Among various digital media types, 55% of US digital media professionals surveyed by Integral Ad Science (IAS) in October 2020 said they thought social media was most likely to experience brand risk incidents in the next 12 months—second only to programmatic advertising, cited by 56% of respondents.
Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.