The share of internet users ages 16 to 64 who owned a smartwatch rose by 3.6 percentage points from last year to 13.7%. Penetration of smart home products rose minimally, from 7.8% in H1 2019 to 8.7% in H1 2020. Only internet users in affluent households posted a substantially higher share, at 11.5%. Voice search experienced a rather hesitant start.

Apple’s WWDC conference didn’t feature one groundbreaking announcement, but there was renewed focus on customer privacy, interoperability between devices, as well as improved personal health for wearable users. Apple CEO Tim Cook opened and closed the keynote but made no mention of the recent trial with Epic Games, nor did he address ongoing tensions with its developer community.

Life insurers will invest in wearables and other connected devices to mine data to generate personalized insights about their customers and increase the frequency of communications. Focus on enhancing digital user experiences to attract younger demographics: Younger users are especially reluctant to buy life insurance, viewing it as unnecessary or expensive.

Wearables have obvious utility for consumers at an age when health problems proliferate. Here again, though, boomers have been slow to take them up. Moreover, wearables adoption declines with age among people within the 50-and-older population. In AARP’s polling, 22% of 50-to-59s were users, vs. 16% of 60-to-69s and 11% of those 70 and older.

For example, Biobeat supplies Amwell patients with a wearable wrist-monitor or chest-monitor, which can let providers continuously monitor vital signs like blood pressure during and after a telehealth encounter. Creating a platform capable of hosting third-party applications means Amwell can integrate future RPM partners’ tech into its telehealth services more quickly.

Spotify has spent hundreds of millions in the past couple of years beefing up its podcast offerings, and it's also integrated into people’s listening habits and devices like in-car touchscreens and smartwatches. Unless Facebook wants to match those investments by buying up the rights to exclusive podcasts, it’s hard to imagine that it will ever hold its own against Spotify.

The news: Digital musculoskeletal (MSK) therapy unicorn Hinge Health scooped up Enso, the developer of an app-based wearable that delivers electrical stimulation treatment to relax patients' muscles and is used in over 100 US medical centers like Stanford and Harvard, per Fierce Healthcare.

Fitbit doubled their return on ad spend, decreased cost-per-view, and increased average order value without the use of third-party cookies. PRESENTER. Ian Meyers is a senior product manager, identity, at LiveRamp. Ian leads product development for LiveRamp’s identity solutions in the programmatic ecosystem.

Marketers often think AR is “only going to be good when there's wearables,” said Joe Williams, immersive lead at publisher LadBible Group. “Everyone's always looking around the corner rather than embracing the here and now of what people are doing, which is missing the point completely.”.

Earlier this month, it founded Moving Health Home, a hospital-at-home coalition, with the likes of Amwell, Dispatch Health, and two major US health systems; in December 2020, it launched its own wearable, Amazon Halo; and it launched its own digital pharmacy service, Amazon Pharmacy, in November 2020 that can work in tandem with its telehealth business.

As a consumer, I’d want the OS in my car to be the same I use for other smart devices. We’ve conceded that the phone is the center of everybody's universe. Trying to wrestle the centered ecosystem away from people is going to be tough—and for it to be something as large as a vehicle seems unreasonable. But having that vehicle seamlessly connect to their ecosystem?

Consumer electronics/major appliances jumped 17.7% to rank among the leaders, on the strength of smartphones, wearables and smart-home electronics, while apparel/footwear grew by single digits (8.4%)—several points below the ecommerce channel overall.

8K TV, smart-home and smart-cities tech, wearables, and 5G. CES 2020 was packed with keynotes, events, announcements and products. Which will have the most lasting impact? Self-driving cars could have an enormous effect on how we get around.

Sam Shames, co-founder and COO of wearables startup Embr Labs, deploys SMS largely to convert abandoned carts in the lower funnel.

In 2019, the vast majority of internet users polled didn’t own a smartwatch or a smart wristband; this year, the picture is much the same. Similarly, penetration of virtual reality (VR) headsets was below 5% of survey respondents in all but a handful of countries; those included India, Mexico, Saudi Arabia, and Turkey.

Sam Shames, co-founder and COO of wearables startup Embr Labs, deploys SMS largely to convert abandoned carts in the lower funnel. SMS as a Customer Service Channel. Not all SMS messages from brands can be responded to, but many brands are embracing the conversational nature of text messages to engage with consumers.