OCT 12, 2020
The mass consolidation of media companies in recent years, on top of the rollout of streaming platforms and other digital properties, has made it easier for media and entertainment advertisers to reach larger audiences on digital without having to spend as much as their counterparts in other industries.
DEC 21, 2020
Snapchat will see global user numbers rise by 16.1%, partly as a result of new features and partly as a consequence of TikTok’s troubles, especially in India, where TikTok is now banned. Growth is also coming from a much smaller base than Instagram’s.
FEB 8, 2021
On TikTok, we’ve tested some meme-like content, using in-app text to make it feel more native to that channel. How do you measure the effectiveness of your meme strategy? Post engagement is how we measure its effectiveness at a high level, including shares, which are visible in our reporting.
DEC 7, 2020
Digital trends to track in 2021—Big Tech's (non)break-up, the future of TikTok, first-party data in a cookieless world, the rise of retail media, and more! An eMarketer viewpoint on what each trend means for marketers and why. Plus! Bill Stratton, head of the media and advertising vertical at Snowflake joins the conversation. PRESENTERS.
JUN 4, 2020
eMarketer principal analysts Mark Dolliver, Nicole Perrin and Debra Aho Williamson at Insider Intelligence discuss what a new executive order could mean for user-generated content. They then talk about why The Wall Street Journal is doing well, publisher expectations for Q2 and Facebook's latest TikTok-like music making app Collab.
JAN 2, 2020
With the exception of Alibaba, China’s largest digital giants, including ByteDance, Baidu and Tencent, have entered the short-video space—the clear winners as of June 2019 were ByteDance’s Douyin (international version of TikTok) and Kuaishou, according to data from QuestMobile.
JUL 16, 2020
Another longer-term winner from the pandemic may be TikTok. “I have clients who never talked about TikTok. But because everybody's on TikTok, we're on calls talking about it because the coronavirus slowdown afforded people the time to explore the platform,” Walton Isaacson’s Thompson said.
APR 29, 2021
Live sports prop up TV viewership and ad spending: There’s a nationwide audience for the NBA’s Toronto Raptors and the MLB’s Toronto Blue Jays. Meanwhile, the NHL’s seven Canadian franchises draw committed regional TV audiences. Sports viewers have helped TV maintain staple investments for national brand campaigns.
DEC 3, 2019
It makes sense that you would pay a slightly higher premium for longer-form content that requires more time, from both the influencer and their audience. YouTube was the original platform for video creators, but some are speculating that it will soon face competition from the likes of TikTok and other emerging platforms. What’s your take on this?
JAN 14, 2021
FIs, meanwhile, stand to gain from more cost-efficient distribution to a wider audience, virtually nonexistent marketing costs if partnering with a well-known consumer brand, and access to troves of customer data with which to better personalize their products and services.
DEC 12, 2019
Yet the social networking audience will continue growing by tens of millions each year and reach 2.00 billion in 2022 when more than 83% of all internet users will use social media. China and India Have the Largest Populations of Social Network Users. China boasts the largest number of social network users worldwide.
MAR 8, 2021
Today, nearly all of the popular platforms, including Instagram, TikTok and others, have expanded shopping or buying capabilities—creating new possibilities for commerce marketing. But where will social commerce stand when many of the pandemic-related conditions that spurred its growth (hopefully) start to subside?
DEC 12, 2019
The 14.4 million monthly active Snapchat users in India pales in comparison to TikTok’s 120 million as of June 2019, according to data provided by TikTok to the Indian publication Economic Times. Latin America.
APR 20, 2020
And leading digital platforms—including short-form video apps Kuaishou and Douyin (known as TikTok internationally)—have been rapidly automating their ad-selling processes. Both platforms saw a surge in time spent during the pandemic, as quarantined audiences in China leaned on them for entertainment.
JUN 5, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Andrew Lipsman at Insider Intelligence discuss what reopening retail will look like, what people feel when they multitask, a TikTok competitor that pays you to watch videos, good deeds during the coronavirus, the most popular payment methods, Queen Elizabeth's first job and more.
OCT 15, 2020
MAR 5, 2020
Still, several major vendors and sponsors have pulled out including TikTok, Amazon, Vevo and Twitter. For the organizers, sponsors and attendees of these events, these disruptions represent potential business losses down the road. The potential awareness usually garnered through speaking opportunities and media exposure cannot be regained.
JUN 10, 2020
For instance, both new and legacy social and ecommerce platforms are scrambling to accommodate the new trend of live streaming commerce videos (“live commerce”), wherein retailers and key opinion leaders (KOLs)—China’s term for influencers—interact with their audiences directly via video, and products are on sale in real time.
JUL 15, 2020
When we are looking to create marketing plans for our clients, it's important to know all of the ways in which the same audience is talking.”. Image Recognition. In the past, social listening was primarily about gathering and analyzing written text.
JUN 12, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss polarization on Facebook, whether kids spend more time on TikTok or YouTube, how much people trust influencers, Facebook trying to make TV social, out-of-home advertising in Q1, podcast ad skipping, pyramids where they shouldn't be and more.
NOV 21, 2019
Advertisers gravitate to BAT properties—like they do to Facebook and Google in other regions—for scale, rich audience insights and targeting capabilities.
MAR 28, 2019
AI can help identify the ideal target audience, generate more nuanced customer segmentation, as well as suggest potential audiences that may exhibit similar behavior. The technology also could help bypass the inherent biases of human marketers.
JUN 9, 2020
eMarketer principal analysts at Insider Intelligence Mark Dolliver and Debra Aho Williamson discuss whether TikTok has a future and what that might look like. They then talk about Instagram's new music-based augmented reality feature, how much the influencer market might take a hit and a new revenue-sharing agreement with Instagram creators.
OCT 29, 2020
Universal, or close-to-universal access for broadband, is important to marketers for the obvious reason that it provides a larger audience with a better customer experience. Streaming video, for instance, can’t reach consumers without affordable broadband options. Many forms of digital advertising work only when a consumer has broadband.
NOV 11, 2020
“Benchmarks on a generalized basis are useless in the sense that I’m a B2B company, I’ve got a particular target audience, and I need to have my own benchmarks,” said Drew Neisser, founder and CEO of B2B marketing agency Renegade. “If I’m a well-known brand, my benchmarks are going to be very different than an unknown brand’s.