It’s why even to this day, mcommerce has a significant monetization gap—accounting for 79.6% of digital shopping time in Q1 2020 but only 32.3% of ecommerce sales, according to Comscore. Mobile retail apps have recently gotten better at reducing friction, by optimizing load times, streamlining checkouts, adding easy payment options, and incorporating other useful features.
Not only are mobile buyers more likely than average consumers to conduct other activities via smartphones, mcommerce can be a precursor to making mobile payments as it helps raise consumer comfort and experience with making mobile transactions.
5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.
Food and grocery delivery will likely remain elevated as the distribution networks become more optimized by necessity, and mobile commerce will capture a higher percentage of total retail. Health tracking via phones may become more widespread, while esports and gaming may hook new customers.