Search Results for programmatic advertising | Insider Intelligence

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AUG 3, 2020
Ways in Which Brand Marketers Worldwide Execute In-House Programmatic Buying, by Region/Country, Q1 2020 (% of respondents in each group)
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AUG 3, 2020
Top 3 Objectives of Brand Marketers Worldwide for Current and Past Programmatic In-House Initiatives, by Region/Country, Q1 2020 (% of respondents in each group)
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MAY 19, 2021
How Do US Brands and Agencies Split Their Programmatic Video Inventory Purchases? (% of respondents, May 2021)
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MAY 19, 2021
Preferred Approaches to Programmatic Buying According to US Brands and Agencies, May 2021 (% of respondents)
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MAY 19, 2021
Preferred Pricing Model When Buying Programmatic Video Inventory According to US Brands and Agencies, May 2021 (% of respondents)
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MAY 19, 2021
What Steps Are US Brands and Agencies Taking to Adapt for Their Programmatic Efforts for a Post-Cookies Future? (% of respondents, May 2021)
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MAY 19, 2021
Amount of Their Programmatic Budget that Is Allocated to Managed vs. Self-Serve Partnerships/Platforms According to US Brands and Agencies, May 2021 (% of respondents)
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MAY 19, 2021
Current vs. Future* Monthly Allocation of Their Programmatic Budget According to US Brands and Agencies, by Channel, May 2021 (% of respondents in each group)
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MAY 19, 2021
Platforms that Are Driving Their Programmatic Efforts According to US Brands and Agencies, May 2021 (% of respondents)
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MAY 5, 2020
Direct vs. Programmatic Ad Inventory Allocation According to US Publishers, 2019 & 2020 (% of respondents)
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DEC 18, 2020
Who Do US Programmatic Buyers Believe Has the Responsibility to Figure Out Alternatives to Third-Party Cookies? (% of respondents, Aug 2020)
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JAN 14, 2021
Percent of Total Digital Ad Inventory Sold Programmatically vs. Direct According to US Publishers, H2 2019-H2 2020 (% of total)
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JAN 22, 2020
Leading Programmatic Ad Challenges According to US Digital Media Professionals, 2020 (% of respondents)
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OCT 6, 2020
What Do US B2B Marketing Professionals Think Will Be the Trending Marketing Topics in 2021? (% of respondents, Sep 2020)
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DEC 8, 2020
Media Types Most Vulnerable to Ad Fraud in the Next 12 Months According to US Digital Media Professionals, Oct 2020 (% of respondents)
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DEC 8, 2020
Media Types Most Vulnerable to Brand Risk Incidents in the Next 12 Months According to US Digital Media Professionals, Oct 2020 (% of respondents)
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MAY 6, 2020
Programmatic Technologies Used by Agencies and Brand Marketers in Canada, UK and US, April 2020 (% of respondents)
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AUG 12, 2020
Who Benefits from the Pause in Facebook Ad Spending According to US Agencies and Brand Marketers? (% of respondents, July 2020)
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MAY 5, 2020
Supply-Side Platforms (SSPs) Used by US Publishers, by Publisher Size, Feb 2020 (% of respondents in each group)
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MAY 5, 2020
Which Supply-Side Platform Do US Publishers Consider to Be Their Top/Most Preferred Provider? (% of respondents, Feb 2020)
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JUN 5, 2020
US Agencies and Brand Marketers Who Plan to Invest the Same Amount on Select Platforms/Tactics Post-Coronavirus, May 2020 (% of respondents in each group)
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JUN 23, 2020
Allocation of US Google Ad Manager Programmatic Ad Fees, 2019 (among impressions analyzed by Google)
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MAY 14, 2020
What Percentage of Their Business Do US Agency Media Buyers Intend to Carry Out with Programmatic Buying? (% of respondents, April 2020)
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MAY 6, 2020
Negative Consequences that Have Resulted from Inefficiently Targeting the Same Consumers Across Multiple Programmatic Platforms According to Agencies and Brand Marketers in Canada, UK and US, April 2020 (% of respondents)
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MAY 6, 2020
Approaches to Programmatic Buying on an Operational Level According to Agencies and Brand Marketers in Canada, UK and US, April 2020 (% of respondents)

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