MAY 17, 2019
Connected TV refers to a device— rather than a service—making it a subset of OTT by these definitions. We forecast that 57.2% of the US population will be connected TV users this year. IAB’s study shows how marketers use OTT and connected TV interchangeably. Similar to how marketers are split in their definitions of the term “in-housing,” the meaning that marketers assign to OTT varies considerably.
JUL 23, 2020
eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss why Netflix's second act matters more than its first. They then talk about accessing live content on connected TV, the strategy of Apple TV+ and how many people will want NBCUniversal's Peacock now that it's available to everyone.
NOV 20, 2019
eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss why defining political ads is difficult but important. They also consider whether political ads really work. They then talk about connected TV growth, issues with Facebook's Ads Manager and Google search manipulation concerns.
MAY 10, 2019
We forecast that 157.3 million US adults will use Netflix at least once per month in 2019, up 6.6% year over year.
JUN 11, 2020
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NOV 25, 2019
US advertisers will pump more than $57 billion into programmatic display advertising this year, and more than half of that investment will go to digital display ads on social networks.
DEC 1, 2020
Business Insider Intelligence senior research analyst Audrey Schomer, eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom, and vice president of content studio at Insider Intelligence Paul Verna discuss TV: How are sports audiences changing, and how does that affect pay TV? They then talk about T-Mobile's new skinny TV bundle, Roku's Q3 earnings, and live TV streaming prices.
APR 22, 2019
With connected TV adoption rising, advertisers are keen to access an increasingly sizable audience on a sizable screen. In fact, many connected TV ad buyers may pay north of $20 CPMs to do so, according to a new digital ad pricing statpack that eMarketer will be releasing April 10.
MAY 3, 2019
US marketers will spend $29.24 billion on programmatic video this year, which accounts for 49.2% of all US programmatic digital display ad spending. For the next few years, we expect the portion of programmatic spend that goes to video to remain steady.
OCT 14, 2019
As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In our latest report on US video, we forecast that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9% from 2018.
AUG 23, 2019
eMarketer forecasting analyst Eric Haggstrom explores why we lowered our outlook for streaming services in the US and the impact of price increases on DirecTV Now, YouTube TV and Hulu with Live TV.
AUG 6, 2020
With mobile accounting for more than two-thirds of US digital ad spending, the pandemic's economic effects didn’t spare mobile ad spend. Still, the format is faring slightly better than most other media and will eke out growth in 2020.
OCT 1, 2019
eMarketer forecasting analyst Eric Haggstrom compares our forecasts of Amazon Fire TV and Roku users in the US.
JUL 26, 2019
eMarketer senior forecasting director Monica Peart shares our adjusted numbers for Hulu viewership in the US and the reasons why we anticipate continued growth this year and next. Watch now.
JUL 22, 2019
eMarketer senior forecasting director Monica Peart discusses our usage numbers for Netflix in the US and the anticipated arrival of new subscription OTT services. Watch now.
APR 22, 2020
eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with digital video, including the role of connected TVs and smartphones.
NOV 19, 2020
Which US forecast shifted the most in absolute terms? Overall retail ecommerce sales: The forecast shifted up by $119.62 billion, now reaching $794.50 billion in 2020 instead of $674.88 billion as originally forecasted prior to the pandemic. Which digital services will see the most unexpected increases in US users?
NOV 18, 2020
David Cohen, CEO of the Interactive Advertising Bureau (IAB) joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss how digital advertising is adapting to changing times, including the growth of the connected TV ecosystem, developments in privacy regulation, the quest for marketing attribution, and the need for identity resolution in a post-cookie world.
NOV 17, 2020
A little over a year since its debut in the United States, Canada, and the Netherlands, Disney+ is now officially available to consumers in Latin America. Subscribers to the platform will be able to enjoy unlimited access to the company’s vast array of content from Disney, Pixar, Marvel, Star Wars, National Geographic, Fox, and more.
NOV 16, 2020
A major challenge in measuring connected TV (CTV) audiences is that most of the time
people spend streaming happens devoid of advertising.
MAY 14, 2019
Another growth area is connected TV advertising, which includes ads served to TV sets via the internet, be it via a smart TV or another device such as a Blu-ray player, game console or set-top box, such as Roku or Google Chromecast. We predict that 57.2% of the US population will watch connected TV in 2019, up from 51.7% in 2017.
NOV 12, 2020
One thorny problem with connected TV (CTV) advertising is that the growing number of
ad dollars spent on CTV has attracted fraudsters. How big is this problem? It depends who you ask.
NOV 9, 2020
eMarketer forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Nicole Perrin discuss Google's (and YouTube's) latest earnings. They then talk about how much of a concern ad fraud is within connected TV advertising, the implications of the California Privacy Rights Act, and how people interpret emotionally infused ads.
APR 25, 2019
According to polling by programmatic platform OpenX, 30% of US adults now watch over-the-top (OTT) video in the bathroom. The same number of respondents were as likely to watch OTT video in the bathroom while on vacation, but more likely than they were to (admit to) watch at their desk at work.
DEC 2, 2019
Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.