We forecast the number of US Affirm users will hit 7.1 million this year. And in January, Affirm launched a Chrome extension and its super app, which consolidates services like its savings accounts and shopping tools in one place. These offerings can help boost customer engagement, which might increase the likelihood of spending.

Given Amazon’s massive scale—its US retail ecommerce sales are projected to hit $376.57 billion this year, per our forecasts—the partnership could create a huge jump in its payments volume. The bigger picture: US P2P mobile payment transaction value is projected to reach $983.85 billion in 2022, a 25.3% YoY increase, according to our forecasts.

It launched the standalone Google Wallet, and a new Chrome feature lets online shoppers convert their cards to virtual cards.

BNPL adoption is rising: The number of US BNPL users is expected to grow 31.4% year over year (YoY) in 2022, per our forecasts.

Ecommerce services including custom-built storefronts and product discovery tools. Access to Carrot Warehouses, microfulfillment centers that enable retailers to offer 15-minute delivery. Tools to enhance the in-store experience, including the ability to incorporate scanless shopping.

With a hard Brexit looming, 2020 will be the peak of cross-border ecommerce penetration in the UK, according to the latest forecast from eMarketer, an Insider Intelligence company. This year, 22.8 million people in the UK will have made a cross-border ecommerce purchase, representing 46.0% of internet users and 50.2% of digital buyers.

The forecast: We expect total retail sales in China will have grown by 11.0% in 2021, the strongest growth since 2017. This is an increase from our Q2 2021 projection of 6.5%. The stronger-than-expected increase in total retail sales can be attributed to brick-and-mortar growth, which rose to 8.1%. Our previous expectation was a 2.3% decrease. Dive deeper:.

Retail ecommerce in Western Europe was already growing at a healthy clip, both in aggregate and as a share of overall retail, but we now expect that the pandemic will cause overall spending to increase much faster than anticipated. Even as overall retail declines by 9.9% in the region, we estimate that ecommerce sales will jump by 16.9% this year—well up from our pre-pandemic forecast of 8.8%.

Proximity mobile payments are reshaping traditional payment methods in Latin America, providing consumers with a faster, more convenient and streamlined payment experience for their everyday purchases. This year, we forecast that 13.3% of Latin America smartphone users ages 14 and older will make at least one proximity mobile payment. That represents 33.4 million individuals or 6.7% of the region’s population.

Grocery Forecast. B2B Ecommerce Forecast. November. B2B Payments.

Our first forecast for peer-to-peer (P2P) mobile payments users in Canada shows a still-developing market with plenty of room to grow. This year, 19.7% of the country's population (or 6.0 million people) will be P2P mobile payment users. But that significantly trails the US market, where 30.6% of the population uses P2P payments.

Amazon’s two fastest-growing ecommerce categories this year will be health, personal care, and beauty as well as food and beverage.

Checks’ longtime hold on the US B2B payments space is losing ground to digital methods, according to our forecast, meaning fewer payments for businesses to manually log. The rise of two digital payment methods is making it easier for businesses to automate, as more payments coming in digitally means simpler inputs to automated systems:.

Blake Droesch is an eMarketer analyst at Insider Intelligence, covering retail and ecommerce with a focus on digital grocery and the intersection of ecommerce and digital media. Previously, Blake was a writer and editor covering the luxury lifestyle industry.

In this Meet the Analyst Webinar, Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, walked through our US holiday forecast for retail, ecommerce, and key shopping days. Watch this webinar, made possible by Criteo, and explore:. Holiday sales and growth outlook for total retail, brick-and-mortar, and ecommerce. Cyber Monday, Black Friday, and other key shopping day dynamics.

Advertisers of consumer packaged goods (CPG) in the UK will spend £2.04 billion ($2.60 billion) on digital ads in 2020, up 6.6% year over year. Any growth is good growth in the current environment, but this will represent the most modest growth across all the industries we forecast to increase spending this year.

Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.

Improving customer relationships using loyalty programs is a top priority for brands: 52% of executive marketing and ecommerce respondents plan to launch or expand their brands’ loyalty programs, per a CommerceX and CommX survey. What this means for Capital One: Extending its relationship with Kohl’s can help sustain Capital One’s volume growth.