This annual scorecard, weighted based on responses to a consumer survey, ranks the 25 largest US financial institutions by assets by their mobile banking capabilities. The report presents detailed benchmarking data on the availability of 42 mobile features, selected by analysts based on the features’ propensity to help financial institutions differentiate themselves from competitors.

We also don’t include the vast majority of social video ad spending because it largely comes from outstream mobile ads. But does it include OTT? It may—if that video is streamed via a TV set. We define OTT as video that’s delivered independently of a traditional pay TV service, regardless of device.

Users can tap the sticker and follow it to a product page, which then links them to the business’s mobile site to complete the purchase. In June, Instagram said it was testing a link sticker in Stories, enabling users to tap instead of swipe to go to an external destination.

Snapchat introduced a new feature that allows advertisers to create AR lenses, called Lens Web Builder. The move is part of Snapchat’s larger push toward AR as it seeks to set itself apart from the other social networks. Audience. We updated our US and UK Snapchat user forecasts in February.

In Q2 2020, Amazon.fr once again topped the list of retail sites in France, ranked by web traffic: an average 31.2 million unique visitors per month, or 49.7% reach among the country’s residents, according to Médiamétrie and FEVAD.

According to our July 2021 forecast, 2023 will be a pivotal year for the US B2B digital ad market: Display will overtake search, mobile will surpass nonmobile, and the split between digital and traditional will near a tipping point just beyond our forecast period.

Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.

By contrast, younger web users made up the bulk of digital audio listeners. In total, the share of internet users accessing music, podcasts, and other audio content on digital platforms rose 6.1 percentage points between H1 2019 and H1 2020. As in 2019, live TV viewing registered greater penetration in Austria than video streaming did, though that margin continues to shrink.

Retailers should prioritize mobile features that support the in-store shopping experience. The ability to obtain in-store discounts via smartphone was the second-most valued feature in this category, followed by scanning items with a smartphone to get more product information. Booking an in-store appointment with a sales associate was the least desired feature of the 47 we tracked.

In China, Mobile Is Digital and Digital Is Mobile. Of the $75.33 billion that will be spent on digital advertising in China in 2020, $66.96 billion will be spent on mobile ads. Concurrently, many of China’s trendlines for mobile ad spending match the overall digital figures.

This inaugural scorecard, weighted based on responses to a primary consumer survey, ranks the four largest US neobanks by user count according to their advanced mobile banking capabilities. The report presents detailed benchmarking data on the availability of 47 mobile features, selected by analysts based on the features’ propensity to help neobanks differentiate themselves from competitors. It is a companion to the 2020 US Mobile Banking Competitive Edge Report, which ranks the 25 largest US financial institutions by assets.

In 2023, mobile will account for more than half of every ad dollar in Canada for the first time. Mobile’s share of digital ad outlays this year will be 71.7%. Five years ago, mobile had yet to reach even half of digital spending. By the end of 2024, it will account for 76.7%.

The mobile breakdown by transaction type broadly mirrors the overall market, albeit with programmatic direct being even more prevalent due to social media’s influence on mobile. As a proportion of total UK mobile programmatic ad spending, mobile programmatic direct will increase from 72.5% in 2020 to 75.0% by 2022.

Internet access is predictably more mobile, especially for younger users. Almost half of total respondents (48%) used a smartphone to access the internet most often, followed by desktop/laptop (34%) and tablet (17%). Smartphone internet usage was much higher for users ages 18 to 24, at 82%, and 73% for those ages 25 to 34.

Social Networking Equals Mobile. A huge share of social networking now takes place on mobile devices, especially smartphones. We forecast that 84.1% of all social network users worldwide will access social networks via mobile phones in 2019—and that percentage is rising steadily. Other Key Metrics. North America.

Historically, US B2Bs have spent more ad dollars on desktop/laptop placements than mobile. However, mobile has been slowly eroding desktop’s share, although never passing the tipping point with a majority spend. Due to shelter-in-place orders, that trend will not continue this year, and mobile will lose share.

The deprecation of the third-party cookie in Chrome will be significantly disruptive for publishers that monetize their sites with advertising. Here’s how web publishers are preparing for a future without third-party cookies.

In a report released in September 2019, GSMA Intelligence anticipated that the number of mobile, smart-home IoT connections (those using 2G, 3G, 4G and 5G) in North America would increase by 700 million between 2018 and 2025. Within North America, the US is the largest market.

In its newest incarnation, he said, “TV pitches, and mobile and PC catch. TV ads drive awareness and action, while mobile and PC can be used to listen, qualify, inform and transact.”. In addition to changing consumer habits, media companies are searching for incremental revenues beyond traditional ad sales and have their eyes on media-driven commerce—and the affiliate fees that come with it.