Loyalty marketing goes beyond loyalty programs, but they are still an important part of the customer experience and a vital channel for keeping customers engaged and spending. We spoke with several industry experts about their own loyalty programs and how they came to fruition. The History of Cyber Monday: Q&A with Scott Silverman, Co-Founder of the Biggest Day in Ecommerce.

Whether it’s driving a first-time purchase using an SMS/MMS message or delivering a dynamic mobile wallet loyalty card to your best customers, it’s essential to understand what businesses and consumers need each mobile channel is solving for.

By rapidly fleshing out its SMB offerings to become a financial hub for businesses, Revolut is enabling itself to both make a play for new SMB clients and build loyalty with existing ones. This could benefit the neobank’s bottom line greatly by creating a large, loyal customer base into which Revolut can cross-sell future profit-driving products, like loans.

I’m a regular customer and I received loyalty points with my purchase. To most consumers this is a pretty transparent value exchange. It gets even more valuable when I receive an email with a 15% discount on paint brushes. I could use some new ones, so I order some online and do a quick pickup at the store.

We do an annual global brand tracker email survey of our customers to understand brand awareness all the way to familiarity, loyalty, and advocacy. We also measure brand health through studies with external partners to help understand our brand’s perception and what comes to mind when our customers think of 3M. This shows us how we need to improve or better communicate our brand story over time.