International Monetary Fund (IMF).

In Canada, the impact of the duopoly is greater, since domestic players lack the scale to defend against the global ad platforms, a typical condition in smaller markets. By contrast, the US and UK digital display markets are larger and more diversified.

Domestic video services, like Crave and Club Illico, have gained committed audiences but don’t rival the numbers from international services. Total Viewers, by Age and Device. There will be 27.7 million digital video viewers in Canada in 2021, 1 million more than we forecast at this time last year.

Article: How the pandemic changed worldwide ad spending. Article: CTV is still among the fastest-growing channels in digital advertising.

The consultancy TV[R]EV estimated that Samsung held the largest share of the global TV market at 14%. Adding further complication, it is common for a single household to own multiple CTV devices and access streaming apps in various ways.

In a challenging year for advertising worldwide, Germany will experience a similar slowdown as the other markets we track. Germany’s digital ad spending had grown at double-digit rates in each of the past three years, but that growth will slow to just 0.8%.

The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.

US International Trade Commission (USITC). YouGov.

Data from measurement platform HubSpot found that CPG digital ad spending worldwide was at its lowest point during the week of March 16. Spend rebounded gradually over the next month and remained consistent through the end of July. Digital Ad Spending by Device.

Our global ad spending update also incorporates several factors that led to the recent upheaval and market instability in the technology sector. Those factors include inflation, adjustments to baseline interest rates, shifts in consumer confidence, and fast-changing supply chain conditions.

Article: Over 3 billion people worldwide are now digital video viewers.

Inflation, supply chain issues, market turmoil, and global conflict have so far spared the US TV ad industry. Our Q1 and Q2 2022 forecasts have factored in the current macroeconomic climate, and we will continue to monitor conditions for potential changes in our H2 2022 forecast updates. Macroeconomic Conditions and Market Uncertainty.

In our March 2020 forecast, which we made before the global crisis, we had predicted digital spending in 2020 would rise by 12.0% year over year (YoY) to reach £16.84 billion ($21.60 billion). One year later, those estimates proved to be only slightly low, as spending reached £16.46 billion ($21.11 billion), up 8.0% YoY.

Podcasts are expected to reach more than 500 million listeners worldwide by 2024. With this growth and innovations in podcast advertising in mind, many marketers now see the channel as essential to their media buying strategy.

We believe this will unleash pent-up commercial activity and reopen borders to international tourism, a vital sector to many regional economies. Even with the arrival of the omicron variant, travel is unlikely to revert to last year’s depressed state.

A BrightLocal survey of local marketers worldwide (largely, but not exclusively, small businesses) reported that 28% of respondents had paused all marketing. It is likely that both mobile paid search and social media advertising overall is dropping more than the IAB survey would suggest.

The Content Marketing Institute (CMI) found that 19% of business-to-consumer (B2C) content marketers worldwide polled in July 2020 used guest spots on podcasts for organic content distribution.

Only 35% of adults worldwide said they trusted social platforms for general news and information. Search engines scored much better, at 56%, and almost as many respondents said they trusted traditional media (53%).

Smart TV ownership was also high by global standards, at 59.2%—about 3 percentage points greater than in H1 2020. In total, 97.7% of respondents said they had streamed video of some kind in the month prior to polling. This figure is also amplified by the inclusion of YouTube in the survey’s video category for the first time this year.

Although we forecast that digital ad spending in China will be $5.73 billion less this year than anticipated, the $75.33 billion total will still easily rank China as the second-largest market for digital advertising worldwide (behind only the US at $134.66 billion). Also, China’s 5.0% growth rate in digital ad spending still ranks among the fastest globally despite the rapid slowdown.

In April 2021, Prohaska Consulting and MMA Global estimated there were about 80 such companies in the market. Experts interviewed by Insider Intelligence consider this number to be unsustainable and expect a wave of consolidation in the next few years.

We believe this will unleash pent-up commercial activity and reopen borders to international tourism, a vital sector to many regional economies. Even with the arrival of the omicron variant, travel is unlikely to revert to last year’s depressed state.

GroupM forecasts global ad spending will jump 19% in 2021, bolstered by a 26% increase in digital ad spending. With consumers turning to various devices, platforms, and resources for content, a multi-channel, hyper-agile marketing strategy remains key. Many marketers are betting big on digital media, particularly digital channels that drive demonstrated returns, like social and digital video.

As digital ad spending grows by leaps and bounds, more and more of China’s digital ad publishers are entering global company rankings by overall ad revenues.