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  • Report
     | 
    NOV 21, 2019

    Behind the Numbers. eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness.

  • Report
     | 
    MAR 2, 2020

    The three big takeaways from our interviews are:. Be clear about your goals upfront. Think of creator as ambassadors, not influencers. Remember that trust is critical. Set Goals Upfront. Goal-setting is critical with influencer marketing, just as it is with other types of marketing.

  • Report
     | 
    JUL 30, 2019

    Thanks to interactive ads, you can start a conversation with a listener and vice versa, where you can engage and understand what you need to do to meet the needs of that listener.”. Oxford Road’s Granger shared similar expectations. “In the not-too-distant future, we will be able to respond to advertisements with voice in real time,” he said.

  • Video
     | 
    JAN 2, 2020

    Principal analyst Debra Aho Williamson and senior analysts Jasmine Enberg and Paul Briggs talk with vice president of business development Marissa Coslov about our forecasts for social network users. Download the slides. eMarketer Live Q&A: Social Network Users. You had questions, we have answers.

  • Article
     | 
    DEC 12, 2019

    Snapchat is the latest platform to enter the conversation, with CEO Evan Spiegel saying in November that Snap has a team dedicated to fact-checking all political ads. That's in contrast to Facebook, which has said that it won't ban or fact-check political ads before publication. Sign up for eMarketer's Daily Newsletter to be alerted to these monthly updates, available to PRO subscribers.

  • Report
     | 
    OCT 3, 2019

    “The research industry has traditionally used quantitative, survey-based techniques, focus groups or in-depth interviews,” said Graham Page, global managing director of media analytics at emotion measurement technology company Affectiva, which uses AI-driven facial analysis to gauge users’ emotional states. “These have limitations on how you understand an individual’s emotional response.”.

  • Report
     | 
    NOV 21, 2019

    Behind the Numbers. eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness.

  • Report
     | 
    NOV 21, 2019

    Behind the Numbers. eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness.

  • Report
     | 
    AUG 5, 2019

    Our forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness.

  • Report
     | 
    NOV 21, 2019

    Behind the Numbers. eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness.

  • Report
     | 
    FEB 24, 2020

    The first hour is an interview with a customer. We spend the second hour talking about what investments we need to make as a leadership team and what changes to make to the proposed strategy. Building Experiences that Bring First-Party Data into the Fold: Diageo. Mark Deveney. Vice President, Customer Marketing, Diageo North America. Diageo.

  • Report
     | 
    FEB 11, 2020

    Based on our interviews for this report, education in this space seems to be mixed. Some experts on the ad tech side of the industry were concerned that the buy and sell sides alike didn’t realize the potential for fraud with CTV. In some cases, that could be because people coming from a TV background aren’t familiar with the underlying landscape of digital ad fraud.

  • Report
     | 
    SEP 5, 2019

    “The vast majority of YouTube is a combination of influencers who are focused in areas like comedy, beauty, how-to, gaming,” Wojcicki said in the Guardian interview, referring to creators as influencers. Music-related content is also a large part of YouTube.

  • Report
     | 
    NOV 21, 2019

    Behind the Numbers. eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness.

  • Report
     | 
    AUG 13, 2019

    “It's an opportunity to connect our leaders and content to have a richer conversation with target audiences,” said Meg Sintzel, director of marketing and communications at Accenture. “Podcasting helps make the content informative, entertaining and snackable, so people aren't looking at 12-page white paper that we might have looked at a decade ago.”.

  • Video
     | 
    JUN 10, 2019

    E-Mail ChartDownload This data is nearly two years old, and in recent interviews we’ve conducted, industry insiders have indicated that mobile time spent is less concentrated than it once was. It’s not surprising, given that average time spent in social media has reached a plateau. Even if most time spent is concentrated, it doesn’t mean that other apps don’t matter. Retail is a great example.

  • Report
     | 
    JUN 13, 2019

    We feel closer to all the innovation and development in the media industry because we're having direct conversations with media partners. This allows us to do a lot of data testing, stay in touch with latest developments, and better understand what works best in a particular channel,” she said.

  • Report
     | 
    MAR 5, 2020

    In an interview with Forbes Magazine, Baldeck said his “admittedly ridiculous invention" was meant to make a point about all the frivolous tech at CES. “I am skeptical of this idea of ‘connected everything.’ Now it looks like innovation is about putting a chip into any object. I’m not sure the word ‘smart’ makes more sense before the word toothbrush than the word potato.”.

  • Report
     | 
    NOV 21, 2019

    Behind the Numbers. eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness.

  • Report
     | 
    NOV 25, 2019

    the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews

  • Report
     | 
    OCT 24, 2019

    (In an interview with FT.com, Dong Ximiao, chief analyst at Zhongguancun Internet Financial Institute cited the typical domestic payments fee rate to be 0.5% vs. the international average of 1.5% to 2%.) In addition, hardware investment for QR code technology was relatively inexpensive compared with other options, such as setting up near field communication (NFC) terminals.

  • Report
     | 
    JAN 30, 2020

    One top-performing post was a whitepaper titled, “The Compassionate Guide to Employee Terminations,” which featured interviews with CEOs and HR managers who shared experiences about letting go of employees. “We had a hashtag around it that encouraged people to join in and share their own stories; it received a lot of community engagement,” he said.

  • Report
     | 
    JUL 25, 2019

    Our digital spending estimates are based on an analysis of 99 quantitative and qualitative data points from 7 sources (research firms, government agencies, media firms and public companies), plus 12 interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness.

  • Report
     | 
    FEB 25, 2020

    “Right now while doing this interview, I could seamlessly purchase three things I need without stopping talking, purchase those, ship those and have those available to me tomorrow when I fly home.”. But it’s not strictly a matter of shoppers knowing what they want and getting it quickly. It’s also important that they find things they didn’t know they wanted.

  • Report
     | 
    JAN 21, 2020

    Through compliance with privacy law and the creation of transparent conversation with consumers, publishers can better engage and understand their users’ preferences around consent, content and advertising.”—Ben Barokas, Co-Founder and CEO, Sourcepoint. “The hurdle now isn’t the regulation but how it is governed and implemented.

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