However, video viewership among Gen Z often favors shorter, bite-sized content like that delivered on TikTok. Cord-nevers, consumers who have never subscribed to traditional cable services, make up the majority of Gen Z.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Andrew Lipsman at Insider Intelligence discuss what reopening retail will look like, what people feel when they multitask, a TikTok competitor that pays you to watch videos, good deeds during the coronavirus, the most popular payment methods, Queen Elizabeth's first job and more.

Spotify’s recent expansion efforts will help advertisers reach its growing audience of 10.7 million Canadian listeners in 2022. The company announced additional hiring in Canada to bolster its ad sales team in September 2021. In June, it expanded its Audience Network—a marketplace for ad inventory both on and off Spotify—to Canada (as well as Australia and the UK). Prediction.

Its new Brand Mentality™ platform combines emotional and social intelligence with Anticipation Software™ to help brands and agencies respond moment to moment with true future-forward marketing across YouTube, TikTok, CTV, livestream video and more. Learn how.

Its new Brand Mentality™ platform combines emotional and social intelligence with Anticipation Software™ to help brands and agencies respond moment to moment with true future-forward marketing across YouTube, TikTok, CTV, livestream video and more. Learn how.

Its new Brand Mentality™ platform combines emotional and social intelligence with Anticipation Software™ to help brands and agencies respond moment to moment with true future-forward marketing across YouTube, TikTok, CTV, livestream video and more. Learn how.

Advertisers' most-used identifier, the third-party cookie, is going away in less than a year. Mark Connon, general manager at identity graph provider Tapad, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the difference between identity and identifiers, why the digital media ecosystem should be prepared to work with several identifiers going forward, and what will happen when Apple's AppTrackingTransparency framework rolls out.

Lazada and Shopee advertise their one-day sales events widely, not just across digital media channels such as Instagram, TikTok, and YouTube, but also on traditional TV and even outdoor displays. The companies also lean on regional and country-specific brand ambassadors.

On today's episode, we discuss Google and Facebook paying for news in Australia, what consumers think of Apple's privacy labels, the changing content moderation rules, Maryland's digital ad tax, how much time is spent with social, controlling someone else's dreams, and more. Tune in to listen to the discussion with eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and senior analyst at Insider Intelligence Sara M. Watson.

Advertisers have never been under more pressure to prove ROI. Bob Ivins, chief strategy officer at cross-platform TV measurement firm TVSquared, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the remaining deficits in linear TV ad measurement, why it's important to standardize metrics and definitions across traditional and digital TV and video, and why advertisers need to pay attention to the right metrics for their campaign objective.

Facebook witnessed a 2.3-hour rise, but TikTok engagement was up by a massive 7.2 hours. The same study illustrated a similar trend in Germany among Android app use, albeit most of the gains were more marginal—the amount of time that people spent with Facebook, for example, inched up by half an hour. TikTok, however, saw an even larger jump than in France, of 10 hours.

Nonetheless, we think platforms like Pinterest and TikTok could be solid options for marketers looking to experiment with niche audiences.

And a similar model seems to be emerging in the West, after ecommerce site Shopify announced in October that it was partnering with micro-video app TikTok to create “shoppable video ads.”. IoT payments. A growing number of consumer hardware and automotive companies are embedding payments options into their products to increase customer engagement.

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becoming less tolerant of digital ads, and what to make of the UK watchdog's investigation into Google replacing cookies.

eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss Amazon's retail and ad businesses as well as Jeff Bezos stepping down as CEO. They then talk about Walmart's new partnership with The Trade Desk, whether vaccinated shoppers will want to return to stores, and what click and collect's future looks like.

eMarketer associate analyst at Insider Intelligence Blake Droesch discusses Facebook's latest earnings, new advertiser exclusion controls, and privacy battle with Apple. He then talks about a study analyzing last summer's Facebook ad boycott, what to make of the Oversight Board's first few rulings, and the key to success on Instagram.

Its location-based innovations and an update on how its TikTok clone Spotlight is doing are also things to watch for. Zoom out: This quarter is likely to be a strong one—in fact, we predict 2021 as a whole will be Snapchat’s best since 2017 with ad revenues growing 45.6% to $1.82 billion. Last quarter, the company reported that revenue was up by nearly two thirds (66%) to $770 million.

Its new Brand Mentality™ platform combines emotional and social intelligence with Anticipation Software™ to help brands and agencies respond moment to moment with true future-forward marketing across YouTube, TikTok, CTV, livestream video and more. Learn how.

Measuring the effect of their messages is one of marketers' most vital tasks. Anne Hunter, vice president of product marketing at panel-based insights company DISQO, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to talk about some of marketers' longstanding challenges with measuring ad effectiveness and understanding consumer journeys—and how a consumer-first approach can help.

Its new Brand Mentality™ platform combines emotional and social intelligence with Anticipation Software™ to help brands and agencies respond moment to moment with true future-forward marketing across YouTube, TikTok, CTV, livestream video and more. Learn how.

While 90% of adults said they had used Facebook in the past month, only 48% of teens reported doing so, according to March 2020 polling by Ad Hoc Research for MTM Junior. Teens’ usage of Snapchat (57%) was more than double that of adults. As for TikTok, 42% of teens and just 4% of adults had used the platform.

Are you primarily using Instagram or emerging platforms like TikTok? I know that we probably should jump on the TikTok bandwagon; the number of users and the number of hours spent on it have increased significantly. But content like that takes a good amount of time. I come from a video background—I helped start this YouTube-based entertainment news network called Clevver, which is now owned by Hearst.

Snapchat and TikTok have among the highest engagement, particularly among younger consumers. Instacart: Some 16% of US digital buyers purchase food or beverage products via Instacart, according to our April 2021 ecommerce survey with Bizrate Insights. Overall US digital restaurant marketplace sales grew 123.8% YoY in 2020, to reach $44.94 billion. But there are costs as well.