country. Behind the Numbers: eMarketer’s Forecast Methodology.

More than eight in 10 baby boomers worldwide said they are still willing to shop for food and beverages in-store despite the pandemic, according to July 2020 data from Braze.

In a Q3 2021 Hootsuite survey, global marketers cited experimenting with new content and ad formats as their topmost exciting opportunity in social for 2022. There are many different social video ad formats across platforms, though, in some cases, formats have been co-opted, as in the case of Stories, a Snapchat creation that Instagram and Facebook later mimicked.

(In a global survey of nearly 19,000 adults conducted by YouGov in February, radio and podcasts were each among the top five most trusted ad formats.). A downside of audio advertising is measurement is limited and difficult to attribute sales to.

Kevin Chan, Facebook’s global director and head of public policy for Canada, testified before a public hearing on digital legislative reform in January.