Report
| MAR 28, 2022
This includes TV networks, social media platforms, retailers, connected TV (CTV) content aggregators, smart TV manufacturers, video and audio streaming services, game and mobile app developers, and news organizations. Marketers: Companies that buy programmatic ads fit this description.
Report
| MAR 12, 2020
There were considerable gaps in smartphone adoption between users in each language favoring Anglophones, at 90.0% vs. 84.4%. Smart TV ownership was also higher among Anglophones (42.1% vs. 35.3%), as was ereader adoption (15.3% vs. 8.4%).
Report
| JUL 29, 2021
The eMarketer definition for B2B display includes banner, rich media, custom content sponsorships, videos, webinars, all social media advertising, including LinkedIn and Facebook, connected TV (CTV), and audio. US B2Bs will spend $5.09 billion on display advertising in 2021, up 32.6% from 2020 when $3.84 billion was allocated to this format, according to our first-ever estimate for this breakout.
Report
| MAR 5, 2020
Our latest forecasts anticipate 111.5 million US smart hearable users this year (excluding medical devices), representing more than one-third of the population. We expect this number to grow to 149.8 million users (44.1% of the population) by 2023.
Report
| FEB 24, 2021
Political Ad Dollars Shift Toward Connected TV and OTT. There’s no doubt that CTV and OTT were the big trends for political advertising in 2020. “We saw a ton of investment in the CTV space, both programmatically and through reserved buys with premium CTV providers,” Briscoe said of Centro’s demand-side platform (DSP).
Report
| JUN 4, 2020
These numbers are even more significant when focusing solely on Facebook users. Between 2016 and 2019, user time on the Facebook platform fell roughly 4 minutes across mobile platforms (not just mobile). In 2020, we expect Facebook to gain a minute to reach 34 minutes for the average US user—and 28 minutes across mobile.
Report
| JUN 8, 2022
This year, expect Amazon to feature premium series like “The Lord of the Rings: The Rings of Power,” and lean into its line of Fire TV Omni smart TVs, which include Alexa. Advertising. Amazon’s recent foray into smart TVs also serves to accelerate the company’s growing connected TV (CTV) advertising ambitions.
Report
| MAY 31, 2022
For context, that’s about how much we had predicted in our inaugural forecast would be spent on total CTV advertising in 2019. The CTV ad market has grown so much that this year’s upfront spending alone will mirror what was spent on CTV in its entirety three years ago.
Report
| DEC 17, 2021
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
Article
| MAY 6, 2020
Connected TV, however, could take advertiser attention away from traditional TV. Before the pandemic, political campaigns were already experimenting with connected TV advertising, and the rise in streaming video service use due to the coronavirus pandemic could accelerate this trend.
Report
| NOV 13, 2020
The pandemic led to lower TV ad spend and increased connected TV viewing this year. The shift in TV viewing means TV audience measurement gaps must be addressed to keep pace with how, what, and where consumers are watching TV.
Article
| FEB 6, 2020
Although a few advertisers create versions of their advertising for different segments of users, for the most part, the targeting is using general data, including metropolitan statistical area. As competition for advertisers grows fiercer, many of the small to medium-sized publishers have established partnerships that let them sell ads via programmatic direct.
Report
| AUG 12, 2020
Connected TV (CTV) advertising includes digital advertising that appears on CTV devices. Examples include display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising.
Article
| NOV 8, 2021
ICYMI: Apple devices running iOS 14.5 or later versions require apps to obtain permission from users before tracking their activity. Users must consent to being monitored for advertising purposes—and many aren’t opting in.
Chart
| APR 28, 2021
Chart
| APR 28, 2021
Report
| JAN 14, 2021
For instance, consumers can now pay with credit cards and PayPal via their LG Smart TVs by setting up an LG TV account and inputting their payment information once. And Cadillac has integrated Apple’s Siri voice assistant into several of its car models to allow users to make voice payments on the go. Lending.
Report
| FEB 2, 2021
Gen Xers have taken a hit from the pandemic. But in midcareer and with bigger-than-average households, they remain too important a cohort for marketers to ignore. Thus, it’s essential see how their finances, shopping behavior, and digital usage shape up amid the pandemic.
Chart
| MAR 31, 2021
Article
| JUL 14, 2020
Users in Canada ages 18 and older will spend 5:00 daily watching TV and digital video this year, 65% of which is TV. On average, daily digital video and TV minutes together will increase by 23 minutes in 2020, a result of COVID-19. Before the pandemic, digital video was directly displacing TV minutes. We have revised our daily digital video estimate for 2020 to 1:46 from our previous estimate of 1:36.
Chart
| MAR 30, 2021
Report
| MAY 14, 2020
Advertisers can also reach those audiences using ACR data from smart TV makers for a more granular picture of what else Netflix, Disney+, Prime Video and HBO Now viewers are watching. Advertisers may find that certain individuals who watch a lot of a given ad-free service also spend a lot of time on a separate ad-supported service. The advertiser can then target that user on a service with ads.
Chart
| APR 22, 2021
Report
| SEP 22, 2020
Addressable advertising is the default for digital—but users are getting harder to identify thanks to governments and platform controllers stepping in. Read on to learn how advertisers and their partners are hoping to continue tracking users and measuring the results of digital advertising.
Report
| JAN 15, 2020
US Facebook Users Will Make Up Less than 10% of the Worldwide User Base. As we expected, the US is home to fewer than one in 10 Facebook users (9.9% as of the end of 2019). By the end of 2020, the US percentage will drop to 9.6%, and by 2023 will be at 9.1%.