DEC 15, 2020
JAN 22, 2021
We don’t yet break out CTV programmatic ad spending for the UK market like we do for the US and, as such, currently include the CTV portion in our desktop/laptop numbers for the UK. CTV’s Growing Importance. Our US forecast for CTV programmatic display ad spending pegs outlays at 8.5% of total programmatic display ad spend in 2021.
AUG 29, 2019
"We've all put something on [connected TV] and seen the same ad multiple times," said Ziggy Zografakis, director of marketplace at dataxu. "Publishers are putting structures in place so you're not able to win an impression within the same ad pod. There is a not-insignificant amount of technological progress that needs to happen, but it's happening right now.".
MAR 12, 2020
There were considerable gaps in smartphone adoption between users in each language favoring Anglophones, at 90.0% vs. 84.4%. Smart TV ownership was also higher among Anglophones (42.1% vs. 35.3%), as was ereader adoption (15.3% vs. 8.4%).
SEP 22, 2020
Addressable advertising is the default for digital—but users are getting harder to identify thanks to governments and platform controllers stepping in. Read on to learn how advertisers and their partners are hoping to continue tracking users and measuring the results of digital advertising.
DEC 20, 2021
After we started our brand storytelling in seven test markets and got a sense of its impact, we expanded in April through national cable, connected TV, digital videos, some outdoor, some radio—but still comparatively lightweight in media. We did some pre-studies before we kicked this off, and we'll test midway through this year and again at the end to see how we're doing.
MAR 5, 2020
Our latest forecasts anticipate 111.5 million US smart hearable users this year (excluding medical devices), representing more than one-third of the population. We expect this number to grow to 149.8 million users (44.1% of the population) by 2023.
SEP 30, 2019
A: Connected TV. Previously, a knock against connected TV advertising was that it didn’t have scale. But that’s changing as more people use connected TV and increase their time spent with it. Be sure to check eMarketer PRO in a few weeks when we'll be releasing our first-ever connected TV advertising forecast.
NOV 21, 2019
Programmatic advertising will account for 83.5% of all US digital display ad dollars, or $57.30 billion, this year. Growth in social, connected TV and over-the-top (OTT) advertising will drive programmatic display to almost $80 billion by 2021.
DEC 17, 2021
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
JAN 15, 2021
Smart TVs. An uptick in time spent at home increased both TV purchasing and TV watching in 2020, bringing smart TVs to just under half (49.0%) of US households. As streaming becomes more popular, these points of growth could combine to accelerate gains in categories like subscription video-on-demand, which has historically been a top category for TV-based shopping.
MAY 6, 2020
Connected TV, however, could take advertiser attention away from traditional TV. Before the pandemic, political campaigns were already experimenting with connected TV advertising, and the rise in streaming video service use due to the coronavirus pandemic could accelerate this trend.
AUG 13, 2020
We predict a 5.3% uptick in desktop/laptop usage overall in the US this year. As virtual events and webinars have become more common, they are generally consumed on a computer rather than a mobile device. While connected TV (CTV) is just a small portion of B2B digital ad spending, it is a growing format in 2020 as buyers remain at home and in front of their TVs more so than in previous years.
NOV 13, 2020
Fifty-seven percent of digital advertisers are planning to increase their ad spend in H1 2021, and connected TV (CTV) and over-the-top (OTT), in particular, are expected to see gains, according to a recent Verizon Media study.
MAR 29, 2021
This environment is ideal for free ad-supported streamers attempting to gain users. The most popular streamers remain subscription services, but a handful of free services are gaining viewership and expanding their content offerings. For the first time, we forecast monthly viewers for free streaming services Pluto TV, Tubi, and The Roku Channel.
DEC 22, 2020
Increased political ad spending contributed to a banner year for connected TV.
FEB 6, 2020
Although a few advertisers create versions of their advertising for different segments of users, for the most part, the targeting is using general data, including metropolitan statistical area. As competition for advertisers grows fiercer, many of the small to medium-sized publishers have established partnerships that let them sell ads via programmatic direct.
APR 14, 2021
Connected TV (CTV) advertising was also a beneficiary of pandemic trends, as linear TV decreased in importance and cord-cutting accelerated as more programmatic CTV inventory was becoming available than ever before. How are traditional media faring during the recovery?
JUL 26, 2021
For example, studies have indicated that total UK online media spend increased by 5% last year, and connected TV has taken its place as one of the fastest growth areas for programmatic display. Efforts to enhance trust across the digital ecosystem are ongoing. It’s critical to also acknowledge the progress of entities like the Global Alliance for Responsible Media (GARM).
APR 29, 2021
This was to account for nonmobile formats growing faster than anticipated, especially connected TV, which surged in 2020. The Pandemic Hit Traditional Ad Formats the Hardest. Before 2020, most traditional formats—including TV, radio, and print—were in decline. The 4.8% contraction in 2018 and 2.8% drop in 2019 were typical of traditional spending’s trajectory.
MAY 14, 2020
Advertisers can also reach those audiences using ACR data from smart TV makers for a more granular picture of what else Netflix, Disney+, Prime Video and HBO Now viewers are watching. Advertisers may find that certain individuals who watch a lot of a given ad-free service also spend a lot of time on a separate ad-supported service. The advertiser can then target that user on a service with ads.
JUL 14, 2020
Users in Canada ages 18 and older will spend 5:00 daily watching TV and digital video this year, 65% of which is TV. On average, daily digital video and TV minutes together will increase by 23 minutes in 2020, a result of COVID-19. Before the pandemic, digital video was directly displacing TV minutes. We have revised our daily digital video estimate for 2020 to 1:46 from our previous estimate of 1:36.
JUL 16, 2020
This share is slightly below our pre-pandemic forecast of 68.3% due to the relatively rapid growth of connected TV (CTV) viewership and advertising. “There’s a lot more scale on CTV than before,” said Karim Rayes, chief product officer at video advertising platform Tremor Video. “So, budgets have been able to shift there.”.
AUG 20, 2021
Grocery ecommerce is also giving birth to the fast-rising retail media opportunity, which is quickly evolving beyond online search toward purchase-based targeting of digital display, video, and connected TV (CTV) ads.
JAN 15, 2020
US Facebook Users Will Make Up Less than 10% of the Worldwide User Base. As we expected, the US is home to fewer than one in 10 Facebook users (9.9% as of the end of 2019). By the end of 2020, the US percentage will drop to 9.6%, and by 2023 will be at 9.1%.