For example, providing policyholders with complementary features and tools through wearables and mobile apps that track and reward healthy behaviors for discounts will likely appeal to a broader array of consumers. Expedited claims payouts to address trust gap: UK policyholders lack trust in their providers, partly because customers perceive the claims payout process as slow.

The emphasis on flexibility extends to rewards programs, and many travel brands—along with credit card companies that offer travel rewards cards—have already implemented new measures for their members. American Airlines, for example, allows frequent flyers to change or cancel flights booked with miles without reinstatement fees and has extended the time period to earn miles to qualify for status.

When a July 2019 CrowdTwist survey asked US internet users to say what kinds of rewards they find most appealing, the top answers were “discounts” (cited by 88%) and “free products” (65%). And the offer of a bargain can nail down a purchase online.

Only 19% of respondents call cash-back reward activation "extremely valuable.". The ability to customize an app's display lets users personalize its interface to meet individual preferences, creating a better user experience that could translate to higher engagement.

In fact, some are already reaping rewards from these changes in viewing patterns. For the first time, we broke out CTV ad revenues for YouTube, Roku, and Hulu. On a gross basis, YouTube will be the largest US CTV ad seller this year with $2.89 billion in gross CTV ad revenues. On a net basis, YouTube will make $1.50 billion in CTV ad revenues in 2020.

Marketers that design for accessibility are more likely to attract people who value and reward diversity and inclusion.

Reward rather than penalize. “Scores shouldn’t be punitive,” Liesl Chang of Atomic Returns told Insider Intelligence. Key Takeaways. Early applications of consumer scoring and predictive analytics across industries include customer lifetime value, segmentation and modeling, risk assessment, fraud detection, and even tenant and hiring screening.

Fraud is all about opportunity, and as money has flowed from marketers to influencers it’s unquestionably been a chance for fraudsters to reap rewards. How big influencer fraud is, however, is very much an open question. For one thing, we don’t have reliable estimates of spending on influencer marketing.

In that regard, Guadagno offers up a perfect example of a missed opportunity: an auto-generated quarterly statement email he received from a leading travel rewards program, telling him he received zero points in the past quarter, when most business travel had halted. He estimated over nine in 10 of the program’s customers received zero points last quarter.

Sellers need to lay the groundwork for a successful Prime Day and holiday period while delicately balancing risk and reward. One way to manage these factors is to closely monitor developments before, during, and after the event and adapt their strategies on the fly.

That makes playing politics a gamble—and for many, the risk still may not be worth the potential reward. Brands considering incorporating politics into their messaging on social media should keep the following in mind:. Audience demographics. Younger audiences are more receptive than older generations to political messaging from brands.

“Brands that are investing in expanding their marketplace strategy across Europe could reap the rewards post-Brexit. Our experience tells us that businesses with a well thought out multichannel strategy to engage consumers on their preferred marketplace from discovery to purchase are better equipped to disrupt and thrive.”—Andrea Snagg, Marketing Director for EMEA and Australia, ChannelAdvisor.

The effort to reward is a lot different.”. When filming ads for other venues, such as TV or streaming video, consider the ways that creative can be used in stories. But keep in mind the platforms’ recommendations. Snapchat tells advertisers to create Story ads that have sound on, something that is “a departure from how other platforms recommend their creative best practices,” Snap’s Miller said.