The rise of connected TV (CTV) and decline of linear TV mean advertisers will purchase more upper-funnel advertising and use data to target, measure, and optimize buys. A major driver of that is the increase in the programmatic accessibility of CTV inventory, some of which is owned and operated directly by Amazon.

Several factors unique to China drive this robust digital video viewership: better content selection on OTT services than on cable TV, the population’s mobile-first mindset, and high rates of smart TV adoption.

Although TikTok has moved into ecommerce, enabling users to click on product links in branded videos, it allows for indirect purchases only. TikTok’s partnership with Shopify facilitates this feature, with the product links bringing users to merchants’ websites. Ottawa-based Shopify is instrumental in enabling full-checkout social commerce.

Although a growing percentage of ad spending around TV content is happening through addressable, programmatic, and connected TV channels, making advertising more accountable, holistic campaign metrics that cut across the linear and digital domains remain elusive.

Connected TV (CTV) is driving the increase in the “other” category and could take the lion’s share of video-based commerce. Connected cars and smart home devices could also become commerce portals. It’s possible that more rapid adoption could negatively influence mobile growth.

And while boomers typically lag in digital technology adoption compared with younger generations––preferring to only adopt digital tools that are clearly useful––the desire for interaction during the pandemic has motivated their increased digital usage, according to eMarketer principal analyst at Insider Intelligence Mark Dolliver. Read More:.

The real prize for retailers is in brand budgets, and recent advancements by Amazon, Walmart, and others into display, video, and connected TV (CTV) suggest retail media is ready to move up the funnel. CTV advertising will be the killer use case for retail media that finally unlocks brand dollars.

The popularity of digital advertising via connected TVs (CTVs), for instance, has created something of a counterweight to mobile’s continuing share grab in places like North America. Ad-supported video-on-demand (AVOD) services and app-based digital video viewing via CTVs have not taken off in China as much as they have in the US. If this situation starts to change, we will reassess our forecast.

TV Everywhere (TVE): A streaming service operated by a TV, cable, or satellite network—or by an MVPD—that requires users to authenticate their pay TV subscriptions in order to access the content.

Article: Roku’s upfront commitments soar as more advertisers pivot to CTV.

In 2020, the number of monthly subscription OTT service users in Latin America rose by 27.5% year over year to 117.2 million, according to our estimates. This impressive growth has naturally intensified competition among international and local streamers alike.

Advertisers are increasing their upfront commitments, particularly for connected TV.

However, the biggest increases in digital video time spent are in the "other connected devices" category, which includes connected TV (CTV). Despite steadily increasing time spent on mobile video, mobile’s share of digital video viewing will drop from 35.0% in 2020 to 33.6% in 2023—with all of that lost share (and then some) going to CTV.

Hulu has been discounted for Spotify users. New streaming services are just making this tactic more universal. Streaming providers are operating at a loss when they give their service away for next to nothing. They do so because they realize this is a critical time to gain audiences.

New IPTV set top boxes from Rogers and Shaw now make the Vevo app available to almost 7 million connected TV (CTV) viewers in Canada monthly. Gen Z is a big part of Vevo’s audience. The company reports that more than 2 million viewers aged 18 to 24 watch Vevo monthly in Canada, equal to 73% of the population in that age range. If teens were included, that number would be significantly higher.

Connected TV (CTV) ads. CTV video’s share of US video ad spend will grow from 23.1% in 2021 to 30.3% in 2026, making it one of the fastest-growing ad channels. Insurers will also prioritize spending on CTV to reach noncable TV subscribers, especially as non-cookie-based ad targeting with CTV takes off. OTT video ads.

Ad spending held up relatively well in this area—in large part because a lot of in-game advertising comes from other games or user acquisition-oriented advertisers with apps in different verticals like food delivery or ride-hailing. Ad sellers reported a glut of impressions from more users playing more sessions, leading to lower prices for ads and therefore a virtuous cycle for user acquisition.

This report examines key takeaways from our most recent forecasts for US virtual reality (VR) and augmented reality (AR) users.

The mobile ad market has become as big as TV, connected TV (CTV), desktop/laptop, radio, out-of-home, newspapers, and magazines combined. And mobile is set to claim still more share in future years. Google and Meta still reign supreme, even as more and more globally significant digital ad players emerge.

This report provides our latest forecasts for VR and AR users in the US and examines some market dynamics affecting the maturation of immersive technologies.

Connected TV (CTV) is a unique, emerging ad medium that blends the best of both worlds and scales up to cast a wider net. “When brands can’t scale on Facebook, they go to linear TV and OTT,” said Sara Livingston, head of customer solutions at Rockerbox.

This includes TV networks, social media platforms, retailers, connected TV (CTV) content aggregators, smart TV manufacturers, video and audio streaming services, game and mobile app developers, and news organizations. Marketers: Companies that buy programmatic ads fit this description.

There were considerable gaps in smartphone adoption between users in each language favoring Anglophones, at 90.0% vs. 84.4%. Smart TV ownership was also higher among Anglophones (42.1% vs. 35.3%), as was ereader adoption (15.3% vs. 8.4%).