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  • Report
     | 
    OCT 15, 2019

    Those were also the groups most likely to have accessed digital audio content. The older skew in Japan’s population and the prevalence of PCs among seniors are also shaping daily time spent with various media. Internet users spent the most time with PCs and tablets, at an average of 2 hours, 34 minutes (2:34) per day. Broadcast TV came in second with an average of 2:14.

  • Report
     | 
    OCT 15, 2019

    Younger people were also more responsive to digital audio. Broadly speaking, engagement with music, podcast and other audio content accessed online was relatively low in Taiwan in H1 2019, at 50.8%. But penetration was closer to 65% in the 16-to-24 cohort. Time spent streaming music averaged 1:04 per day, which was greater than the average time spent with video streaming per day, at 57 minutes.

  • Report
     | 
    OCT 15, 2019

    Overall, 89.3% of the online population owned an advanced handset as of H1 2019. Predictably, younger and affluent respondents registered higher ownership (93.5%). By contrast, only 72.9% of 55- to 64-year-olds had a smartphone. One might assume these oldest respondents would still own a feature phone. But this wasn’t the case.

  • Report
     | 
    OCT 15, 2019

    Similarly, digital audio consumption is on the rise, reaching 86.2% in H1 2019, and accounting for larger amounts of time spent; music streaming alone claimed an average of 1:44 per day.

  • Report
     | 
    OCT 15, 2019

    The proliferation of time-shifted and digital viewing options has helped to drive uptake of video-on-demand (VOD) to 86.3% of internet users, GlobalWebIndex found. Respondents spent a daily average of 1:02 with online TV/streaming options.

  • Report
     | 
    OCT 15, 2019

    Thailand’s internet users have embraced digital life with enthusiasm; this is reflected in record amounts of time spent on mobile, according to GlobalWebIndex. In H1 2018, smartphone penetration in Thailand was almost double that of desktop and laptop PCs and significantly ahead of other device ownership.

  • Report
     | 
    OCT 15, 2019

    Most internet users in Spain engage with a wide range of digital devices—even new options like smart-home products are seeing solid adoption. More than 97% of internet users ages 16 to 64 in Spain owned a smartphone in H1 2019, according to GlobalWebIndex. The share who owned a desktop or laptop PC was 10 percentage points lower, at 87.2%.

  • Report
     | 
    OCT 15, 2019

    Judging by the GlobalWebIndex data, most internet users in Belgium seem quite satisfied with the digital devices and services they already have, and they aren’t rushing to acquire the newest technologies. Just over 3% said they owned a virtual reality (VR) headset in H1 2019.

  • Report
     | 
    OCT 15, 2019

    Music streaming and digital audio was chiefly the preserve of younger web users. Newer digital devices and services haven’t achieved much traction. Some 22.0% of internet users polled in H1 2019 owned a TV streaming stick. But ownership of smart-home products—such as household energy monitors—was modest, at 7.8%. Just 2.5% of respondents owned a virtual reality (VR) headset.

  • Chart
     | 
    MAY 6, 2021
  • Article
     | 
    FEB 18, 2020

    Today’s kids are more digital than previous generations at the same age. But, while digital video is certainly an important part of kids’ media diet, we estimate that just over half of those ages 11 and younger (52.4%) will be digital video viewers this year. TV penetration is still much higher (close to nine in 10), although time spent is declining.

  • Audio
     | 
    APR 23, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and vice president of research Jennifer Pearson discuss the media diets of kids and teens in quarantine. They then talk about how older individuals and women are disproportionately affected by COVID-19, the video streaming platforms with the best kids content and more.

  • Article
     | 
    NOV 19, 2020

    Today marks a big milestone at Insider Intelligence: We launched our new platform, unifying our two brands (eMarketer and Business Insider Intelligence) into a single online experience and expanded our Financial Services coverage. We also just published a report that’s been long in the making--and it happens to be our very first under the new brand.

  • Audio
     | 
    OCT 24, 2019

    eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss young people: why they don't always want to be reachable, how many think their parents are addicted to their devices, why they stay on social media despite resenting it and more.

  • Audio
     | 
    NOV 17, 2020

    eMarketer principal analyst Jeremy Goldman, forecasting analyst Peter Vahle, and vice president of content studio at Insider Intelligence Paul Verna discuss Spotify's strategic positioning as a complete podcasting ecosystem. They then talk about how much time Americans spend on their phones during their lifetime, why Alexa's asking follow-up questions, and what we can expect from the new "Apple One" bundle.

  • Article
     | 
    APR 27, 2020

    Netflix added 2.31 million net new paid subscribers in the US and Canada in Q1 2020, bringing the region's total subscriber count to 69.97 million. That's growth of about 5% year over year. The company attributed stronger worldwide growth to increased media consumption during quarantines.

  • Article
     | 
    MAY 19, 2020

    More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefitting in the same way. In our latest forecast on time spent with media in the US, we expect adult social network users to log an average of 1 hour, 22 minutes (1:22) per day in 2020, up nearly 7 minutes over last year.

  • Article
     | 
    FEB 18, 2020
  • Article
     | 
    MAY 11, 2020

    Listening habits have been steadily moving online in recent years. From music streaming to podcasts, there’s been a growing appetite for digital audio. While the assumption might be that the coronavirus pandemic has increased audio streaming, the picture is less straightforward. Pure music streaming via platforms like Spotify and Pandora is being eschewed in favor of music videos.

  • Article
     | 
    JUL 22, 2020

    Other longer-term trends, including digital audio, stagnated as commuting time fell precipitously. This year, time spent with mobile video apps will gain 10 minutes, second only to social media. Overall, mobile video will gain 5 minutes, since video watched via mobile web has decreased as people continue to shift such viewing to apps or other devices.

  • Audio
     | 
    OCT 9, 2019

    eMarketer vice president of content studio Paul Verna breaks down the cutthroat streaming video service landscape, time spent with TV vs. video, Food Network’s new video subscription service and how to measure esports audiences.

  • Article
     | 
    JUN 11, 2020

    The average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019, according to our latest estimates. That's an acceleration from 2019, when it grew by 15.0% year over year.

  • Article
     | 
    APR 8, 2020

    Twitter and Facebook are reducing their ad revenue expectations for the rest of the quarter despite having large traffic increases, a pattern being repeated across digital publishers. The New York Times predicted a drop in ad revenues “in the mid-teens.”

  • Audio
     | 
    MAY 8, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle discuss Spotify listening behavior, the screen time battle, a new NFL/Amazon deal, movies leapfrogging the cinema, out-of-home advertising in a COVID-19 world, where in America it's illegal to have a mobile phone and more.

  • Video
     | 
    APR 22, 2020

    eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video, including the role of connected TVs and smartphones.