An industry breakdown found that travel and remote work policies varied across sectors: Within advertising, 63% noted a change in procedures, 59% in accounting, 51% in consulting and 46% in law. (Note that this survey was conducted via the Fishbowl app on March 11 and 12, 2020.

Digital retailers bristle at the mere mention of the term “serial returner.” Many have put policies in place to block this apparent scourge. But there’s a difference between someone who consciously games the digital retailing system for their own insidious gain and a strong brand advocate who just wants to try multiple items and buy.

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

Remember that a big part of account-based advertising relies on reverse IP address detection, which works at the corporate level to target an in-office environment. With workers at home and/or using a VPN, this tactic needs to be refined. For B2Bs that are actively using this technology to target accounts through ads, talk to your vendor and determine what solutions can be used to work around this.

Support of this kind could well be a game-changer for retailers of all sizes, especially if other European countries follow France’s lead. In Germany, the country’s main retailers are also doing their utmost to maintain audience, shopper approval, and market share—with some success.

Parents’ need for more ways to entertain kids in the home has driven sales of toys and board games all year and will grow only more important as US consumers settle in for a long winter. Add to that the wave of new hobby formation among adults during the pandemic and you have plenty to push the category higher.

Companies investing in personalized email tend to receive a higher upside than if they spent those funds on ads.

The campaign used paid and organic content on Instagram and Pinterest, which included Stories, GIFs, games, stickers and recipes for cooking trends like whipped coffee and homemade pasta. It also used email marketing and user-generated content, as well as influencer partnerships and public relations managed by PR firm MSL.

WeChat’s successful Mini Programs are proving to be a game changer for this category, even as China is evolving the very definition of social commerce. WHAT’S IN THIS REPORT? This report features our latest forecasts for retail sales, retail ecommerce, social commerce, mcommerce, digital buyers and the top ecommerce sites in China.

A July survey by SuperAwesome among 4-to-16s and their parents got evidence of this, with one-third of kids saying they were using in-game chat “to keep in touch with friends.” Two-thirds reported having started playing a multiplayer game with friends during the lockdown. The Roblox survey of teens also noted this social aspect.