JUL 16, 2020
They realize that when it comes to loyalty and new customer acquisition, carrying on a meaningful conversation is equally important as performance marketing.”—Jason Roussos, Senior Vice President of Strategy, Adlucent. “We’ve used social listening in the past two months to report all the way to top management, to our CEO.
JUL 20, 2021
Definition Note: An influencer is an individual who can sway the brand preferences, buying decisions, and loyalty of a broader population, regardless of follower count. Examples include celebrities, public figures, YouTube/Instagram/TikTok creators, and subject matter thought leaders/experts.
JUN 3, 2021
Growth is set to continue post-pandemic, as providers build out their suites of services to improve customer user experience, tap into new demographics, and boost loyalty. Proximity Mobile Payment Users.
AUG 4, 2021
JUL 8, 2021
Fear of frozen funds may also deter some of Chime’s existing customers from using the neobank as their primary bank, which would deprive the company of opportunities for building loyalty and engagement. ProPublica’s investigative article marks the second public relations black eye that Chime received this year.
MAY 3, 2021
How Proactiv approaches onboarding and loyalty emails, including automation triggers and optimal content for each stage. Presenters. Cynthia Price is vice president of marketing at Litmus. Her team grows and supports the Litmus and email community through content marketing, demand generation, and events.
AUG 19, 2020
We remain confident that focusing on restaurant supply and diner loyalty will enable us to keep growing in a sustainable and profitable manner.". Meanwhile, Uber said in its Q2 2020 earnings release on August 6 that more restaurants, including Baskin Robbins, Chopt Creative Salad and A&W Restaurants, have joined its Eats platform.
JUL 6, 2021
It’s important for healthcare providers to meet patients’ expectations considering today’s healthcare consumer opts for convenience over loyalty. About 82% of consumers want to make all their healthcare payments in one place, and 85% of consumers say they prefer an electronic payment method for their medical bills—yet most providers still send out paper bills.
JUN 3, 2021
Meanwhile, Estée Lauder’s virtual tools, including iMatch Virtual Shade Expert, launched in December 2019 across a number of its brands, drove a conversion rate two-and-a-half times higher than usual, not to mention increased customer loyalty. In fact, virtual try-ons doubled Estée Lauder’s total number of sessions between Q1 and Q2 of the 2021 fiscal year. Why It’s Important.
SEP 17, 2020
In the telecom industry, competition is fierce and brand loyalty is notoriously low. The major US telecoms are in constant battle for market share, which keeps the ad spending floodgates open. The rise of 5G and the merger between Sprint and T-Mobile will only intensify this dynamic.
FEB 26, 2021
There’s been a direct correlation between podcasts increasing their content output, in response to popular demand, and improved subscriber loyalty. As a result, brands like Spotify are investing heavily.”. Unsurprisingly, Spotify has seen similar growth. Spotify Listeners. Theme: Expand. Spotify is one of the major platforms driving growth in UK digital audio listeners.
MAY 4, 2021
For example, customers who experience hiccups in their digital interactions with insurers tend to show less loyalty toward their insurance providers, per a recent Bain & Company analysis—which makes digital health benefits solutions more attractive. As the cost of providing healthcare benefits skyrockets, health benefits solutions will become attractive partners:.
APR 1, 2021
DriveWealth already lets global brands add investing options to loyalty rewards toolkits, like topping every customer credit card swipe with fractional shares of their stock: “Customers can invest in a fee-based portfolio based on their broader consumption behavior, such as earning stock back from spending money at Starbucks or on Amazon,” CEO Bob Cortright said in an interview with Insider Intelligence
JUN 28, 2021
Letting users change their friends list visibility and manage how they’re viewed in other users’ friends lists can increase customer security and loyalty. It can also help Venmo avoid future complaints and controversies—like when President Biden’s personal Venmo account and accompanying friends list were discovered by reporters.
MAY 11, 2021
“TikTok has incredibly strong engagement and loyalty among Gen Z. The members of this generation are using it not only to be entertained, but also increasingly to learn about and discuss weightier issues such as climate change, politics, and news,” Williamson said. “Other social platforms also offer such content, but TikTok’s unique video style and aesthetic is strongly appealing to young people.”.
JUN 1, 2021
Per our exclusive survey data, digital trust—the confidence that consumers place in their banks’ digital channels—correlates with higher levels of customer satisfaction, engagement, and brand loyalty.
FEB 20, 2020
As families continue to redefine how they research, browse and buy products, understanding the loyalty and utility kids have for their preferred platform is integral to understanding them as budding consumers.
MAY 25, 2021
This might help build customer loyalty and let the firms stake a claim in the crypto market. Providers not yet in the space may want to join sooner rather than later to keep up with consumer interests. Demand for cryptocurrencies will likely inform business decisions for payment providers not yet operating in the space, especially as more major players step in.
MAY 19, 2021
But as people begin to shop in stores regularly again, Walmart can try to build consumer loyalty by offering convenient grocery and general shopping options with both its existing digital experiences and its massive store network, possibly making it more appealing than ecommerce-focused firms and helping it build up its grocery and overall ecommerce market share.
APR 21, 2021
A US banking market where account opening and switching is fast and easy could come to resemble the UK, where customer loyalty is harder to secure. In the UK, consumers can use the free Current Account Switch Service, which simplifies switching personal or business bank accounts to new providers.
JAN 14, 2021
Somewhat less important were brand-oriented goals like improving reputation (57%) or customer loyalty (47%).
APR 14, 2021
The change in approach by larger banks could engender increased loyalty and engagement as overdraft charges move from being a crippling consequence to a rare mistake. Products like PNC’s could weaken US neobanks’ position as fee-free alternatives to incumbents, but they shouldn’t just stop at overdraft solutions.
APR 13, 2021
Traditionally, the types of publishers in the affiliate channel have been coupon, cash-back, loyalty, price comparison, and review sites. But that’s changed as more high-quality content publishers—such as traditional publisher brands under Meredith Corporation, Hearst Corporation, and Condé Nast, and digital media publishers like BuzzFeed and Vox Media—have entered the space.
MAY 10, 2021
New initiatives like Bitcoin rewards on Cash Card purchases and the integration of Square Loyalty—Square’s point-of-sale rewards program—into Cash App most likely led users to open the app more often. Cash App users drummed up higher transaction inflows. Dorsey also noted that Cash App inflows in March increased 55% month-over-month.
DEC 9, 2019
How to adjust your business objective to create customer loyalty as the attention economy shifts to the emotion economy. Click here to download the report. Featured Guest. Michael Trapani is the director of marketing at Acoustic. His responsibilities include overseeing brand, demand generation, product marketing, content, events and thought leadership initiatives.