Product Explorer and Twitter’s other new ad formats are designed to create a more visually noticeable break from the main Twitter feed, which can make the ads either stand out or seem intrusive—or perhaps both. Learn more about advertising at Twitter.

Social media platforms such as TikTok, Facebook, and Instagram are at an inflection point where going after the youngest users may no longer be tenable.

In 2020, China was the only major economy to produce economic growth. It’s not surprising, then, that it was also the only major national market to see an increase in total media ad spending. Girded by this economic strength, China’s digital ad market hardly missed a beat.

Junior Pence, CMO and creative director of Peace Out Skincare speaks with eMarketer vice president of business development Marissa Coslov about the brand’s marketing efforts during the coronavirus pandemic, including the surprise success of a viral TikTok video.

Google, Meta, Microsoft, and YouTube have responded against Russia by preventing state-owned channels from earning revenue or running ads on their services and de-ranking search results.

Nearly 75% of brands say pay-per-click (PPC) advertising is a huge driver for their business, according to a recent report. Learn how to run a PPC campaign, see what’s working, and respond accordingly.

That said, social will overtake search for the first time in 2022, highlighting the scale, strength, and resiliency of platforms like Facebook, Snapchat, Twitter, and TikTok.

Insurance ads represented 49% of that spend, with Liberty Mutual, Geico, Progressive, and Allstate ranking among the top five financial services brands. Subscription video-on-demand (SVOD) ads.

“Shareholders need to look to the fundamentals of the company such as continued monetizing of accounts, innovation delivered to advertisers, and the future of social media as a platform to see beyond the long shadow cast by Musk at this time,” said Abe Kasbo, CEO of Verasoni Worldwide, a marketing consultant to Fortune 500 companies.

For advertisers, this has diminished the accuracy of targeting and measurement of Facebook campaigns. Despite Apple’s iOS privacy changes, we estimate that US advertisers will spend $50.30 billion on Facebook advertising in 2021, up 32.1% from last year. That’s a significant increase versus our March 2021 and October 2020 expectations, when we predicted growth of 26.6% and 21.8%, respectively.

The campaign includes a TikTok challenge, suggesting a desire to engage the brand's younger target market that prefers the video-sharing app.

Even more impressive, 2020’s big increase followed an unusually strong year for smartphone growth in 2019, when time spent increased 13.5%, due in part to rapid growth for premium subscription video-on-demand (SVOD), TikTok, and podcasting. We expect growth to slow to a more sustainable 3% to 5% through 2023. Tablets also had a strong 2020.

UK regulators prune Meta’s walled garden: Meta has been ordered to sell Giphy, and new ownership could bring back the GIF database’s popular ad program, without the antitrust concerns.

This report examines our 2020 US time spent with media forecast, accounting for COVID-19 effects and more durable non-COVID trends.

TikTok partners with Shopify as the video app moves further into social commerce​. Snap's stellar Q3 results show that advertisers are returning, and user growth is rebounding​. US social network user base will grow by 3.3% to 212.1 million this year​. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.

On the flip side, the moves against TikTok and WeChat were ad hoc and politically motivated. Although the concerns about these companies may be legitimate, more consistent rules and thorough review processes are needed for how to approach these situations. What Might Happen in 2021.

Retail media advertising sits at the intersection of two major digital disruptions unfolding in Latin America: the meteoric rise of ecommerce and reallocation of ad dollars toward digital formats. While still nascent, retail media will play a larger part of brands’ marketing strategies in 2022.

Reports from platforms like YouTube and TikTok have indicated users are interested in purchasing products live when recommended by creators they trust, hence why social platforms have launched funds and other features to attract and keep creators on board.

April 2021 research found that 66% of Gen Zers worldwide said audio helped them feel less alone over the preceding year (Spotify Advertising). Nearly 70% of US Gen Zers said they feel “more centered and generally happier” listening to their favorite music every day (Spotify Advertising). As they mature, Gen Zers are engaging more with podcasts.

TikTok is likely smaller but growing quickly. It’s noteworthy that influencer marketing spending is still a drop in the bucket when compared with social network advertising. This year, social network ad spending in the US will reach $58.66 billion.

Instagram and TikTok are taking steps to work more closely with creators. On Instagram, some creators are testing the ability to link their posts directly to purchase opportunities. TikTok is embracing creators in one of its ad formats, the Hashtag Challenge. Influencer marketing does drive purchases.

“For a long time, brands exclusively relied on Facebook and Instagram as their social outlets, but the past year has seen ad product development across Pinterest, Snapchat, and TikTok.”. The combination of growing inventory, brands pulling back ad spend, and the overall rising tide of ecommerce growth reopened the narrowing apertures of opportunity facing many D2Cs.